Kickstart your online fundraising

737 views
651 views

Published on

My presentation at the Center for Nonprofit Success event in NYC Feb. 28, 2012

Published in: Technology, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
737
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Kickstart your online fundraising

  1. 1. * Norman Reiss Nonprofit Bridge @nonprofitbridge Feb. 28, 2012
  2. 2. © Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  3. 3. *© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  4. 4. * 1. Create an editorial calendar 2. Track results across departments 3. Coordinate online and offline appeals 4. Obtain email addresses for offline donors© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  5. 5. *© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  6. 6. * 5. Limit what you ask (but get more info later) 6. Give donors option to designate how their funds will be used 7. Promote recurring giving 8. Ask 5 people new to your organization to test your donation process© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  7. 7. *© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  8. 8. * 9. Segment – don’t send everything to everyone 10.Tell a story to show impact of your work 11.Test different versions of appeals 12.Ask for specific amount for specific purpose© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  9. 9. *© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  10. 10. * 13.Acknowledgments - go beyond the auto reply 14.Report back on how donations were used 15.Check in with staff who handle constituent inquiries (e.g. the info email address) 16.Don’t just be in touch when it’s time to ask for money© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  11. 11. *© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  12. 12. * 17.Pick a solid donor database (check Idealware) and use it to track every interaction with constituents 18.Ask your best supporters to fundraise for you (and provide software tools to do it) 19.Use an established online vendor to process donations and to send emails 20.Make sure you can get statistics on website traffic and email marketing campaigns© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  13. 13. * * Constituent attention span is short * Less is more * Consider how your website, emails and donation forms will be viewed on a small screen (phone or tablet)© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  14. 14. Questions?© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes

×