Your SlideShare is downloading. ×
Kickstart your online fundraising
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Kickstart your online fundraising

526
views

Published on

My presentation at the Center for Nonprofit Success event in NYC Feb. 28, 2012

My presentation at the Center for Nonprofit Success event in NYC Feb. 28, 2012

Published in: Technology, News & Politics

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
526
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. * Norman Reiss Nonprofit Bridge @nonprofitbridge Feb. 28, 2012
  • 2. © Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  • 3. *© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  • 4. * 1. Create an editorial calendar 2. Track results across departments 3. Coordinate online and offline appeals 4. Obtain email addresses for offline donors© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  • 5. *© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  • 6. * 5. Limit what you ask (but get more info later) 6. Give donors option to designate how their funds will be used 7. Promote recurring giving 8. Ask 5 people new to your organization to test your donation process© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  • 7. *© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  • 8. * 9. Segment – don’t send everything to everyone 10.Tell a story to show impact of your work 11.Test different versions of appeals 12.Ask for specific amount for specific purpose© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  • 9. *© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  • 10. * 13.Acknowledgments - go beyond the auto reply 14.Report back on how donations were used 15.Check in with staff who handle constituent inquiries (e.g. the info email address) 16.Don’t just be in touch when it’s time to ask for money© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  • 11. *© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  • 12. * 17.Pick a solid donor database (check Idealware) and use it to track every interaction with constituents 18.Ask your best supporters to fundraise for you (and provide software tools to do it) 19.Use an established online vendor to process donations and to send emails 20.Make sure you can get statistics on website traffic and email marketing campaigns© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  • 13. * * Constituent attention span is short * Less is more * Consider how your website, emails and donation forms will be viewed on a small screen (phone or tablet)© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes
  • 14. Questions?© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising, 20 Tips in 20 Minutes