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Joy of Content Management Systems

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Presentation at 2008 NTen Annual Conference

Presentation at 2008 NTen Annual Conference

Published in: Technology

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  • 1. The Joy of CMS Implementing Sustainable Content Management Systems Norman Reiss Mar. 21, 2008 Nonprofit Bridge Bridging Technology, Communications & Development [email_address] www.nonprofitbridge.com
  • 2. About Us
    • Norman Reiss, Manager, Online Services, Crohn’s & Colitis Foundation / Nonprofit Bridge
    • Andrew Cohen, Project Director, Forum One
    • Nathan Gasser, Founder, Rock River Star
    • Jeff Herron, Vice President, Beaconfire
    http:// nonprofitbridge.vox.com [email_address]
  • 3. About You
    • Do you have a CMS now?
    • If so, which product are you using?
    • If not, are you planning to use one?
    • Are you actively seeking a new CMS?
    • What questions do you want us to answer today?
      • 1.
      • 2.
      • 3.
    http:// nonprofitbridge.vox.com [email_address]
  • 4. Agenda
    • CMS Basics
    • Planning
    • Training / Support
    • Managing Web Content
      • Preparing and Editing Content
      • Workflow
      • Web 2.0
    • Questions / Discussion
    http:// nonprofitbridge.vox.com [email_address]
  • 5. CMS Basics
    • What is a CMS?
    • Does my organization need a CMS?
    • What product features does a CMS provide? What features and functions doesn't a CMS provide?
    • What are the major types of CMS products and what are the benefits/drawbacks of each?
      • hosted, ASP model, (lease)‏
      • installed, commercial product (buy)‏
      • installed, open source (buy)‏
    • How much should I budget?
  • 6. Planning
    • Who will install?
      • in-house team
      • existing vendor you trust
      • new vendor (who specializes in CMS?)‏
    • How will I migrate existing web content?
    • How long will CMS installation take?
    • How do I insure that web site availability is not disrupted?
    • Who will update web content?
      • creative / design team
      • marketing / communications
      • IT / technical
      • subject matter experts
      • volunteers
  • 7. Training
    • How many people are needed to care and feed a CMS?
    • Who should manage the CMS within my organization
    • How much training will be needed for our staff to use a CMS?
    • Who will provide support if we have technical problems
    • What type of external help / documentation do I need?
    • Who will handle upgrades, fixes, additions of new features?
  • 8. Managing Web Content
    • Preparing and Editing Content
    • Can I rely on ‘WYSIWYG’ or will I need programming help?
    • How does writing for web differ from writing for other communications media?
    • What sort of skills are needed to be a content contributor?
    • When preparing content to load to a new CMS, how should we organize it?
    • What sort of content is often overlooked when preparing for a new CMS?
  • 9. Managing Web Content
    • Workflow
    • How often should web content be reviewed / updated?
    • Who will need to approve content before it is released live on our web site?
    • How should I setup rights to use our CMS?
  • 10. Managing Web Content
    • Web 2.0
    • When does it make sense to put content in our CMS, and when does it make sense to use a third party service? (e.g. Flickr, YouTube etc.)
    • Can I use my CMS to use 'Web 2.0' tools on my web site?
    • How can I add 'user generated content' to our web site?
  • 11. The Joy of CMS Questions / Discussion Nathan Gasser Rock River Star www.beaconfire.com Andrew Cohen Forum One Communications www.forumone.com Jeff Herron Beaconfire Consulting www.beaconfire.com Norman Reiss Nonprofit Bridge www.nonprofitbridge.com

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