Joy of Content Management Systems

The Joy of CMS Implementing Sustainable Content Management Systems Norman Reiss Mar. 21, 2008 Nonprofit Bridge Bridging Technology, Communications & Development [email_address] www.nonprofitbridge.com

About Us
Norman Reiss, Manager, Online Services, Crohn’s & Colitis Foundation / Nonprofit Bridge
Andrew Cohen, Project Director, Forum One
Nathan Gasser, Founder, Rock River Star
Jeff Herron, Vice President, Beaconfire
http:// nonprofitbridge.vox.com [email_address]

About You
Do you have a CMS now?
If so, which product are you using?
If not, are you planning to use one?
Are you actively seeking a new CMS?
What questions do you want us to answer today?
1.
2.
3.

Agenda
CMS Basics
Planning
Training / Support
Managing Web Content
Preparing and Editing Content
Workflow
Web 2.0
Questions / Discussion

CMS Basics
What is a CMS?
Does my organization need a CMS?
What product features does a CMS provide? What features and functions doesn't a CMS provide?
What are the major types of CMS products and what are the benefits/drawbacks of each?
hosted, ASP model, (lease)‏
installed, commercial product (buy)‏
installed, open source (buy)‏
How much should I budget?

Planning
Who will install?
in-house team
existing vendor you trust
new vendor (who specializes in CMS?)‏
How will I migrate existing web content?
How long will CMS installation take?
How do I insure that web site availability is not disrupted?
Who will update web content?
creative / design team
marketing / communications
IT / technical
subject matter experts
volunteers

Training
How many people are needed to care and feed a CMS?
Who should manage the CMS within my organization
How much training will be needed for our staff to use a CMS?
Who will provide support if we have technical problems
What type of external help / documentation do I need?
Who will handle upgrades, fixes, additions of new features?

Preparing and Editing Content
Can I rely on ‘WYSIWYG’ or will I need programming help?
How does writing for web differ from writing for other communications media?
What sort of skills are needed to be a content contributor?
When preparing content to load to a new CMS, how should we organize it?
What sort of content is often overlooked when preparing for a new CMS?

Workflow
How often should web content be reviewed / updated?
Who will need to approve content before it is released live on our web site?
How should I setup rights to use our CMS?

Web 2.0
When does it make sense to put content in our CMS, and when does it make sense to use a third party service? (e.g. Flickr, YouTube etc.)
Can I use my CMS to use 'Web 2.0' tools on my web site?
How can I add 'user generated content' to our web site?

The Joy of CMS Questions / Discussion Nathan Gasser Rock River Star www.beaconfire.com Andrew Cohen Forum One Communications www.forumone.com Jeff Herron Beaconfire Consulting www.beaconfire.com Norman Reiss Nonprofit Bridge www.nonprofitbridge.com

Joy of Content Management Systems

by Norman Reiss on Nov 27, 2008

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