All terrain..new product class

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All terrain..new product class

  1. 1. ALL-Terrainformal<br />Ronak, Nick, Brett, & Tommy<br />Group 6<br />
  2. 2. Immediate Target Market<br /><ul><li>Early Adopters
  3. 3. Professions in a in/outdoor work environment
  4. 4. Door2door sales men
  5. 5. Car salesmen
  6. 6. Realtors
  7. 7. Uniformed workers
  8. 8. Funeral burial services
  9. 9. Construction Foremen</li></li></ul><li>KANO model<br />Delighters<br />Linear Satisfiers<br />Indifference<br />Must Have<br />
  10. 10. Pricing and Placement<br /><ul><li>Dick’s Sporting apparel
  11. 11. Men’s Warehouse
  12. 12. Sears
  13. 13. Macy’s
  14. 14. E-commerce
  15. 15. Burlington coat factory
  16. 16. EMS
  17. 17. Kohl’s
  18. 18. Varies Shoe retailers</li></li></ul><li>Promotions<br /><ul><li>Free tailoring with suit
  19. 19. 20 year warranty
  20. 20. 25% of Matching shoes or accessories
  21. 21. Free Shipping
  22. 22. 15% for friends referral to online purchase
  23. 23. “DOIN WORK” online picture competition
  24. 24. Sponsorship and Celebrity promotions</li></li></ul><li>Time of Launch<br /><ul><li>November, Plan to launch during Thanksgiving period
  25. 25. Cold climate is starting to begin
  26. 26. Many start new jobs at this time
  27. 27. High volume shopping period
  28. 28. Black Friday
  29. 29. Beginning of Christmas Shopping (gift shopping)
  30. 30. More disposable income (holiday bonuses)</li></li></ul><li>Perceptual Map<br />
  31. 31. Profession Vs. Shopping location<br />
  32. 32. What if Plan?<br /><ul><li>Best Case: Huge Hit with high volumes
  33. 33. International Expansion
  34. 34. Economies of scale
  35. 35. Logistics
  36. 36. Product diversity
  37. 37. Franchise development
  38. 38. Worse Case
  39. 39. Licensing patent idea
  40. 40. Suit accessories
  41. 41. Partnership with existing fashion title
  42. 42. Contract based uniform manufacturing</li>

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