7 benefits of qr code for consumers


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7 benefits of qr code for consumers

  1. 1. ©2011 by EliNext Group7 Benefits of QR Code for Consumers- Bar code yesterdayVarious types of bar codeshave become label standardsfor many industries for theirreading speed and accuracy.Bar codes spread wide amarket need arose to expandthe volume of data storedwithin and to decrease theprinted size of the code. Doyou remember products withmultiple bar codes, becauseproducers though that one isnot enough? Or those official forms with stacked bar codes on theside? All these were desperate measures to pack as muchinformation into as little of paper space. This was the momentwhen in 1994 Denso, a Japanese company, came up with a twodimensional, matrix type kind of code.
  2. 2. ©2011 by EliNext GroupBeing a 2D code, the QR code (abbreviation form Quick Responsecode) holds data in both the horizontal and vertical axes, and it is abig breakthrough since conventional bar code contains informationonly in one. Just imagine how much more data it is possible tostore in QR code than in bar code.- Benefits of 2D Codes 1. High data capacity. A standard QR code can contain up to 7,089 numeric characters or 2,953 bytes of binary information. 2. Data variety. Besides numeric and alphabetic characters, QR code can encode Kanji, Kana, Hiragana, symbols, binary, and control codes. As far as Japanese characters are concerned, one Kana or Kanji character is encoded in 13 bits, which is at least 20% less compared to other 2D codes. 3. Small printout size. The use of horizontal and vertical axes to store information enables to store approximately ten times more information on the same printout area. That is to say nothing about Micro QR Code, which is even smaller. 4. Dirt and Damage Resistance. QR code has an in-build data error correction feature. The data contained within can be restored even when it is partially dirty or damaged.
  3. 3. ©2011 by EliNext Group 5. 360° readability. QR codes can be scanned from any direction. You don’t have to align them to get them scanned. 6. Structured Append Feature. A QR code can be divided into a maximum of 16 smaller QR code symbols for a more convenient printing. 7. Open specifications. Compared to other 2d codes, QR code specifications are defined in detail, disclosed to everyone and patent right re not exercised by Denso Wave, the patent right owner.Note, that every QR code requires margins on all sides around thecode square for proper reading
  4. 4. ©2011 by EliNext GroupELINEXT GROUPWebsite: http://www.elinext.comEmail: info@elinext.comBlog: http://software-topics.comFacebook: http://www.facebook.com/elinextTwitter: https://twitter.com/elinextDelicious: http://delicious.com/elinextgroup Ireland office Marina House, Adelphi Quay Waterford, Republic of Ireland Phone: +353 (51) 347 477Belarus Development Center Vietnam Development Center155b Bogdanovich St. 37A Phan Xich Long St.220040 Minsk, Belarus Ward 3, Phu Nhuan DistrictPhone: +375 (17) 237 53 65 Ho Chi Minh City, Vietnam Phone: +84 (8) 3995 6849Suggested citation: EliNext Group.2011.“7 Benefits of QR Code for Consumers” <http://www.elinext.com/seven-benefits-qr-code>