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SMALL BUSINESS SOCIAL
    MEDIA FORUM
         Tom Daly
     Chairman, NHHTC
         CTO, Dyn
!  Legitimacy   and Relevance
!  Innovation
!  Empowerment
!  Bonus:   Business Focus
!  Blog – Wordpress
!  Forum – Facebook, Google+
!  Images – Flickr
!  Videos – Youtube
!  Status Page – Twitter
!  Recruiting and Networking - LinkedIn
!  Your  product / service is common –
   the good ideas have all been thought
   of, so:
!  Enable innovation throughout your
   business
 ◦  Marketing
 ◦  Sales
 ◦  Implementation
 ◦  Client Services / Support
!  A   voice to and from your customers:
  ◦  New ideas heard in real time
  ◦  Answer concerns at the frustration stage,
     not the anger stage.
  ◦  Proactive connections.
!  A   voice to and from your employees:
  ◦  Humanize the staff behind your product
     and service.
  ◦  Gain advice / insight from a community.
!  Use  social platforms to keep the focus
   on your product or service.
!  Don’t worry about setting up hosting
   for things. Use the Platform.
!  No maintenance. No updating. No
   security patching.
!  Leverage someone else’s IT team.
Member Case Studies
NHHTC Congressman Bass Social Media Forum 04/06/12
“We are a technology startup with a very small marketing
budget. We have been very active on social media and this
has been a great source of customers for us. Since 1/1,
including Google Plus, Wikipedia, Quora, Facebook and
Twitter, more than 10% of our traffic came from these
social media services. We have close to 700 followers on
Twitter and 200 fans on Facebook. This has allowed us to
grow our business by word of mouth. We also raised some
money from Angel investors in NH and Boston. I can't
imagine doing this without LinkedIn.” – Gerard Murphy,
CEO
NHHTC Congressman Bass Social Media Forum 04/06/12
“We currently own and manage three separate, locally
focused staffing and consulting companies (Alexander
Technology Group, KBW Financial Staffing and Recruiting,
and The Nagler Group). Social Media has been a
contributing factor to our growth as we integrate all of our
job openings with Twitter and Facebook. By maintaining a
consistent social media presence, site visitors can
predictably find fresh content and local job openings by
staying in touch with us through our social media
channels.” – Jason Alexander, Principal
NHHTC Congressman Bass Social Media Forum 04/06/12
“We have used Twitter to create sales leads where cold
calls had not worked; we have used Facebook to enhance
friends-referring-friends to our product; and our Tweets
have earned us followers including the CMOs of several
national brands--which gives us credibility and open doors.
One word of caution--think before you share. :-)” – timo
platt, CEO
NHHTC Congressman Bass Social Media Forum 04/06/12
“At a time when customers want up to date information on demand, social media
platforms like twitter and facebook have become indispensable tools for PSNH.
PSNH uses these tools to communicate with thousands of customers at once or
individual customers one on one to relay information about power outages and the
other important energy issues. First used during the restoration following the Ice
Storm of 2008, twitter in particular has become the go to resource for PSNH during
major storms to communicate outage figures, restoration estimates, and safety
messages to customers and the media. Twitter has also allowed for customers to
communicate instantaneously with PSNH to report downed poles, wires, and
blocked roadways, information which helps our crews complete their work more
efficiently. Going forward, PSNH is committed to expanding its use of social media
and technology in order to serve customers better. While twitter and facebook are
our main focus, PSNH has a presence in almost all social media platforms and is
always experimenting with adding new tools to better serve customers." – Mike
Skelton
NHHTC Congressman Bass Social Media Forum 04/06/12
“Social Media is a megaphone to and from our customers.
When we have new things to tell the world about, our
followers help us to shout it from the rooftops. On the
contrary, if we have a problem or customer isn’t happy, they
can shout it from the rooftops – which is why we provide
proactive outreach via social media, before frustrations turn
to anger – and why we drive our mantra of Engineering
Excellence through all functions of Dyn.” – Tom Daly, CTO



     We’re hiring!
Contact Us


NH High Technology Council            Tom Daly, Chairman
36 Lowell Street, 2nd Floor           tom@dyn.com
Manchester, NH 03101                  @tomdyninc

603.935.8951


info@NHHTC.org
@nhhtc

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NHHTC Congressman Bass Social Media Forum 04/06/12

  • 1. SMALL BUSINESS SOCIAL MEDIA FORUM Tom Daly Chairman, NHHTC CTO, Dyn
  • 2. !  Legitimacy and Relevance !  Innovation !  Empowerment !  Bonus: Business Focus
  • 3. !  Blog – Wordpress !  Forum – Facebook, Google+ !  Images – Flickr !  Videos – Youtube !  Status Page – Twitter !  Recruiting and Networking - LinkedIn
  • 4. !  Your product / service is common – the good ideas have all been thought of, so: !  Enable innovation throughout your business ◦  Marketing ◦  Sales ◦  Implementation ◦  Client Services / Support
  • 5. !  A voice to and from your customers: ◦  New ideas heard in real time ◦  Answer concerns at the frustration stage, not the anger stage. ◦  Proactive connections. !  A voice to and from your employees: ◦  Humanize the staff behind your product and service. ◦  Gain advice / insight from a community.
  • 6. !  Use social platforms to keep the focus on your product or service. !  Don’t worry about setting up hosting for things. Use the Platform. !  No maintenance. No updating. No security patching. !  Leverage someone else’s IT team.
  • 9. “We are a technology startup with a very small marketing budget. We have been very active on social media and this has been a great source of customers for us. Since 1/1, including Google Plus, Wikipedia, Quora, Facebook and Twitter, more than 10% of our traffic came from these social media services. We have close to 700 followers on Twitter and 200 fans on Facebook. This has allowed us to grow our business by word of mouth. We also raised some money from Angel investors in NH and Boston. I can't imagine doing this without LinkedIn.” – Gerard Murphy, CEO
  • 11. “We currently own and manage three separate, locally focused staffing and consulting companies (Alexander Technology Group, KBW Financial Staffing and Recruiting, and The Nagler Group). Social Media has been a contributing factor to our growth as we integrate all of our job openings with Twitter and Facebook. By maintaining a consistent social media presence, site visitors can predictably find fresh content and local job openings by staying in touch with us through our social media channels.” – Jason Alexander, Principal
  • 13. “We have used Twitter to create sales leads where cold calls had not worked; we have used Facebook to enhance friends-referring-friends to our product; and our Tweets have earned us followers including the CMOs of several national brands--which gives us credibility and open doors. One word of caution--think before you share. :-)” – timo platt, CEO
  • 15. “At a time when customers want up to date information on demand, social media platforms like twitter and facebook have become indispensable tools for PSNH. PSNH uses these tools to communicate with thousands of customers at once or individual customers one on one to relay information about power outages and the other important energy issues. First used during the restoration following the Ice Storm of 2008, twitter in particular has become the go to resource for PSNH during major storms to communicate outage figures, restoration estimates, and safety messages to customers and the media. Twitter has also allowed for customers to communicate instantaneously with PSNH to report downed poles, wires, and blocked roadways, information which helps our crews complete their work more efficiently. Going forward, PSNH is committed to expanding its use of social media and technology in order to serve customers better. While twitter and facebook are our main focus, PSNH has a presence in almost all social media platforms and is always experimenting with adding new tools to better serve customers." – Mike Skelton
  • 17. “Social Media is a megaphone to and from our customers. When we have new things to tell the world about, our followers help us to shout it from the rooftops. On the contrary, if we have a problem or customer isn’t happy, they can shout it from the rooftops – which is why we provide proactive outreach via social media, before frustrations turn to anger – and why we drive our mantra of Engineering Excellence through all functions of Dyn.” – Tom Daly, CTO We’re hiring!
  • 18. Contact Us NH High Technology Council Tom Daly, Chairman 36 Lowell Street, 2nd Floor tom@dyn.com Manchester, NH 03101 @tomdyninc 603.935.8951 info@NHHTC.org @nhhtc