Using Social Media for Gift Shops Nancy Heltman, Visitor Services Manager Social Media Evangelist Virginia State Parks March 5 and 6, 2013
What we’ll cover: Why Social Media? Which Social Media? Best Practices Helpful Tools
Why Social Media?• “We don’t have a choice on whether we DOsocial media, the question is how well we DO it.”• “We will no longer search for products andservices, they will find us via social media.”• “Social Media isn’t a fad, it’s a fundamental shiftin the way we communicate.”• “The ROI of social media is that your businesswill still exist in 5 years.” - Erik Qualman http://www.socialnomics.net
World’s largest social network955 Million Monthly Active Users81% of users outside US & CanadaAverage time per visit = 20 minutesMore than 50% of users have 100 friendsor more235 million people play games eachmonth
GET VISUAL Cover Photo: 851 x 315 Profile image: 180 x 180 Photo 403 x 403 Highlight 843 x 403Facebook announcing new timeline changes 3/7
Facebook Ad Types (bit.ly/FBAdTypes)•External Ads•Like Ads•Page Post Ads•Sponsored Stories•Promoted Posts•Facebook Offers
• 16% of online adults use Twitter (up from 8% in November 2010 and 13% 6/2011), 8% use Twitter on a typical day.• 95% of Twitter users own a mobile phone; half of these users access the service on their handheld device.
• African Americans and Latinos continue to have high rates of adoption of the service.• 25% of online African Americans use Twitter at least occasionally, with 11% doing so on a typical day.• Those under 50, and especially those 18-29, are the most likely to use Twitter.• Urban-dwellers are significantly more likely than both suburban and rural residents to be on Twitter.
#3 social media site with15% of internetwhites, young people, the well-educated, those with higher income, andwomen are particularly likely to use thesite.equally popular among those 18-29 and30-49 (19%).Women are about five times as likely tobe on the site as menin this report.
EMAIL MARKETING IS NOT DEAD – YETUse in store and socialmedia sign ups to reach customers
BEST PRACTICES•Smaller Companies - show YOURpersonality•Ok to be more personal – the brandis you!•When you share, your communityshares
MUST be interesting Add humor Stay relevant Add personality
Everything I know about social media marketing Ilearned from Baby Patches
TOOLS Heyo.com Refollow.com HootsuiteContests: Offerpop, WildfireSocial Media Examiner, Mari Smith, Amy Porterfield