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Overview of social media use for gift shops

Overview of social media use for gift shops

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  • 1. Using Social Media for Gift Shops Nancy Heltman, Visitor Services Manager Social Media Evangelist Virginia State Parks March 5 and 6, 2013
  • 2. What we’ll cover: Why Social Media? Which Social Media? Best Practices Helpful Tools
  • 3. Why Social Media?• “We don’t have a choice on whether we DOsocial media, the question is how well we DO it.”• “We will no longer search for products andservices, they will find us via social media.”• “Social Media isn’t a fad, it’s a fundamental shiftin the way we communicate.”• “The ROI of social media is that your businesswill still exist in 5 years.” - Erik Qualman http://www.socialnomics.net
  • 4. http://www.socialnomics.net/2013/01/01/social-media-video-2013/
  • 5. Important Considerations•Social Media is Social•Good use of social media is noton auto pilot•Social Media Users are onsocial media to have fun not besold – hard sell not well received
  • 6. Social Media Users follow brands for •Discounts •Specials •Freebies•Inside Information
  • 7. Which Social Media?
  • 8. Your Target Market Should GuideYour Use of Social Media
  • 9. http://pewinternet.org/Reports/2013/Social-media-users
  • 10. World’s largest social network955 Million Monthly Active Users81% of users outside US & CanadaAverage time per visit = 20 minutesMore than 50% of users have 100 friendsor more235 million people play games eachmonth
  • 11. GET VISUAL Cover Photo: 851 x 315 Profile image: 180 x 180 Photo 403 x 403 Highlight 843 x 403Facebook announcing new timeline changes 3/7
  • 12. COVERProfileImage
  • 13. PHOTO
  • 15. Facebook Ad Types (bit.ly/FBAdTypes)•External Ads•Like Ads•Page Post Ads•Sponsored Stories•Promoted Posts•Facebook Offers
  • 16. • 16% of online adults use Twitter (up from 8% in November 2010 and 13% 6/2011), 8% use Twitter on a typical day.• 95% of Twitter users own a mobile phone; half of these users access the service on their handheld device.
  • 17. • African Americans and Latinos continue to have high rates of adoption of the service.• 25% of online African Americans use Twitter at least occasionally, with 11% doing so on a typical day.• Those under 50, and especially those 18-29, are the most likely to use Twitter.• Urban-dwellers are significantly more likely than both suburban and rural residents to be on Twitter.
  • 18. Twitterthe allureof 140characters
  • 19. #3 social media site with15% of internetwhites, young people, the well-educated, those with higher income, andwomen are particularly likely to use thesite.equally popular among those 18-29 and30-49 (19%).Women are about five times as likely tobe on the site as menin this report.
  • 20. EMAIL MARKETING IS NOT DEAD – YETUse in store and socialmedia sign ups to reach customers
  • 21. BEST PRACTICES•Smaller Companies - show YOURpersonality•Ok to be more personal – the brandis you!•When you share, your communityshares
  • 22. MUST be interesting Add humor Stay relevant Add personality
  • 23. Everything I know about social media marketing Ilearned from Baby Patches
  • 24. TOOLS Heyo.com Refollow.com HootsuiteContests: Offerpop, WildfireSocial Media Examiner, Mari Smith, Amy Porterfield