Using Social Media for Gift Shops


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Overview of social media use for gift shops

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Using Social Media for Gift Shops

  1. 1. Using Social Media for Gift Shops Nancy Heltman, Visitor Services Manager Social Media Evangelist Virginia State Parks March 5 and 6, 2013
  2. 2. What we’ll cover: Why Social Media? Which Social Media? Best Practices Helpful Tools
  3. 3. Why Social Media?• “We don’t have a choice on whether we DOsocial media, the question is how well we DO it.”• “We will no longer search for products andservices, they will find us via social media.”• “Social Media isn’t a fad, it’s a fundamental shiftin the way we communicate.”• “The ROI of social media is that your businesswill still exist in 5 years.” - Erik Qualman
  4. 4.
  5. 5. Important Considerations•Social Media is Social•Good use of social media is noton auto pilot•Social Media Users are onsocial media to have fun not besold – hard sell not well received
  6. 6. Social Media Users follow brands for •Discounts •Specials •Freebies•Inside Information
  7. 7. Which Social Media?
  8. 8. Your Target Market Should GuideYour Use of Social Media
  9. 9.
  10. 10. World’s largest social network955 Million Monthly Active Users81% of users outside US & CanadaAverage time per visit = 20 minutesMore than 50% of users have 100 friendsor more235 million people play games eachmonth
  11. 11. GET VISUAL Cover Photo: 851 x 315 Profile image: 180 x 180 Photo 403 x 403 Highlight 843 x 403Facebook announcing new timeline changes 3/7
  12. 12. COVERProfileImage
  13. 13. PHOTO
  14. 14. HIGHLIGHT
  15. 15. Facebook Ad Types (•External Ads•Like Ads•Page Post Ads•Sponsored Stories•Promoted Posts•Facebook Offers
  16. 16. • 16% of online adults use Twitter (up from 8% in November 2010 and 13% 6/2011), 8% use Twitter on a typical day.• 95% of Twitter users own a mobile phone; half of these users access the service on their handheld device.
  17. 17. • African Americans and Latinos continue to have high rates of adoption of the service.• 25% of online African Americans use Twitter at least occasionally, with 11% doing so on a typical day.• Those under 50, and especially those 18-29, are the most likely to use Twitter.• Urban-dwellers are significantly more likely than both suburban and rural residents to be on Twitter.
  18. 18. Twitterthe allureof 140characters
  19. 19. #3 social media site with15% of internetwhites, young people, the well-educated, those with higher income, andwomen are particularly likely to use thesite.equally popular among those 18-29 and30-49 (19%).Women are about five times as likely tobe on the site as menin this report.
  20. 20. EMAIL MARKETING IS NOT DEAD – YETUse in store and socialmedia sign ups to reach customers
  21. 21. BEST PRACTICES•Smaller Companies - show YOURpersonality•Ok to be more personal – the brandis you!•When you share, your communityshares
  22. 22. MUST be interesting Add humor Stay relevant Add personality
  23. 23. Everything I know about social media marketing Ilearned from Baby Patches
  24. 24. TOOLS   HootsuiteContests: Offerpop, WildfireSocial Media Examiner, Mari Smith, Amy Porterfield