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Twitter presentation for the NPLD Social Media Webinar 8/29/2012

Twitter presentation for the NPLD Social Media Webinar 8/29/2012

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  • 1. TwitterNPLD Site Managers Webinar
  • 2. @VaStateParks on Twitter• 11 December 2008 -- http://twbirthday.com/vastateparks/
  • 3. Twitter BasicsIt’s Not All About You – Make sure you’re not just usingTwitter as another distribution channel.Comment - Reach out to people. Comment on theirupdates. Comment on their blog posts.Share & Retweet – If you share and retweet posts fromothers, they’re more likely to reach out or share your content.Ask Questions – People like to give their opinion. Askquestions and have conversations around the responses (canbe great content for blog posts and also a nice source ofmarket research).Use hashtags – You’ve probably seen those keywords thatstart with a #. Monitoring hashtags for finding people to followand converse with can be handy too.Follow People in Your Target Audience – Follow peoplewho follow other organizations similar to your.
  • 4. Shared on Twitter– via stats fromJuly 10-11, 2012www.diffbot.comhttp://mashable.com/2012/08/16/twitter-day-in-the-life-infographic/
  • 5. What we share• Our Programs and events• Our Articles• Our Pictures• Interesting articles and tweets from others
  • 6. Post more than once• According to Betaworks CEO John Borthwick, the half-life of a tweet is four minutes. What that means is that half of the total clicks of a link within a tweet come in the first four minutes of when it is posted on Twitter. 3-4 times a Day
  • 7. Tweet to be retweeted• 140 character limit means you need to allow 20 characters for someone else to retweet you the “old school way.”Follower Management
  • 8. Tools• Dashboard Social Media Management HootSuite http://hootsuite.com• Follower Management Refollow http://refollow.com• Bulk Scheduler Grmln http://gremln.com• RSS Feed dlvr.it http://dlvr.it/