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Why and how to advertise on Facebook

Why and how to advertise on Facebook

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  • 1. Make Every Paw Count: How to Reach Your Target Audience With Facebook Advertising
    Nancy HeltmanDirector for Marketing and AdministrationVirginia State ParksMom to @Yoda_the_dogSeptember 30, 2011
  • 2.
  • 3. The Facebook Revolution
    More than 800 million active users
    More than 50% of active users log on to Facebook in any given day
    The average user has 130 friends
  • 4. Average user is connected to 80 community pages, groups and events
    More than 2 billion posts are liked and commented on per day
    On average, more than 250 million photos are uploaded per day
  • 5.
  • 6. Social Media Revolution 3 Erik Qualman
  • 7. http://youtu.be/9r46UeXCzoU?t=7m30s
  • 8. Social Media Revolution 3 Erik Qualman
  • 9. Social Media Revolution 3 Erik Qualman
  • 10. Why Advertise on Facebook?
    If the previous stats haven’t convinced you
    More like a referral than a hard sell ad
    Amazing marketing targets
    Control your marketing budget
    Easily monitor your success
    Make changes to budget, target, ad on the fly
  • 11. Virginia State Parks Ads
    62,836,596 Impressions
    16,996 Clicks
    7,422 Connections
    $9,690.20 Spent
  • 12.
    • 4,993,882 impressions
    • 13. 2,005,443 social impressions
    • 14. 4,045 clicks
    • 15. 3,368 connections
    • 16. $1,049.75 spent
    • 9,254,970 impressions
    • 17. 2,473,309 social impressions
    • 18. 2,146 clicks
    • 19. 1,103 connections
    • 20. $2,266.31 spent
    • 478,744 impressions
    • 21. 112,050 social impressions
    • 22. 265 clicks
    • 23. 110 connections
    • 24. $135.29 spent
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Resources
    Social Media Revolution 3http://www.youtube.com/v/x0EnhXn5boM
    Facebook Success Summithttp://www.socialmediaexaminer.com/fbsummit11/
    Facebook Ads Getting Started Guidehttp://ads.ak.facebook.com/ads/FacebookAds/Getting_Started_Guide.pdf