Make every paw count

Make Every Paw Count: How to Reach Your Target Audience With Facebook Advertising
Nancy HeltmanDirector for Marketing and AdministrationVirginia State ParksMom to @Yoda_the_dogSeptember 30, 2011

The Facebook Revolution
More than 800 million active users
More than 50% of active users log on to Facebook in any given day
The average user has 130 friends

Average user is connected to 80 community pages, groups and events
More than 2 billion posts are liked and commented on per day
On average, more than 250 million photos are uploaded per day

Social Media Revolution 3 Erik Qualman

http://youtu.be/9r46UeXCzoU?t=7m30s

Social Media Revolution 3 Erik Qualman

Why Advertise on Facebook?
If the previous stats haven’t convinced you
More like a referral than a hard sell ad
Amazing marketing targets
Control your marketing budget
Easily monitor your success
Make changes to budget, target, ad on the fly

Virginia State Parks Ads
62,836,596 Impressions
16,996 Clicks
7,422 Connections
$9,690.20 Spent

4,993,882 impressions
2,005,443 social impressions
4,045 clicks
3,368 connections
$1,049.75 spent

9,254,970 impressions
2,473,309 social impressions
2,146 clicks
1,103 connections
$2,266.31 spent

478,744 impressions
112,050 social impressions
265 clicks
110 connections
$135.29 spent

Resources
Social Media Revolution 3http://www.youtube.com/v/x0EnhXn5boM
Facebook Success Summithttp://www.socialmediaexaminer.com/fbsummit11/
Facebook Ads Getting Started Guidehttp://ads.ak.facebook.com/ads/FacebookAds/Getting_Started_Guide.pdf

Make every paw count

by State Government of Virginia, Department of Conservation and Recreation, Virginia State Parks on Sep 25, 2011

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Make every paw count — Presentation Transcript

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