Enterprise Social Network & Enterprise Community Knowledge Manager (2013)


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The Social Enterprise & Enterprise Community (Knowledge) Management, Conversation Cafe session at Melbourne Knowledge Management Leadership Forum (KMLF) 22 May 2013.

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  • A Social Enterprise is a vibrant high communication, high collaboration enterprise that uses social tools to accelerate business via connection and collaboration (1). This fits well with the notion of the ‘Digital Workplace’ which represents a shift from a technology-centric and product-oriented approach to supporting information and knowledge workers to a people-centric and service-oriented approach (2). Its primary purpose is to use social interaction to support valuable business outcomes and get work done.1. Forbes 16 Sept 2012 http://www.forbes.com/sites/christinecomaford/2012/06/19/if-you-are-not-social-you-will-shrink-10-steps-to-becoming-a-social-business/2. Oscar berg http://www.thecontenteconomy.com/2012/09/the-digital-workplace-concretized.html)3. http://www.jarche.com/2013/05/social-tools-or-tools-that-are-social/ Collaborative tools + cooperative connectionsEnterprise social networking focuses on the use of online social networks or social relations among people who share business interests and/or activities. Wikipedia
  • The social enterprise is very much about purpose - the purpose of relationships (collaboration) and execution. Defining the purpose of your social enterprise transformation is a crucial step in accelerating adoption which is closely aligned with your core cultural attributes. Strategic intent: Make GS1 Australia “an innovative, knowledge enabled learning organisation, which values information as an organisational asset” 5th element high performance workplace."Making the Business Case for Enterprise Social Networks" (Altimeter, 2012)1) Encouraging sharing – create dialog, Senior staff engaging more directly with employees – listening and responding – reduces power distance to leaders2) (capture knowledge) Enabling knowledge flows 3) Enabling action4) Empowering employees
  • “people & content connecting through conversation to give context”Meaning (business value)Empower peopleEncourage sharingMobilise knowledgeEnable actionReframe as a community
  • To understand an ecosystem of community as a ECKMMove from information consumers, to contributors and collaboratorsMove participation from Passive to activeMove content from being interesting to relevant then to of valueYour role as a community memberWhat type of member that I want to be
  • Role of community knowledge manager:governanceGroup managementTraffic directorFacilitating & weaving – helping members to help each other solve day to day issuesKnowledge Stewarding, including content curation: Organising, managing and stewarding a body of knowledge from which members can draw uponInnovation: Facilitating the creation of breakthrough ideas, knowledge and practicesKey drivers at GS1Enterprise Network Lead & Community Manager (a herder)Executive sponsorshipsParticularly important as they help to get senior people on board and involved, talk about benefits and opportunities and act as role models Senior managers help and defining business/department needs – important to note different cultures in each department and teamOther Key roles include Technical infrastructure support for system integrationsNetwork administratorsHR Lead – support on employee issues and often is custodian of policies Yammer Champions
  • S – socialising = praising,O – organising = work coordination and meeting organising – project, BAU activities, minutes, C – crowd sourcing = problem solving, idea generationI – information sharing = document collaboration, links to useful resources, storage & acces to documentsA – awareness creation = status updates (what I’m working, wherabouts, activity udpates), event notificationL – Learning & Linkages = discussion & opinion, making connections, learning about others, building common groupS.O.C.I.A.L. – sincere, open, collaborative, interested, authentic and likeable
  • Enterprise Social Network & Enterprise Community Knowledge Manager (2013)

    1. 1. Nicky Hayward-Wright
    2. 2. SocialEnterprise
    3. 3. (cc) GS1 Australia
    4. 4. 4Adapted from Content + Conversation, Susan Gautsch, Pepperdine University, Graziadio School of Business and Management. Used with Permission
    5. 5. Building CommunityCollaboratingCreatingConversingSharingParticipatingRecognisingSpectatingInactiveValueThought provokingInnovativeRelevantInformativeInterestingBits and BytesAdapted from How warmly are you engaged on Yammer , Susan Gautsch, Pepperdine University, Graziadio School of Business and Management.Used with permission.
    6. 6. 6
    7. 7. The S.O.C.I.A.L. Framework of ESN use Cases © Riemer & Ritcher, 2012 http://ses.library.usyd.edu.au/handle/2123/8845
    8. 8. Nicky Hayward-WrightSenior Advisor, Knowledge ManagementGS1 AustraliaM: + 61 417 404 427E: Nicky.Hayward-Wright@gs1au.orgTwitter: NickyHWStorify: NickyHWLinkedIn