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Social media for national association for state workforce agencies

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  • © 2008 Holland Communication Solutions LLC
  • © 2008 Holland Communication Solutions LLC
  • © 2008 Holland Communication Solutions LLC
  • © 2008 Holland Communication Solutions LLC
  • © 2008 Holland Communication Solutions LLC
  • Integrate social media  with product launch, events, and customer service.
  • Respond within minutes or hours  (not days) to any comments on social media about customer service, product capability, events, how to, locations etc. You need to track your name to do this.
  • Tell a continual story  through social media – there should be a trend and voice to your efforts. This includes showing pictures from your events to giving Facebook fans sneak-peak videos and doing crowd sourcing .
  • Stay educated  – Facebook has it’s EdgeRank, Google has it’s SEO algorithm, Twitter has multi-grouping and all these things change. This will change your strategy on a regular basis. Read a lot about it and attend seminars or find peer groups to get best practice.
  • Measure and Analyze everything.  If you can’t measure it you can’t manage it. Getting great amplification from events through social media  experiences should be compared with direct response from  Google Ads and money spent on SEO.
  • 5-6 times weekly. 2-3 times on specific platforms content like “ infotainment, ” and “ edutainment, ” tips and tricks, articles, helpful advice, videos and images, ask questions and run polls When someone likes, shares, forwards or comments on a post, be it in social media or a blog, make sure you acknowledge it – and do it in a timely fashion. Engage fans and followers and begin to build relationships on social media. After all, the first word in social media is SOCIAL!
  • 5-6 times weekly. 2-3 times on specific platforms
  • 80% should be helpful, informative, entertaining and educational, the other 20% can be self promotional
  • content like “ infotainment, ” and “ edutainment, ” tips and tricks, articles, helpful advice, videos and images, ask questions and run polls
  • When someone likes, shares, forwards or comments on a post, be it in social media or a blog, make sure you acknowledge it – and do it in a timely fashion. Engage fans and followers and begin to build relationships on social media. After all, the first word in social media is SOCIAL!
  • Use hashtags, google alerts, dashboards, monitor keywords, identify influencers
  • 100o True fans – Kevin Kelly
  • 1. Content is Currency 2. Connect the Dots (Refer, suggest, and recommend) 3. Create meaning
  • 80% should be helpful, informative, entertaining and educational, the other 20% can be self promotional
  • content like “ infotainment, ” and “ edutainment, ” tips and tricks, articles, helpful advice, videos and images, ask questions and run polls
  • 1. Content is Currency 2. Connect the Dots (Refer, suggest, and recommend) 3. Create meaning
  • Articles, blogs, videos, slideshares, and more Curation
  • © 2008 Holland Communication Solutions LLC
  • © 2008 Holland Communication Solutions LLC
  • © 2008 Holland Communication Solutions LLC
  • Transcript

    • 1. Social Media Workshop for State Workforce Agencies Social MediaFebruary 12, 2013 Strategist/Author/Speaker#NASWA @NhatPham 1 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 2. Background Refugee from Vietnam Sales & Marketing Been in Internet since 90’s Technology “Nut” Love PeoplePhamily Guy 2 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 3. Agenda I. Introduction II. Best Practices & Case Studies III. Engagement Strategy IV. Managing Social Media V. Next Steps 3 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 4. 4© MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 5. Mission 5 © MMXIII SUCCESSWERKS. Do Not Copy or 5 Distribute.
    • 6. Market 6 © MMXIII SUCCESSWERKS. Do Not Copy or 6 Distribute.
    • 7. Message? 7 © MMXIII SUCCESSWERKS. Do Not Copy or 7 Distribute.
    • 8. Method 8 © MMXIII SUCCESSWERKS. Do Not Copy or 8 Distribute.
    • 9. Media Mix 9 © MMXIII SUCCESSWERKS. Do Not Copy or 9 Distribute.
    • 10. Metrics 10 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 11. Metrics 11 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 12. HOT SEAT 12 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 13. HOT SEAT 13 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 14. HOT SEAT 14 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 15. Best Practices 15 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 16. General Best Practices Online. Offline. Inline. 16 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 17. General Best Practices Timely Response 17 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 18. General Best PracticesTell a Story……thru social media 18 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 19. General Best PracticesStay on top of social media changes 19 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 20. General Best Practices Measure and Analyze 20 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 21. Best Practices Post Consistently Use Paretos Principle: 80/20 Rule Use Compelling Content Listen Louder Be Social 21 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 22. Best Practices Post Consistently 22 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 23. Best Practices Use Paretos Principle: 80/20 RuleEducationalEntertainment vs PromotionalEngagement 23 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 24. Best Practices Use Compelling Content 24 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 25. Best Practices Listen Louder 25 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 26. Best Practices Keywords/phrases Listen Louder Google Alerts Follow hashtags Create streams 80/20 Listening Search 26 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 27. Social Networking Rule 27 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 28. Case Study: Air Force 5M’s 28 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 29. Case Study: Air ForceDOUse SM to promote people and organizationsBuild community promoting feedbackInclude images, videos and blogsUpdate content regularly with solid informationLink back to other sitesRemember OPSEC* at ALL timesStay in your lane –focus on what you knowPlay niceAvoid the offensiveRegister organizational SM site with 434 ARW/PA 29 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 30. Case Study: Air ForceDON’TUse SM to make political or inflammatory statementsRespond negatively to feedbackInclude unprofessional contentLet your page go uncheckedUse trademark itemsPost times, locations or operation specificsGive your opinion on things outside your areaPost things you wouldn’t want your mother to seeViolate PrivacyHide your site from the military or the public 30 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 31. Case Study: Air Force 31 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 32. Case Study: Air Force 32 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 33. Case Study: Air ForceDON’TUse SM to make political or inflammatory statementsRespond negatively to feedbackInclude unprofessional contentLet your page go uncheckedUse trademark itemsPost times, locations or operation specificsGive your opinion on things outside your areaPost things you wouldn’t want your mother to seeViolate PrivacyHide your site from the military or the public 33 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 34. Case Study: Career ProspectorsI. MissionII. MessageIII. MarketIV. MethodV. Metrics 34 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 35. Case Study: Career Prospectors 35 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 36. Case Study: Career Prospectors 36 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 37. HOT SEAT 37 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 38. Identifying your Tribe Demographics Networks Industry Education Cause Language/Culture 38 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 39. C-Level of Social Marketing Success™ Cultivate Common Cause  Find your why  It doesn’t have to be warm & fuzzy  Connect to them on emotional level 39 © MMXIII SUCCESSWERKS. Do Not Copy or 39 Distribute.
    • 40. Connect the Dots 40 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 41. Cross-pollinating 41 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 42. Cross-pollinating 42 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 43. Content 43 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 44. Campaigns, Contests & Content 44 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 45. Campaigns Mission or Cause One Message @ a Time Find Influencers Nurture the Movement Call to Action 45 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 46. Contests Compelling Keep It Simple Call to Action Cross Pollinate Create Urgency 46 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 47. Best Practices Use Paretos Principle: 80/20 RuleEducationalEntertainment vs PromotionalEngagement 47 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 48. Best Practices Use Compelling Content 48 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 49. Add ValueContent is KingContent is Cash 49 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 50. Compelling Content StoriesStories DiscussionsDiscussions InstructionalsInstructionals How-to’sHow-to’s  Education Education 50 © MMXIII SUCCESSWERKS. Do Not Copy orReuse & Recycle Curation Distribute.
    • 51. Dashboards Hootsuite Radian 6 SW Dashboard 51 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 52. Dashboards & Management  Monitor  Schedule  Plan  Assign  Respond 52 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 53. Exercise 53 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 54. Keys to SUCCESS Build Relationships Add Value Have a Plan Find Your Voice Call to Action 54 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 55. Next Steps  Key Stakeholders  5 M’s  Get Creative  Get Feedback  Tweak/create plan  Call to Action 55 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 56. Contact Nhat Pham npham@successwerks.com 804.708.7637 RoadWarriorShow.com Monday’s 9AM ET in/NhatPham /NhatPham Gplus.to/NhatPham /NhatPham @NhatPham 56 © MMXIII SUCCESSWERKS. Do Not Copy or Distribute.
    • 57. Demographic Sites Alexa - Comparative site traffic reports. Includes estimated reach, rank and page views Quantcast - It allows you to compare multiple web sites in one handy chart. Estimates only of monthly visitor data. Compete - Competitor site traffic reports. Estimates only of monthly visitor data. 57 © MMXIII SUCCESSWERKS. Do Not Copy or 57 Distribute.
    • 58. Sample Social Marketing Calendar 58 © MMXIII SUCCESSWERKS. Do Not Copy or 58 Distribute.
    • 59. Industry Priorities 59 © MMXIII SUCCESSWERKS. Do Not Copy or 59 Distribute.