WELCOME YOU TO
GROUP 9’S
PRESENTATION !
Group
9

Coke and Pepsi’s
marketing war
in Vietnam

dfj
OUTLINE:

outline

1.How Pepsi beat Coca-Cola
inVietnam in 90’s ?
2.How did Coca-Cola overcome
challenges?
3.What can we l...
1. HOW PEPSI BEAT COCA-COLA
IN VIETNAM IN 90’S ?
There are 3 reasons:
Reason 1: Pepsi is the pioneer
in Vietnam.
Reason ...
1. HOW PEPSI BEAT COCA-COLA
IN VIETNAM IN 90’S ?
Reason 1: Pepsi is the pioneer in Vietnam.
Reason 1: Pepsi is the pioneer in Vietnam.
•

The best
brand
names

High quality
products &
good services

Special
offers
...
Reason 1: Pepsi is the pioneer in Vietnam.
1. HOW PEPSI BEAT COCA-COLAIN VIETNAM IN 90’S ?

Reason 2: Disadvantages of the late comer: Coca-Cola
• The Coca-Cola Comp...
1. HOW PEPSI BEAT COCA-COLAIN VIETNAM IN 90’S ?

Reason 3: The PepsiCo Company had
a deep understanding of the locals.
• V...
Reason 3: The PepsiCo Company had
a deep understanding of the locals.
• The Pepsi Company organized an event called
“Fun d...
Reason 3: The PepsiCo Company had
a deep understanding of the locals.
• Pepsi and Coca-Cola planned to attract more
custom...
OUTLINE:

outline

1.How Pepsi beat Coca-Cola in
Vietnam in 90’s ?
2.How did Coca-Cola overcome
challenges?
3.What can we ...
2. HOW DID THE COCA-COLA COMPANY
OVERCOME CHALLENGES?


There are 3 challenges
The PepsiCo
Company

- Vietnamese chose Pe...
The PepsiCo
Company
- Due to the
commitment with
Pepsi, Co.opMart
couldn’t build up
the relationship
with Coca-Cola.

The ...
The PepsiCo
Company

-sport
sponsorships
Challenge 3

The Coca-Cola
Company

-music festival
sponsorships

Purposes

- Ref...
COCA COLA SOUNDFEST VIETNAM
2012
OUTLINE:

outline

1.How Pepsi beat Coca-Cola
inVietnam in 90’s ?
2.How did Coca-Cola overcome
challenges?
3.What can we l...
3. WHAT CAN WE LEARN
FROM THIS LONG-LASTED WAR?
Strong
distribution
channels

A deep understanding

1.
2.
3.
4.

Attract m...
>> GAME<<
THANK YOU
FOR LISTENING!
Pepsi and Cocacola in marketing strategy war
Pepsi and Cocacola in marketing strategy war
Pepsi and Cocacola in marketing strategy war
Pepsi and Cocacola in marketing strategy war
Pepsi and Cocacola in marketing strategy war
Pepsi and Cocacola in marketing strategy war
Pepsi and Cocacola in marketing strategy war
Upcoming SlideShare
Loading in...5
×

Pepsi and Cocacola in marketing strategy war

1,122

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,122
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
46
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Pepsi and Cocacola in marketing strategy war

  1. 1. WELCOME YOU TO GROUP 9’S PRESENTATION !
  2. 2. Group 9 Coke and Pepsi’s marketing war in Vietnam dfj
  3. 3. OUTLINE: outline 1.How Pepsi beat Coca-Cola inVietnam in 90’s ? 2.How did Coca-Cola overcome challenges? 3.What can we learn from this war?
  4. 4. 1. HOW PEPSI BEAT COCA-COLA IN VIETNAM IN 90’S ? There are 3 reasons: Reason 1: Pepsi is the pioneer in Vietnam. Reason 2: Disadvantages of the late comer: Coca-Cola Reason 3: The Pepsi Company had a deep understanding of the locals.
  5. 5. 1. HOW PEPSI BEAT COCA-COLA IN VIETNAM IN 90’S ? Reason 1: Pepsi is the pioneer in Vietnam.
  6. 6. Reason 1: Pepsi is the pioneer in Vietnam. • The best brand names High quality products & good services Special offers Win the market • Pepsi set up distribution channels throughout Vietnam.
  7. 7. Reason 1: Pepsi is the pioneer in Vietnam.
  8. 8. 1. HOW PEPSI BEAT COCA-COLAIN VIETNAM IN 90’S ? Reason 2: Disadvantages of the late comer: Coca-Cola • The Coca-Cola Company penetrated Vietnam market legally after few years. • At the end of the 90’s, Coca-Cola and Pepsi war broke out in Vietnam When Pepsi penetrating Vietnam market Situation Our laws for foreign businesses - Small market players with low capital investment & poor technology Pepsi became the first market leader easily. -quite simple When Coke penetrating Vietnam market -The enemy (Pepsi) had built up strong distribution channels throughout Vietnam. -more powerful
  9. 9. 1. HOW PEPSI BEAT COCA-COLAIN VIETNAM IN 90’S ? Reason 3: The PepsiCo Company had a deep understanding of the locals. • Vietnamese prefer the sweeter taste of Pepsi than Coke’s.
  10. 10. Reason 3: The PepsiCo Company had a deep understanding of the locals. • The Pepsi Company organized an event called “Fun day of football” • Slogan "Drink Pepsi to support Vietnam National Football team on the international arena”. increase its sales easier  improve customer relationships  develope the company’s image .
  11. 11. Reason 3: The PepsiCo Company had a deep understanding of the locals. • Pepsi and Coca-Cola planned to attract more customers with big prizes. The PepsiCo Company Drink Pepsi to win a Honda motorbike  Practical, suitable The Coke Company Drink Coke to win a trip abroad Impractical, luxurious
  12. 12. OUTLINE: outline 1.How Pepsi beat Coca-Cola in Vietnam in 90’s ? 2.How did Coca-Cola overcome challenges? 3.What can we learn from this war?
  13. 13. 2. HOW DID THE COCA-COLA COMPANY OVERCOME CHALLENGES?  There are 3 challenges The PepsiCo Company - Vietnamese chose Pepsi for its familiarity and good service. -strong distribution channels throughout Challenge 1 Vietnam. The Coca-Cola Company - Coca-Cola still kept using retail marketing strategy Purposes -market the taste to customers -market its products to a large number of small shops with special offers  create market share. -vendors pushing carts is one of the images familiar to Vietnamese. control Coca-Cola’s market share.
  14. 14. The PepsiCo Company - Due to the commitment with Pepsi, Co.opMart couldn’t build up the relationship with Coca-Cola. The Coca-Cola Company -Cooperation between Coke and Co.opMart begins on 1st January, 2013 -umbrellas, cups …went together with its products as promotion gifts. -People like Cocacola certainly never find its products in Lottery, Chicken express, KFC, Subway’s systems. - In September, 1995: The Coke Company decided to form a joint venture with Chuong Duong Corporation Challenge 2 Purposes -Co.opmart is the leading supermarket in Vietnam’s Market.  Attract more customers  Improve business image In order to quickly acquire critical intellectual property, technology, or resources otherwise hard to obtain.
  15. 15. The PepsiCo Company -sport sponsorships Challenge 3 The Coca-Cola Company -music festival sponsorships Purposes - Refresh business image successfully. -Improve customers relationships, especially the young who are K-pop fans. Learn lessons from The PepsiCo Company: have a deep understanding and a suitable practical marketing plan in Vietnam
  16. 16. COCA COLA SOUNDFEST VIETNAM 2012
  17. 17. OUTLINE: outline 1.How Pepsi beat Coca-Cola inVietnam in 90’s ? 2.How did Coca-Cola overcome challenges? 3.What can we learn from this war?
  18. 18. 3. WHAT CAN WE LEARN FROM THIS LONG-LASTED WAR? Strong distribution channels A deep understanding 1. 2. 3. 4. Attract more customers. Send out or communicate your brand or business’s message to your target market effectively. Increase sales easier in a smart marketing way. Improve your customer relationships.
  19. 19. >> GAME<<
  20. 20. THANK YOU FOR LISTENING!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×