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From IoT to biohacking. Trends that were, are and will be popular.

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9 trends to take into account - now, in near and far future.

9 trends to take into account - now, in near and far future.

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  • 1. From internet of things to biohacking Trends and microtrends that were, are and will be popular. Warsaw, October 3rd, 2013
  • 2. What is the biggest dream of humankind?
  • 3. Immortality
  • 4. But when such projects arise – we do not take them seriously
  • 5. We ask: is it possible? INSTEAD of: is it impossible?
  • 6. when and in what shape it will be in general use?
  • 7. finally what consequences it will have?
  • 8. In fact, these are the questions helping to anticipate the new trends
  • 9. Because of the extremely fast change of technology pace we can assume – that nothing is impossible
  • 10. …and everything is a matter of time
  • 11. That’s why it is useful to analyse new trends in 3 different time perspectives present near future (up to 2 years) far future (3-5 years)
  • 12. 1999 2004 2005 2006 2007 2008 2009 2010 2011 „In 2005 Facebook didn’t exist for most people, Twitter was still a sound, 4G was a parking space and Skype was a typo.” Thomas Friedmann, The World Is Flat
  • 13. PRESENT
  • 14. First of all, there is a need for change how we perceive the internet
  • 15. Not medium, not in my computer but something that changes my whole life from personal communication… Source: Little Book of Curiosity, UM, 2013
  • 16. …up to public transport - among young people an inverse correlation: the use of a car vs internet access Source: Transportation and the New Generation, Frontier Group, April 2012
  • 17. Internet is everywhere WAVE 3 (2010): internet of things WAVE 2 (milenium): mobile internet WAVE 1 (90s): desktop internet
  • 18. #1 dematerialization of digital world temporary social media
  • 19. #2 digitalization of physical world 3D printing maker movement/ DIY (DIYbio, DIYdrone) industry 4.0
  • 20. as a result: #3 hybrid world on/off, phygital, blended reality lots of advantages: engagement, reach, product experience etc.
  • 21. NEAR FUTURE
  • 22. #4 internet of things „Stop talking about smartphones and start talking about the connected world” CES 2013
  • 23. you can ask product not the user
  • 24. #5 big data/ predictive personalization Gen Y: I am what I share
  • 25. we give away the information about ourselves for a better product or a lower price
  • 26. #6 reputation capital/ identity as a currency Internet economy based on trust: allegro, airbnb, blablacar
  • 27. FAR (AND VERY FAR) FUTURE
  • 28. better than us, replacing people, working with people shoulder to shoulder MACHINES
  • 29. #7 automatisation
  • 30. #8 wearable computers the biggest potential: fitness/wellness, health/ medicine, infotainment 6-fold increase in sales from 2011 to 2017
  • 31. #9 robots today personal/ home robots market grows 20% annually
  • 32. telepresence Watch the film: http://www.youtube.com/watch?v=XDLlOfsz6LY
  • 33. Some of these predictions may cause discomfort
  • 34. But keep in mind, that every new solution has its up and downsides
  • 35. But when it comes to new technologies there is no turning back „If we’re not partnering with technology we never gonna make it. [reach the consumer]” Joseph Tripodi, EVP & Chief Marketing Officer, Coca-Cola Brand Matters Keynote: Marketing in the Cloud, CES 2013
  • 36. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Thank You Natalia Hatalska, natalia@hatalska.com
  • 37. Photos: Slide 1: http://www.flickr.com/photos/adforce1/8100691354/sizes/o/in/photostream/ Slide 2: http://www.flickr.com/photos/rolandslakis/695083120/sizes/o/in/photostream/ Slide 3: http://www.flickr.com/photos/jadamson/5087528166/sizes/o/in/photostream/ Slide 4: http://3.bp.blogspot.com/-IuPSiAHiInc/TVrbE49_SGI/AAAAAAAABz0/WtcvOZjcCbA/s1600/Immortal.jpg Slide 5: http://www.flickr.com/photos/morberg/3842815564/sizes/o/in/photostream/ Slide 6: http://www.flickr.com/photos/mateuszkosmider/7413126146/sizes/h/in/photostream/ Slide 7: http://endthelie.com/wp-content/uploads/2012/04/Fukushima-IAEA-and-TEPCO-reps.jpg Slide 8: http://www.flickr.com/photos/trendfollowing/7402438920/sizes/h/in/photostream/ Slide 9: http://www.flickr.com/photos/expressmonorail/4601302443/sizes/l/in/photostream/ Slide 10: http://hatalska.com Slide 11: http://www.flickr.com/photos/38659937@N06/4020413080/sizes/l/in/photostream/ Slide 13: http://www.flickr.com/photos/thomashawk/76244945/sizes/l/in/photostream/ Slide 14: http://www.flickr.com/photos/striatic/241843728/sizes/l/in/photostream/ Slide 16: http://www.flickr.com/photos/yourdon/3754271881/sizes/l/in/photostream/ Slide 17: http://www.flickr.com/photos/peterkaminski/325590008/sizes/l/in/photostream/ Slide 18: http://www.flickr.com/photos/nhojleunamme/8606560093/sizes/h/in/photostream/ Slide 19: MakerBot Slide 20: http://www.flickr.com/photos/storrao/5171629051/sizes/o/in/photostream/ Slide 21: http://www.flickr.com/photos/gunnarhafdal/3535732168/sizes/o/in/photostream/ Slide 22: http://www.flickr.com/photos/uggboy/5263021903/sizes/l/in/photostream/ Slide 23: Beam Slide 24: http://www.flickr.com/photos/christianmlau/8527814921/sizes/k/in/photostream/ Slide 25: http://www.flickr.com/photos/dracorubio/7303661260/sizes/h/in/photostream/ Slide 27: http://www.flickr.com/photos/expressmonorail/5836376246/sizes/l/in/photostream/ Slide 28: http://www.flickr.com/photos/flissphil/4204834041/sizes/l/in/photostream/ Slide 29: http://www.flickr.com/photos/ayanami_no03/4520065777/sizes/l/in/photostream/ Slide 31: http://farm4.staticflickr.com/3628/3544138630_30bd90d363_o.jpg Slide 33: http://www.flickr.com/photos/suprspi/4146429624/sizes/l/in/photostream/ Slide 34: http://www.flickr.com/photos/bestrated1/151853989/sizes/o/in/photostream/ Slide 36: http://www.flickr.com/photos/kretyen/2628104710/sizes/o/in/photostream/

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