From IoT to biohacking. Trends that were, are and will be popular.

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9 trends to take into account - now, in near and far future.

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From IoT to biohacking. Trends that were, are and will be popular.

  1. 1. From internet of things to biohacking Trends and microtrends that were, are and will be popular. Warsaw, October 3rd, 2013
  2. 2. What is the biggest dream of humankind?
  3. 3. Immortality
  4. 4. But when such projects arise – we do not take them seriously
  5. 5. We ask: is it possible? INSTEAD of: is it impossible?
  6. 6. when and in what shape it will be in general use?
  7. 7. finally what consequences it will have?
  8. 8. In fact, these are the questions helping to anticipate the new trends
  9. 9. Because of the extremely fast change of technology pace we can assume – that nothing is impossible
  10. 10. …and everything is a matter of time
  11. 11. That’s why it is useful to analyse new trends in 3 different time perspectives present near future (up to 2 years) far future (3-5 years)
  12. 12. 1999 2004 2005 2006 2007 2008 2009 2010 2011 „In 2005 Facebook didn’t exist for most people, Twitter was still a sound, 4G was a parking space and Skype was a typo.” Thomas Friedmann, The World Is Flat
  13. 13. PRESENT
  14. 14. First of all, there is a need for change how we perceive the internet
  15. 15. Not medium, not in my computer but something that changes my whole life from personal communication… Source: Little Book of Curiosity, UM, 2013
  16. 16. …up to public transport - among young people an inverse correlation: the use of a car vs internet access Source: Transportation and the New Generation, Frontier Group, April 2012
  17. 17. Internet is everywhere WAVE 3 (2010): internet of things WAVE 2 (milenium): mobile internet WAVE 1 (90s): desktop internet
  18. 18. #1 dematerialization of digital world temporary social media
  19. 19. #2 digitalization of physical world 3D printing maker movement/ DIY (DIYbio, DIYdrone) industry 4.0
  20. 20. as a result: #3 hybrid world on/off, phygital, blended reality lots of advantages: engagement, reach, product experience etc.
  21. 21. NEAR FUTURE
  22. 22. #4 internet of things „Stop talking about smartphones and start talking about the connected world” CES 2013
  23. 23. you can ask product not the user
  24. 24. #5 big data/ predictive personalization Gen Y: I am what I share
  25. 25. we give away the information about ourselves for a better product or a lower price
  26. 26. #6 reputation capital/ identity as a currency Internet economy based on trust: allegro, airbnb, blablacar
  27. 27. FAR (AND VERY FAR) FUTURE
  28. 28. better than us, replacing people, working with people shoulder to shoulder MACHINES
  29. 29. #7 automatisation
  30. 30. #8 wearable computers the biggest potential: fitness/wellness, health/ medicine, infotainment 6-fold increase in sales from 2011 to 2017
  31. 31. #9 robots today personal/ home robots market grows 20% annually
  32. 32. telepresence Watch the film: http://www.youtube.com/watch?v=XDLlOfsz6LY
  33. 33. Some of these predictions may cause discomfort
  34. 34. But keep in mind, that every new solution has its up and downsides
  35. 35. But when it comes to new technologies there is no turning back „If we’re not partnering with technology we never gonna make it. [reach the consumer]” Joseph Tripodi, EVP & Chief Marketing Officer, Coca-Cola Brand Matters Keynote: Marketing in the Cloud, CES 2013
  36. 36. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Thank You Natalia Hatalska, natalia@hatalska.com
  37. 37. Photos: Slide 1: http://www.flickr.com/photos/adforce1/8100691354/sizes/o/in/photostream/ Slide 2: http://www.flickr.com/photos/rolandslakis/695083120/sizes/o/in/photostream/ Slide 3: http://www.flickr.com/photos/jadamson/5087528166/sizes/o/in/photostream/ Slide 4: http://3.bp.blogspot.com/-IuPSiAHiInc/TVrbE49_SGI/AAAAAAAABz0/WtcvOZjcCbA/s1600/Immortal.jpg Slide 5: http://www.flickr.com/photos/morberg/3842815564/sizes/o/in/photostream/ Slide 6: http://www.flickr.com/photos/mateuszkosmider/7413126146/sizes/h/in/photostream/ Slide 7: http://endthelie.com/wp-content/uploads/2012/04/Fukushima-IAEA-and-TEPCO-reps.jpg Slide 8: http://www.flickr.com/photos/trendfollowing/7402438920/sizes/h/in/photostream/ Slide 9: http://www.flickr.com/photos/expressmonorail/4601302443/sizes/l/in/photostream/ Slide 10: http://hatalska.com Slide 11: http://www.flickr.com/photos/38659937@N06/4020413080/sizes/l/in/photostream/ Slide 13: http://www.flickr.com/photos/thomashawk/76244945/sizes/l/in/photostream/ Slide 14: http://www.flickr.com/photos/striatic/241843728/sizes/l/in/photostream/ Slide 16: http://www.flickr.com/photos/yourdon/3754271881/sizes/l/in/photostream/ Slide 17: http://www.flickr.com/photos/peterkaminski/325590008/sizes/l/in/photostream/ Slide 18: http://www.flickr.com/photos/nhojleunamme/8606560093/sizes/h/in/photostream/ Slide 19: MakerBot Slide 20: http://www.flickr.com/photos/storrao/5171629051/sizes/o/in/photostream/ Slide 21: http://www.flickr.com/photos/gunnarhafdal/3535732168/sizes/o/in/photostream/ Slide 22: http://www.flickr.com/photos/uggboy/5263021903/sizes/l/in/photostream/ Slide 23: Beam Slide 24: http://www.flickr.com/photos/christianmlau/8527814921/sizes/k/in/photostream/ Slide 25: http://www.flickr.com/photos/dracorubio/7303661260/sizes/h/in/photostream/ Slide 27: http://www.flickr.com/photos/expressmonorail/5836376246/sizes/l/in/photostream/ Slide 28: http://www.flickr.com/photos/flissphil/4204834041/sizes/l/in/photostream/ Slide 29: http://www.flickr.com/photos/ayanami_no03/4520065777/sizes/l/in/photostream/ Slide 31: http://farm4.staticflickr.com/3628/3544138630_30bd90d363_o.jpg Slide 33: http://www.flickr.com/photos/suprspi/4146429624/sizes/l/in/photostream/ Slide 34: http://www.flickr.com/photos/bestrated1/151853989/sizes/o/in/photostream/ Slide 36: http://www.flickr.com/photos/kretyen/2628104710/sizes/o/in/photostream/

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