From IoT to biohacking. Trends that were, are and will be popular.
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From IoT to biohacking. Trends that were, are and will be popular.



9 trends to take into account - now, in near and far future.

9 trends to take into account - now, in near and far future.



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From IoT to biohacking. Trends that were, are and will be popular. From IoT to biohacking. Trends that were, are and will be popular. Presentation Transcript

  • From internet of things to biohacking Trends and microtrends that were, are and will be popular. Warsaw, October 3rd, 2013
  • What is the biggest dream of humankind?
  • Immortality
  • But when such projects arise – we do not take them seriously
  • We ask: is it possible? INSTEAD of: is it impossible?
  • when and in what shape it will be in general use?
  • finally what consequences it will have?
  • In fact, these are the questions helping to anticipate the new trends
  • Because of the extremely fast change of technology pace we can assume – that nothing is impossible
  • …and everything is a matter of time
  • That’s why it is useful to analyse new trends in 3 different time perspectives present near future (up to 2 years) far future (3-5 years)
  • 1999 2004 2005 2006 2007 2008 2009 2010 2011 „In 2005 Facebook didn’t exist for most people, Twitter was still a sound, 4G was a parking space and Skype was a typo.” Thomas Friedmann, The World Is Flat
  • First of all, there is a need for change how we perceive the internet
  • Not medium, not in my computer but something that changes my whole life from personal communication… Source: Little Book of Curiosity, UM, 2013
  • …up to public transport - among young people an inverse correlation: the use of a car vs internet access Source: Transportation and the New Generation, Frontier Group, April 2012
  • Internet is everywhere WAVE 3 (2010): internet of things WAVE 2 (milenium): mobile internet WAVE 1 (90s): desktop internet
  • #1 dematerialization of digital world temporary social media
  • #2 digitalization of physical world 3D printing maker movement/ DIY (DIYbio, DIYdrone) industry 4.0
  • as a result: #3 hybrid world on/off, phygital, blended reality lots of advantages: engagement, reach, product experience etc.
  • #4 internet of things „Stop talking about smartphones and start talking about the connected world” CES 2013
  • you can ask product not the user
  • #5 big data/ predictive personalization Gen Y: I am what I share
  • we give away the information about ourselves for a better product or a lower price
  • #6 reputation capital/ identity as a currency Internet economy based on trust: allegro, airbnb, blablacar
  • better than us, replacing people, working with people shoulder to shoulder MACHINES
  • #7 automatisation
  • #8 wearable computers the biggest potential: fitness/wellness, health/ medicine, infotainment 6-fold increase in sales from 2011 to 2017
  • #9 robots today personal/ home robots market grows 20% annually
  • telepresence Watch the film:
  • Some of these predictions may cause discomfort
  • But keep in mind, that every new solution has its up and downsides
  • But when it comes to new technologies there is no turning back „If we’re not partnering with technology we never gonna make it. [reach the consumer]” Joseph Tripodi, EVP & Chief Marketing Officer, Coca-Cola Brand Matters Keynote: Marketing in the Cloud, CES 2013
  • This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Thank You Natalia Hatalska,
  • Photos: Slide 1: Slide 2: Slide 3: Slide 4: Slide 5: Slide 6: Slide 7: Slide 8: Slide 9: Slide 10: Slide 11: Slide 13: Slide 14: Slide 16: Slide 17: Slide 18: Slide 19: MakerBot Slide 20: Slide 21: Slide 22: Slide 23: Beam Slide 24: Slide 25: Slide 27: Slide 28: Slide 29: Slide 31: Slide 33: Slide 34: Slide 36: