Cannes Lions - Outdoor

Cannes Lions 2011Zwycięzcy w kategorii niestandardów – cz. 4 GDAŃSK, 28 czerwca 2011

Niniejsza prezentacja stanowi przegląd prac nagrodzonych podczas festiwalu Cannes Lions 2011.Uwzględnione zostały w niej wyłącznie nagrodzone prace w szeroko pojętej kategorii niestandardów –ambient media, guerrilla marketing, experiential marketing, a także wykorzystujące nowe technologie,tj. mobile marketing i digital outdoor.Prace z tych kategorii archiwizuję od 2008 roku do swojej pracy doktorskiej. Niestety, w ramachfestiwalu Cannes Lions nie ma jednej kategorii zbiorczej „non-standard”. Wyszukiwanie takichkampanii polega więc na niezwykle czasochłonnym przeglądaniu wszystkich kategorii i podkategorii.W tym roku zdecydowałam się podzielid swoją pracą z czytelnikami mojego bloga http://hatalska.com,po raz pierwszy w formie prezentacji. Wierzę, że przegląd najlepszych niestandardowych kampaniiokaże się dla branży inspirujący i w kolejnych latach polskie agencje będą triumfowad w tej kategoriiw Cannes :). Natalia Hatalska

Outdoor Lions

Category: Stunts & Live Advertising Title: DECODE JAY-Z WITH BING Advertiser/Client: BING/JAY-Z Product/Service: DECODE JAY-Z WITH BINGAdvertising Agency: DROGA5 New York, USA Nagroda: GRAND PRIX

Type of Entry: Ambient Category: Special Build Title: OPERATION CHRISTMAS Advertiser/Client: MINISTERIO DE DEFENSA NACIONALProduct/Service: GUERRILLA DEMOBILIZATION CAMPAIGN Advertising Agency: LOWE-SSP3 Bogotá, COLOMBIA Nagroda: ZŁOTO

Type of Entry: Ambient Category: Special Build Title: SEAFOOD AQUARIUM Advertiser/Client: LG ELECTRONICS Product/Service: SOLAR DOME MICROWAVEAdvertising Agency: Y&R THAILAND Bangkok, THAILAND Nagroda: ZŁOTO

Type of Entry: Ambient Category: Special Build Title: THE HONEST STORE Advertiser/Client: HONEST TEA Product/Service: ICED TEAAdvertising Agency: SS+K New York, USA Nagroda: ZŁOTO

Type of Entry: Ambient Category: Digital Outdoor Title: VIRTUAL STORE Advertiser/Client: TESCO Product/Service: HOMEPLUSAdvertising Agency: CHEIL WORLDWIDE Seoul, KOREA Nagroda: ZŁOTO

Type of Entry: Ambient Category: Bars, Restaurants & Stores, etc. Title: SUSHI TRAIN Advertiser/Client: JAPAN EARTHQUAKE APPEAL Product/Service: DONATION APPEALAdvertising Agency: JWT SYDNEY Sydney, AUSTRALIA Nagroda: SREBRO

Type of Entry: Ambient Category: Small Scale Special Solutions Title: AXN TV BOXESAdvertiser/Client: SONY PICTURE RELEASING OF BRASIL Product/Service: TV CHANNELAdvertising Agency: PUBLICIS BRASIL Sao Paulo, BRAZIL Nagroda: SREBRO

Type of Entry: Ambient Category: Special Build Title: MUD-FLOW Advertiser/Client: JARINGAN ADVOKASI TAMBANG (JATAM) Product/Service: ANNIVERSARY OF MUD-FLOW DISASTERAdvertising Agency: PUBLICIS INDONESIA Jakarta, INDONESIA Nagroda: SREBRO

Type of Entry: Ambient Category: Special Build Title: GEGENPOL Advertiser/Client: FC ST. PAULI Product/Service: FOOTBALL CLUBAdvertising Agency: INTERPOL+- Berlin, GERMANY Nagroda: SREBRO

Type of Entry: Ambient Category: Stunts & Live Advertising Title: ONLINE SCAMS TAKEN OFFLINE Advertiser/Client: MICROSOFT Product/Service: INTERNET EXPLORER 8Advertising Agency: CRISPIN PORTER + BOGUSKY Boulder, USA Nagroda: SREBRO

Type of Entry: Ambient Category: Stunts & Live Advertising Title: CANAL BIKE Advertiser/Client: GO FAST! Product/Service: ENERGY DRINKAdvertising Agency: Y&R NOT JUST FILM Amsterdam, THE NETHERLANDS Nagroda: SREBRO

Type of Entry: Ambient Category: Stunts & Live Advertising Title: SURPRISE CATWALK Advertiser/Client: FRETEXProduct/Service: SALAVATION ARMY SECOND HAND SHOPAdvertising Agency: KITCHEN LEO BURNETT Oslo, NORWAY Nagroda: SREBRO

Type of Entry: Ambient Category: Stunts & Live Advertising Title: SHARE WITH THOSE WHO NEED...Advertiser/Client: ASSOCIAÇÃO EDUCACIONAL E ASSISTENCIAL CASA DO ZEZINHO Product/Service: CHILDRENS CHARITY Advertising Agency: ALMAPBBDO São Paulo, BRAZIL Nagroda: SREBRO

Type of Entry: Ambient Category: Stunts & Live Advertising Title: SANTA’S FORGOTTEN LETTERS Advertiser/Client: COCA-COLA Product/Service: CHRISTMAS MESSAGEAdvertising Agency: OGILVY BRASIL São Paulo, BRAZIL Nagroda: SREBRO

Type of Entry: Ambient Category: Digital Outdoor Title: TRANSPARENT WALLS Advertiser/Client: DAIMLER Product/Service: CAR SAFETY SYSTEMAdvertising Agency: JUNG von MATT Hamburg, GERMANY Nagroda: SREBRO

Type of Entry: Ambient Category: Digital Outdoor Title: ANDES FRIEND RECOVERY Advertiser/Client: ANHEUSER-BUSCH INBEV Product/Service: BEERAdvertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA Nagroda: SREBRO

Type of Entry: Ambient Category: Bars, Restaurants & Stores, etc. Title: THE BICYCLE CAP Advertiser/Client: PESETA Product/Service: BICYCLE ACCESSORIESAdvertising Agency: LEO BURNETT IBERIA Madrid, SPAIN A Nagroda: BRĄZ

Type of Entry: Ambient Category: Bars, Restaurants & Stores, etc. Title: TANG ZHENGDONG Advertiser/Client: ANTA SPORTS PRODUCT Product/Service: SPORTSWEARAdvertising Agency: JWT SHANGHAI, CHINA Nagroda: BRĄZ

Type of Entry: Ambient Category: Small Scale Special Solutions Title: THE ONE REAL PIGGY BANK Advertiser/Client: HEBARA Product/Service: LOTTERYAdvertising Agency: ARTPLAN Rio de Janeiro, BRAZIL Nagroda: BRĄZ

Type of Entry: Ambient Category: Small Scale Special Solutions Title: MINT PARKING TICKET Advertiser/Client: WRIGLEY Product/Service: EXTRA PROFESSIONAL POLAR-FRISCHAdvertising Agency: BBDO PROXIMITY Düsseldorf, GERMANY Nagroda: BRĄZ

Type of Entry: Ambient Category: Small Scale Special Solutions Title: UNCONSCIOUS RUNNERS Advertiser/Client: NIKE Product/Service: SPORTSWEAR/NIKE RUNNINGAdvertising Agency: SANTA MARTA PUBLICIDAD Barcelona, SPAIN Nagroda: BRĄZ

Type of Entry: Ambient Category: Small Scale Special Solutions Title: TRACKTAPE Advertiser/Client: MATTEL MÉXICO Product/Service: HOT WHEELSAdvertising Agency: OGILVY MEXICO, MEXICO Nagroda: BRĄZ

Type of Entry: Ambient Category: Special Build Title: BIT.CODE Advertiser/Client: SAP Product/Service: BUSINESS SOFTWAREAdvertising Agency: OGILVY FRANKFURT, GERMANY Nagroda: BRĄZ

Type of Entry: Ambient Category: Special BuildTitle: BILLBOARD POWERED BY ORANGES Advertiser/Client: PEPSICO Product/Service: TROPICANA Advertising Agency: DDB PARIS, FRANCE Nagroda: BRĄZ

Type of Entry: Ambient Category: Special Build Title: VENDING MACHINE Advertiser/Client: WORLD KITCHEN Product/Service: CORELLE DINNERWAREAdvertising Agency: GREY GROUP CHINA Beijing, CHINA Nagroda: BRĄZ

Type of Entry: Ambient Category: Special Build Title: BIG ALICEAdvertiser/Client: WALT DISNEY STUDIOS MOTION PICTURES, ITALIA Product/Service: ALICE IN WONDERLAND 3D MOVIE Advertising Agency: AUGE HEADQUARTER Milan, ITALY Nagroda: BRĄZ

Type of Entry: Ambient Category: Stunts & Live Advertising Title: PEACE SHADOW PROJECTAdvertiser/Client: HIROSHIMA PEACE MEMORIAL MUSEUM Product/Service: NUCLEAR WEAPONS AWARENESS Advertising Agency: HAKUHODO Tokyo, JAPAN Nagroda: BRĄZ

Type of Entry: Ambient Category: Stunts & Live Advertising Title: SAVE THE BEACH HOTEL Advertiser/Client: GMODELO EUROPA Product/Service: CORONA BEERAdvertising Agency: JWT Madrid, SPAIN Nagroda: BRĄZ

Type of Entry: Ambient Category: Stunts & Live Advertising Title: FOOTPRINTS Advertiser/Client: UNIVERSAL STUDIOS HOLLYWOOD Product/Service: KING KONG 360 3D RIDEAdvertising Agency: DAVIDANDGOLIATH El Segundo, USA Nagroda: BRĄZ

Type of Entry: Ambient Category: Stunts & Live Advertising Title: BIG NOSES Advertiser/Client: BGH Product/Service: AIR CONDITIONERSAdvertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA Nagroda: BRĄZ

Type of Entry: Ambient Category: Stunts & Live Advertising Title: THE SPEED CAMERA LOTTERY Advertiser/Client: VOLKSWAGEN Product/Service: BLUEMOTION TECHNOLOGIESAdvertising Agency: DDB STOCKHOLM, SWEDEN Nagroda: BRĄZ

Type of Entry: Ambient Category: Stunts & Live Advertising Title: THE FILM ROOM Advertiser/Client: NIKE Product/Service: APPARELAdvertising Agency: R/GA New York, USA Nagroda: BRĄZ

Type of Entry: Ambient Category: Transit Title: LITTLE ACCIDENT Advertiser/Client: ALLSECUR Product/Service: CAR INSURANCEAdvertising Agency: OGILVY AMSTERDAM, THE NETHERLANDS Nagroda: BRĄZ

Type of Entry: Ambient Category: Digital Outdoor Title: THE WORLDS BIGGEST HUG Advertiser/Client: CONSELHO NACIONAL DO SESI Product/Service: TRUE AFFECTION CAMPAIGN Advertising Agency: MONUMENTA Brasília, BRAZIL2nd Advertising Agency: AGNELO PACHECO COMUNICACAO Brasilia, BRAZIL Nagroda: BRĄZ

Type of Entry: Ambient Category: Digital Outdoor Title: 12 SECOND STRIP Advertiser/Client: RENAULT Product/Service: WIND ROADSTERAdvertising Agency: PUBLICIS LONDON, UNITED KINGDOM Nagroda: BRĄZ

Type of Entry: Ambient Category: Digital Outdoor Title: ANGEL AMBUSH Advertiser/Client: UNILEVER Product/Service: LYNX EXCITE Advertising Agency: MINDSHARE London, UNITED KINGDOM 2nd Advertising Agency: GRAND VISUAL London, UNITED KINGDOM3rd Advertising Agency: MINDS EYE MEDIA London, UNITED KINGDOM Nagroda: BRĄZ

Type of Entry: Ambient Category: Digital Outdoor Title: LOTUS T5 Advertiser/Client: IBM Product/Service: LOTUSLIVEAdvertising Agency: OGILVYONE WORLDWIDE London, UNITED KINGDOM Nagroda: BRĄZ

Cannes Lions - Outdoor

by Natalia Hatalska on Jul 10, 2011

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Cannes Lions - Outdoor — Presentation Transcript