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Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
Cannes Lions - Media
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Cannes Lions - Media

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Niestandardowe kampanie reklamowe nagrodzone podczas festiwalu Cannes Lions 2011. Kategoria nadrzędna: Media.

Niestandardowe kampanie reklamowe nagrodzone podczas festiwalu Cannes Lions 2011. Kategoria nadrzędna: Media.

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  • 1. Cannes Lions 2011Zwycięzcy w kategorii niestandardów – cz. 3 GDAŃSK, 28 czerwca 2011
  • 2. Niniejsza prezentacja stanowi przegląd prac nagrodzonych podczas festiwalu Cannes Lions 2011.Uwzględnione zostały w niej wyłącznie nagrodzone prace w szeroko pojętej kategorii niestandardów –ambient media, guerrilla marketing, experiential marketing, a także wykorzystujące nowe technologie,tj. mobile marketing i digital outdoor.Prace z tych kategorii archiwizuję od 2008 roku do swojej pracy doktorskiej. Niestety, w ramachfestiwalu Cannes Lions nie ma jednej kategorii zbiorczej „non-standard”. Wyszukiwanie takichkampanii polega więc na niezwykle czasochłonnym przeglądaniu wszystkich kategorii i podkategorii.W tym roku zdecydowałam się podzielid swoją pracą z czytelnikami mojego bloga http://hatalska.com,po raz pierwszy w formie prezentacji. Wierzę, że przegląd najlepszych niestandardowych kampaniiokaże się dla branży inspirujący i w kolejnych latach polskie agencje będą triumfowad w tej kategoriiw Cannes :). Natalia Hatalska
  • 3. Media Lions
  • 4. Category: Best Use of Ambient Media: Small Scale Title: SPORTY VOUCHERS Advertiser/Client: SPORTSCHECK Product/Service: SPORTS STOREAdvertising Agency: OGILVY FRANKFURT, GERMANY Nagroda: ZŁOTO
  • 5. Case dostępny pod adresem: http://www.youtube.com/watch?v=7crzaXLtjA0 Category: Best Use of Special Events and Stunt/Live Advertising Title: CRUSH HOUR Advertiser/Client: EUROPCAR Product/Service: AUTOLIBERTE Advertising Agency: OGILVY FRANCE Paris, FRANCE Nagroda: ZŁOTO
  • 6. Category: Best Use of Other Digital Media Title: SAVE AS WWF Advertiser/Client: WWF Product/Service: WWFAdvertising Agency: JUNG von MATT Hamburg, GERMANY Media Agency: GOSIGN MEDIA Hamburg, GERMANY Nagroda: ZŁOTO
  • 7. Category: Best Use of Ambient Media: Large Scale Title: EQUIPPING THE MOST EXPOSED Advertiser/Client: STADA Product/Service: GRIPPOSTAD C FLU MEDICINEMedia Agency: INITIATIVE MEDIA Hamburg, GERMANY Nagroda: SREBRO
  • 8. Category: Best Use of Ambient Media: Large Scale Title: KALEIDOSCOPIC FASHION SPECTACULAR Advertiser/Client: TARGET Product/Service: TARGET Advertising Agency: MOTHER NEW YORK, USA Nagroda: SREBRO
  • 9. Category: Best Use of Special Events and Stunt/Live Advertising Title: KOC GROUP MEDIA PITCH Advertiser/Client: MINDSHARE Product/Service: MINDSHARE SERVICES Media Agency: MINDSHARE Istanbul, TURKEY Nagroda: SREBRO
  • 10. Category: Best Use of Special Events and Stunt/Live Advertising Title: THE 250KM WAVE Advertiser/Client: KYUSHU RAILWAY COMPANY Product/Service: BULLET TRAIN Advertising Agency: DENTSU Tokyo, JAPAN Nagroda: SREBRO
  • 11. Category: Best Use of Mobile Devices Title: THE COMMBANK PROPERTY GUIDE APPLICATIONAdvertiser/Client: THE COMMONWEALTH BANK OF AUSTRALIA Product/Service: HOME LOANS Advertising Agency: THE WHITE AGENCY Sydney, AUSTRALIA 2nd Advertising Agency: VIVANT Sydney, AUSTRALIA Media Agency: IKON COMMUNICATIONS Sydney, AUSTRALIA Nagroda: SREBRO
  • 12. Category: Best Use of Mobile Devices Title: THE SAMPLER Advertiser/Client: CONVERSE Product/Service: MOBILE APP Entrant Company: R/GA New York, USAAdvertising Agency: R/GA New York, USA Nagroda: SREBRO
  • 13. Category: Best Use of Ambient Media: Small Scale Title: SPONGEPILL Advertiser/Client: GLAXOSMITHKLINE Product/Service: PAIN RELIEFAdvertising Agency: 4 AM SAATCHI & SAATCHI Guatemala, GUATEMALA Nagroda: BRĄZ
  • 14. Category: Best Use of Ambient Media: Small Scale Title: SAFE CHILD ON THE NET Advertiser/Client: NOBODY CHILD FOUNDATION Product/Service: INTERNET SAFETY Advertising Agency: PUBLICIS Warsaw, POLAND Nagroda: BRĄZ
  • 15. Category: Best Use of Ambient Media: Small Scale Title: BOOKS FRESHENERS Advertiser/Client: 100 000 BOOKS Product/Service: CHAIN OF BOOKSTORESAdvertising Agency: VOSKHOD Yekaterinburg, RUSSIA Nagroda: BRĄZ
  • 16. Category: Best Use of Ambient Media: Small Scale Title: FUR FUR AWAY TOWELS Advertiser/Client: PROCTER & GAMBLE Product/Service: GILLETTE Advertising Agency: BBDO GERMANY Düsseldorf, GERMANY2nd Advertising Agency: BBDO PROXIMITY Düsseldorf, GERMANY Nagroda: BRĄZ
  • 17. Category: Best Use of Ambient Media: Large Scale Title: BIG STAIN Advertiser/Client: PROCTER & GAMBLE Product/Service: ARIELAdvertising Agency: SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou, CHINA Nagroda: BRĄZ
  • 18. Category: Best Use of Ambient Media: Large Scale Title: SILHOUETTES IN MEMORIAM Advertiser/Client: AMIA Product/Service: JEWISH COMMUNITY CENTREAdvertising Agency: OGILVY ARGENTINA Buenos Aires, ARGENTINA Nagroda: BRĄZ
  • 19. Category: Best Use of Ambient Media: Large Scale Title: GET LOST IN THE WEST END Advertiser/Client: WEST END PARTNERSHIP Product/Service: TOURISM CAMPAIGN Media Agency: CAKE London, UNITED KINGDOM Nagroda: BRĄZ
  • 20. Category: Best Use of Special Events and Stunt/Live Advertising Title: LITTLE ROBIN Advertiser/Client: OPVOEDINGSLIJN Product/Service: PARENT ADVICE HELPLINEAdvertising Agency: DUVAL GUILLAUME ANTWERP/MODEM, BELGIUM Nagroda: BRĄZ
  • 21. Category: Best Use of Special Events and Stunt/Live Advertising Title: WELCOME AND GOODBYE Advertiser/Client: VOYAGES-SNCF.COM Product/Service: ONLINE RAILWAY BOOKING SITE Advertising Agency: DDB PARIS, FRANCE Nagroda: BRĄZ
  • 22. Category: Best Use of Special Events and Stunt/Live Advertising Title: WELCOME BACK Advertiser/Client: T-MOBILE Product/Service: TELECOMMUNICATIONSAdvertising Agency: SAATCHI & SAATCHI London, UNITED KINGDOM Media Agency: MEDIACOM London, UNITED KINGDOM Nagroda: BRĄZ
  • 23. Category: Best Use of Special Events and Stunt/Live Advertising Title: BOOB HIJACK Advertiser/Client: COPPAFEEL! Product/Service: BREAST CANCER CHARITYMedia Agency: archibald ingall stretton... London, UNITED KINGDOM Nagroda: BRĄZ
  • 24. Category: Best Use of Other Digital Media Title: M&MS FIND RED Advertiser/Client: MARS Product/Service: M&MSAdvertising Agency: PROXIMITY CANADA, CANADA Nagroda: BRĄZ

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