Saving time to innovate Verification and aggregation tools Aggregation and production Multimedia: Doing audio, video, graphics Optimization: Making sure people see what you do Mobile and tablet: Where we want to be
A new audience Mobile audience is growing quickly 83% to 90% of Americans have cell phones; 55% have smartphones; 74% of ages 25-34 have them 68% of people with smartphones say they can’t live without their smart phones Android and IOS are biggest drivers; IOS drives more usage and page views Tablet audience doubled from 2011 to so far in 2012 -- $121 million spent this year on tablets. Two-thirds of those are iPads.
Frequency of use 19% of people check their devices every 30 minutes 17% do so once an hour 14% check every 10 minutes Tablets account for more usage than any other device late at night Mobile early in morning, desktops and laptops through the work day.
Habits and patterns Sequential use: People move from one device to another. 96% of people polled downloaded apps last year 68% use mobile to watch short form news videos 64% do two-screen multitasks 47% seek weather info 31% watch video 29% local news; 24% national news
What about social media?It’s not the main driver to news, especially our audience. But helps to pay attention to it.
Verification toolsThere is an increasing skepticism of journalism and a demand for more verification. Tools are helping verify.Super Pac App: Allows you to hold it up to a presidential ad and it will identify where it came from, who is behind it, etc. Like Shazam for political ads; from Newsweek and Daily Beast
Aggregating sources Smart ways to see what others are doing Nearly all your sources are on social media now, too Companies, individuals, other aggregators How do you keep track of it all?
Muckrack Sign up as a journalist, and you can create alerts of fellow journalists tweets, get lists of journalists covering the same beats or areas. See these: CCB http://muckrack.com/directory/crainschicago Forbes: http://muckrack.com/directory/forbes Metro Detroit: http://muckrack.com/directory/metrodetroit Bloomberg News: http://muckrack.com/directory/bloomberg
Twitter search Twitter search: http://twitter.com/search Use the advanced search function to find out whats going on in a particular subject area or geographical area. Heres a search for "restaurants" within 15 miles of Detroithttps://twitter.com/i/#!/search/restaurant%20near%3A %22detroit%22%20within%3A15mi
Storyful.com This allows you to see videos and tweets that are trending on world issues and on politics. You can narrow it to Michigan to filter: http://storyful.com/pro#tab=2&vs=michigan
Geocoding Geofeedia: Allows you to see tweets, instagrams, videos in a certain area over a certain amount of time
Video and audio Video and Audio: It has become a thing unto itself. It is no longer good enough to create video based on a content strategy. Journalists think about content -- but there are way too many people in the game. Its about how you distribute it and use it. The Washington Post: The Grid Socialcam app: Allows you to take and share video in many ways within seconds. Instagramfor photos Soundcloud.com: Adding audio clips easily http://soundcloud.com/
Scribble Live Live blogging and interacting Freep using for Kwametrial
Other social arenas Obama does RedditAMA (Ask Me Anything) It’s all captured in a Storify here
Elections: Most social ever Michelle Obama and Ann Romney are on Pinterest:http://pinterest.com/michelleobama/people-who-inspire-me/http://pinterest.com/annromney/ There is a lot of aggregation and use of tools to report from one social media platform to another. When Obama did a AMA on reedit: A storify of that AMA was done: http://storify.com/ivanlajara/barack-obama-does-reddit-ama
Storify A great tool for aggregating from Facebook, Twitter, YouTube, Google, and now even Reddit to create a customized story. A good FAQ about storify (includs some good, short instructional videos) Candidates are using storify to aggregate campaign coverage, with photos and posts: Obama on storify Romney on storfy Onion editor’s live tweets from RNC, compiled into a storify: http://storify.com/baratunde/the-best-of-baratunde-s-dnc-tweets- part-2-of-2
Storify A tool to bring together many sources – or one stream of tweets, posts, instagrams.
Cool trends A top tech trend is wearable technology Everpurse: Charges your phone while it’s inside the purse Utility-based applications: CLOTH app allows you to catalog your closet, then it picks clothes based on the weather