Optimizing the HD radio and DAB experience

Slide 1: HD radio and DAB Optimizing the digital radio experience Nicolas Hans, nhans@dalet.com For more information, visit www.dalet.com

Slide 3: digital radio puts content into context

Slide 4: station information service Station branding program associated data program titles, artist, songs… advanced application services traffic information, weather information, city guides…

Slide 5: producing enhanced radio programming is a challenge

Slide 6: provide compelling content minimize production costs generate new revenue streams

Slide 7: lessons learned from digital radio experiences around the world DAB, DRM, interactive TV, Webcasting, World Space, XM Satellite Radio…

Slide 8: five steps to producing enhanced radio programming

Slide 9: step 1 build a digital media library.

Slide 10: studios traffic Digital interactive news Media Library services archives programs

Slide 11: Case Study: Satellite Music Australia > Founded in 1996, SMA provides multi-channel audio entertainment to cable and satellite TV operators: – Austar Network (400 000 homes) – Foxtel (400 000 homes) – Foxtel Digital (100 000 homes) > Subscription based musical background to commercial outlets. > Bespoke channels for large retailers: national programs with splits; advertising as additional revenue stream.

Slide 12: SMA built a digital music factory to centralcast its operations.

Slide 13: The SMA music library contains over 650,000 titles with associated data.

Slide 14: Enhanced radio programming at SMA > Channels broadcast over digital TV networks provide enhanced radio services: – Electronic Program Guide (EPG) to 30 channels. – PAD information of playing song including title, artist, record label. – Music news service updated twice a day. – “Gig guide” of coming concerts.

Slide 15: SMA provides listeners with an Electronic Program Guide.

Slide 16: An Electronic Program Guide (EPG) lists available music channels.

Slide 17: Additional services including music news updated twice a day are provided.

Slide 18: Music news provides last minute information regarding the music scene.

Slide 19: Listeners/viewers can select the one they are interested in...

Slide 20: ... and get details on the gig they want to attend.

Slide 21: How it works… Dalet OnAir Now! plug-in XML data stream Open TV PAD Application Server (metadata) DVB Multiplexer Application code Open TV and static data Application Generator Audio files MPEG-1 Layer 2 DVB transport AES/EBU stream Dalet OnAIr DVB-MPEG Server Encoder Synchronization of associated data is ensured by the Dalet broadcast server.

Slide 22: step 2 re-engineer the production workflow to collect PAD.

Slide 23: Plan Ingest Produce Schedule Broadcast Archive Multicast

Slide 24: traditional metadata ingest points Plan Ingest Produce Schedule Broadcast Archive Multicast

Slide 25: Plan Ingest Produce Schedule Broadcast Archive Multicast producing relevant Program Associated Data requires that metadata be captured at every step of the workflow.

Slide 26: Step 3 move to a template-based production environment.

Slide 27: The view of the metadata associated to an asset can be made contextual…

Slide 28: …and rich media associated to titles so as to provide enhanced radio programming.

Slide 29: As a result, additional metadata can be inserted at every step of the workflow.

Slide 30: provide compelling content minimize production costs generate new revenue streams

Slide 31: step 4 drive interaction to generate revenue streams.

Slide 32: “ “ Kids today have a remote control in one hand, and a mobile phone in the other… Rick Solomon, Co-founder and Managing Director of Satellite Music Australia

Slide 33: Nokia Visual Radio Mobile phones with FM receivers that can receive PAD over GPRS/3G data channel: – Audio is traditional FM – PAD is IP based using GPRS connection – Return line paves way to MP3 on-line sales, e- commerce applications.

Slide 34: Over a billion SMS text messages are sent around the world each day. Premium charged SMS numbers open up new opportunities for revenue.

Slide 36: 5 500 SMS messages a day 900 000 USD a year of revenue!

Slide 37: step 5 export programming to other media platforms

Slide 38: An interactive music TV platform DaletPlus InterWeb Application Server Viking VD6464S Based in Cairo, Egypt, Mazzika SDI embedded audio DaletPlus OnAir 6 leverages DaletPlus Media Library 1 workstation with Dalet to manage two music channels with 8 Control Panel in the gallery interactive, mobile based programming. DaletPlus Serial Gateway DaletPlus Media Library Application Server Database and application servers running on a Microsoft cluster 4 3 MediaPort DaletPlus Media Converter Playout 1 Orad DVG1 MPEG-2 Lon GOP to WM9 DV to MPEG-2 Long GOP 1 Gigabit Network MediaPort Ingest & QC DaletPlus Video Mazzika SMS Manager Recorder for Omneon in house development 1 workstation Orad DVG10 7 Omneon Server 2TB Storage 500 hours of MediaPort 2 MPEG-2 Long GOP 8 Mbps Playout 2 9 DaletPlus OnAir 5 1 workstation with Dalet Control Panel in the gallery 8 DaletPlus Media library SMS gateways Sony J3 VTR 5 workstations for MAM Third party systems and scheduling DaletPlus Media Lbrary at Zoom TV and Mazzika SDI baseband © Dalet Digital Media Systems - date: 03/03/06 - version 1.4 Key Music clips and programs are ingest in MPEG-2 Long GOP on the Omneon server (1) thanks to a DaletPlus Video Recorder for Omneon workstation (2). A Windows Media low bit-rate proxy file of each clip is generated by a DaletPlus Media Converter (3) and associated Gigabit Ethernet as metadata to each recorded asset tracked by the DaletPlus Media Library content catalogue (4). Using DaletPlus Media Library workstations (5) or a web browser connected to DaletPlus InterWeb (6), media managers and program directors define Program SDI Associated Data (PAD) and build play-lists. Schedules include advertising breaks with time constraints, pre-selected songs as well as Firewire ‘voted titles’; these are dynamically updated through the DaletPlus Impex gateway (4) by the Mazzika SMS manager (7) which tracks votes forwarded by Mazzika viewers using their mobile phone. DaletPlus OnAir (8) drives Omneon server play-out and pushes Program RS-422 / 232 Associated Data to Orad DVG graphic engines (9) which automatically generate corresponding CGs and digital video effects.

Slide 39: Interactive music television at Mazzika and Zoom TV DaletPlus InterWeb Application Server Viking VD6464S Based in Cairo, Egypt, Mazzika SDI embedded audio DaletPlus OnAir 6 leverages DaletPlus Media Library 60 000 SMS messages 8a day 1 workstation with Dalet to manage two music channels with Control Panel in the gallery interactive, mobile based programming. DaletPlus Serial Gateway DaletPlus Media Library Application Server Database and application servers running on a Microsoft cluster 4 3 MediaPort DaletPlus Media Converter Playout 1 Orad DVG1 MPEG-2 Lon GOP to WM9 7 M USD a year of revenue DV to MPEG-2 Long GOP 1 Gigabit Network MediaPort Ingest & QC DaletPlus Video Mazzika SMS Manager Recorder for Omneon in house development 1 workstation Orad DVG10 7 Omneon Server 2TB Storage 500 hours of MediaPort 2 MPEG-2 Long GOP 8 Mbps Playout 2 9 DaletPlus OnAir 5 1 workstation with Dalet Control Panel in the gallery 8 DaletPlus Media library SMS gateways Sony J3 VTR 5 workstations for MAM Third party systems and scheduling DaletPlus Media Lbrary at Zoom TV and Mazzika SDI baseband © Dalet Digital Media Systems - date: 03/03/06 - version 1.4 Key Music clips and programs are ingest in MPEG-2 Long GOP on the Omneon server (1) thanks to a DaletPlus Video Recorder for Omneon workstation (2). A Windows Media low bit-rate proxy file of each clip is generated by a DaletPlus Media Converter (3) and associated Gigabit Ethernet as metadata to each recorded asset tracked by the DaletPlus Media Library content catalogue (4). Using DaletPlus Media Library workstations (5) or a web browser connected to DaletPlus InterWeb (6), media managers and program directors define Program SDI Associated Data (PAD) and build play-lists. Schedules include advertising breaks with time constraints, pre-selected songs as well as Firewire ‘voted titles’; these are dynamically updated through the DaletPlus Impex gateway (4) by the Mazzika SMS manager (7) which tracks votes forwarded by Mazzika viewers using their mobile phone. DaletPlus OnAir (8) drives Omneon server play-out and pushes Program RS-422 / 232 Associated Data to Orad DVG graphic engines (9) which automatically generate corresponding CGs and digital video effects.

Slide 40: In conclusion keys to a cost effective approach to producing enhanced radio programming for a digital audience

Slide 41: build a digital media library re-engineer the production workflow move to template-based production tools drive interaction to generate revenue streams export programming to other media platforms

Slide 42: For more information on addressing the challenges of HD radio and DAB production, visit www.dalet.com