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Team structures

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Traditional media utilises the concept of journalists and editors (sub editors etc) to stratify the organization and delineate control. however, very often these titles carry a lot of baggage with …

Traditional media utilises the concept of journalists and editors (sub editors etc) to stratify the organization and delineate control. however, very often these titles carry a lot of baggage with them that may inhibit working in a "new" media environment where collation or production of experiences is more relevant.

Published in: Business, News & Politics

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Transcript

  • 1. Digital Team Structures
  • 2. What is quality
    Do the skills journalists have today help them in new media environment
    Interaction focused
    Experiential
    Rich/deep
    Rely less on writing skills and more on correlation skills
    Linking relevant sources
    Creating a conversation
    Using feedback
  • 3. Are Current Titles Relevant
    Editor, sub editor etc
    Carry a lot of baggage
    Don’t really describe the work being done
    New media is about creating multi-media experiences
    Not about writing/checking for quality
    Collating information to make the bigger story
    Enticing further interaction
    Related links, further reading ideas
    Video editing, picture selection, audio selection etc
  • 4. New Media Titles
    Producers
    Executive Producer
    Decides content direction
    Manages team including technical
    Technical Producer
    Team techie
    Responsible for experience like everyone else
    Sr Producer
    Section or content direction
    Collate content
    Jr Producer
    Spot tasks
    Rewriting
    editing

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