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Kmc Pres For Radio Days Conference
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Kmc Pres For Radio Days Conference

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this presentation was given at the radio days conference to discuss the challenges on creating an online presence for radio stations.

this presentation was given at the radio days conference to discuss the challenges on creating an online presence for radio stations.

Published in: Business, Technology, Design
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Transcript

  • 1.  
  • 2. KMC not chicken
  • 3. Removing choke…
  • 4. paper
  • 5. Photo
  • 6. MUSIC
  • 7. Daily news OR Daily Newspaper
  • 8. Radio? are we audience focused or media focused?
  • 9. What will today’s 17 year old find engaging in 5 years time?
  • 10. What will today’s 14 yr old find engaging in 8 years time?
  • 11. What will today’s 12 yr old find engaging in 10 years time?
  • 12. Trends that will impact Radio
  • 13.  
  • 14.  
  • 15. From Medium to carrier of Mediums
  • 16.  
  • 17. Number of advertisers Number of media consumed More media, more advertisers, more targeted price Can we benefit like on-line businesses More smaller transactions??
  • 18. Key Trends
    • Radio wont go away, but slower growth (or decline)
    • Smaller share of total adspend
    • % share of new media revenues will NOT match our share of radio revenues
    • No protection, only quality
  • 19. In the long term…
    • Our core products will not bring us the growth we need in their present form
  • 20. Web & mobile are not competitors to radio but part of radio 3.0
  • 21.  
  • 22.  
  • 23.  
  • 24. Its not a website/mobisite It’s a business!
  • 25. R e,ven.ue Shift or gr o w th
  • 26. 850 920 Total Value 300 mobile 600 50 affiliates 20 ad sense/ad networks 250 search 200 non OPA 350 OPA Non-Addressable Addressable
  • 27.
    • People
    • Skills
    • Content
    • Technology
    • Support
    • Sales
    • Commitment
    Do I have who I need? Are they a new media person? Design, video editing, SEO, social media Where, who, how, how often What CMS, capabilities, time horizon, mobi Who answers the queries, what if something breaks Who will sell, How, How much, radio/on-line bundling This is expensive and scary, who supports it
  • 28. New Media Design Process concept wireframe test communicate launch measure iterate
  • 29.  
  • 30.  
  • 31. Usability?
  • 32. cool tools
    • Analytics
      • Google analytics, quantcast, alexa
    • Webmaster tools
      • Google webmaster tools
    • User Behaviour
      • Crazyegg, Clicktale
    • Seo tools
      • Page-checkers, key word suggestion tools, rank checkers
      • - http://www.socialseo.com/the-top-15-free-seo-tools.html
    • Optimization tools
      • Yslow
      • www.websiteoptimization.com/services/analyze/
  • 33. Planning Required
    • Content Plan
    • Marketing Plan
      • On-air
      • Newsletter plan
      • SMS’s
      • SEO plan
      • SEM plan
  • 34. Social Media
    • Twitter
    • Facebook
    • Xing
    • Ning
    • Myspace
    • Digg
    • Delicious
    • Stumble on
    ORM is coming!
  • 35.  
  • 36. Mobile Strategy
    • Focus on WAP
    • Only 20k iPhones in SA
    • Why would they use it
    • SMS is key for now
      • 800 000 sms’s per day
      • Calendar’s
      • planning
  • 37. KMC not chicken Linked in: http:// www.linkedin.com/in/nevohadas Twitter @nevoda Blog: Nevoda.wordpress.com KMC Blog: notchicken.wordpress.com

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