Kmc Pres For Radio Days Conference

KMC not chicken

Removing choke…

Daily news OR Daily Newspaper

Radio? are we audience focused or media focused?

What will today’s 17 year old find engaging in 5 years time?

What will today’s 14 yr old find engaging in 8 years time?

What will today’s 12 yr old find engaging in 10 years time?

Trends that will impact Radio

From Medium to carrier of Mediums

Number of advertisers Number of media consumed More media, more advertisers, more targeted price Can we benefit like on-line businesses More smaller transactions??

Key Trends
Radio wont go away, but slower growth (or decline)
Smaller share of total adspend
% share of new media revenues will NOT match our share of radio revenues
No protection, only quality

In the long term…
Our core products will not bring us the growth we need in their present form

Web & mobile are not competitors to radio but part of radio 3.0

Its not a website/mobisite It’s a business!

R e,ven.ue Shift or gr o w th

850 920 Total Value 300 mobile 600 50 affiliates 20 ad sense/ad networks 250 search 200 non OPA 350 OPA Non-Addressable Addressable

People
Skills
Content
Technology
Support
Sales
Commitment
Do I have who I need? Are they a new media person? Design, video editing, SEO, social media Where, who, how, how often What CMS, capabilities, time horizon, mobi Who answers the queries, what if something breaks Who will sell, How, How much, radio/on-line bundling This is expensive and scary, who supports it

New Media Design Process concept wireframe test communicate launch measure iterate

Usability?

cool tools
Analytics
Google analytics, quantcast, alexa
Webmaster tools
Google webmaster tools
User Behaviour
Crazyegg, Clicktale
Seo tools
Page-checkers, key word suggestion tools, rank checkers
- http://www.socialseo.com/the-top-15-free-seo-tools.html
Optimization tools
Yslow
www.websiteoptimization.com/services/analyze/

Planning Required
Content Plan
Marketing Plan
On-air
Newsletter plan
SMS’s
SEO plan
SEM plan

Social Media
Twitter
Facebook
Xing
Ning
Myspace
Digg
Delicious
Stumble on
ORM is coming!

Mobile Strategy
Focus on WAP
Only 20k iPhones in SA
Why would they use it
SMS is key for now
800 000 sms’s per day
Calendar’s
planning

KMC not chicken Linked in: http:// www.linkedin.com/in/nevohadas Twitter @nevoda Blog: Nevoda.wordpress.com KMC Blog: notchicken.wordpress.com

Kmc Pres For Radio Days Conference

by nevo hadas

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 1

Statistics