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Fobi brand identity1
Fobi brand identity1
Fobi brand identity1
Fobi brand identity1
Fobi brand identity1
Fobi brand identity1
Fobi brand identity1
Fobi brand identity1
Fobi brand identity1
Fobi brand identity1
Fobi brand identity1
Fobi brand identity1
Fobi brand identity1
Fobi brand identity1
Fobi brand identity1
Fobi brand identity1
Fobi brand identity1
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Fobi brand identity1

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  • Transcript

    1. BRAND NAME
    2. AFICI NADO’S The Music Connoisseur’s Playground
    3. United States Patent and Trademark OfficeCan the Office refuse to register a mark?Yes. The Office will refuse to register matter if it does not function as a trademark. Not all words, names, symbols or devices function as trademarks. For example, matter which is merely thegeneric name of the goods on which it is used cannot be registered.Additionally, Section 2 of the Trademark Act (15 U.S.C. §1052) contains several of the most common (though not the only) grounds for refusing registration. The grounds for refusal under Section 2may be summarized as:1. the proposed mark consists of or comprises immoral, deceptive, or scandalous matter;2. the proposed mark may disparage or falsely suggest a connection with persons (living or dead), institutions, beliefs, or national symbols, or bring them into contempt or disrepute;3. the proposed mark consists of or comprises the flag or coat of arms, or other insignia of the United States, or of any State or municipality, or of any foreign nation;4. the proposed mark consists of or comprises a name, portrait or signature identifying a particular living individual, except by that individuals written consent; or the name, signature, or portrait ofa deceased President of the United States during the life of his widow, if any, except by the written consent of the widow;5. the proposed mark so resembles a mark already registered in the Patent and Trademark Office (PTO) that use of the mark on applicants goods or services are likely to cause confusion, mistake,or deception;6. the proposed mark is merely descriptive or deceptively misdescriptive of applicants goods or services;7. the proposed mark is primarily geographically descriptive or deceptively geographically misdescriptive of applicants goods or services;8. the proposed mark is primarily merely a surname; and9. matter that, as a whole, is functional.
    4. 5 Categories of Trademarks Arbitrary Descriptive Fanciful Generic Suggestive Pursuing strong brand by Jeff Van Hoosear and Jason Evans
    5. AFICI NADO’S The Music Connoisseur’s Playground HORIZONTAL BLACK BACKGROUND RED LETTERING MUSIC & SERVICE IMAGE
    6. A wordmark, also sometimes word mark, subset of the term logotype, is a standardizedgraphic representation of the name of a company, institution, or product name used forpurposes of identification and branding. A wordmark is usually a distinct text-only typographictreatment. The organization name is incorporated as a simple graphic treatment to create aclear, visually memorable identity. The representation of the word becomes a visual symbol ofthe organization or product.
    7. AFICI NADO’S The Music Connoisseur’s PlaygroundExceptional service is our unique value positioning– AFICIONADOs operates under the belief that a VIP is a person who is accorded specialprivileges. AFICIONADO offers over the top customer service in a “feel-good” environment. In Susan Freidmann’s book, Meeting & Event Planningfor Dummies she says commandment #4 is to “Make customers feel important and appreciated. Treat them as individuals.”
    8. je ne sais quoi -- An intangible quality that makes something distinctive or attractive.
    9. AFICI NADO’S The Music Connoisseur’s Playground
    10. CORPORATE CULTUREIn six words, corporate culture is "How we do things around here."
    11. TEAMWORK Team work makes the dream work! In order to reach and maintain a unique level of quality, AFICIONADO will provide attentive and friendly service with a high ratio of service personnel to customers and also invest in the training and supervision of its employees. Employes will be cross trained in 3 areas so as to provide superior responsiviness and flexibility. AFICIONADOs’ customer service will distinguish the venue from the competition. 3. Server Training: In order to place emphasis on exceptional service, our main tactics are monthly service training, employee recognition and higher service employee to customer ratios. To achieve higher service employee to customer ratios, we include separate beverage servers and bussing personnel as well as maintaining comfortable tables count for the wait staff. Cross selling training and upgrade premium program training. Service employees would be trained in a cross-selling procedure.
    12. TEAMWORK Team work makes the dream work! In order to reach and maintain a unique level of quality, AFICIONADO will provide attentive and friendly service with a high ratio of service personnel to customers and also invest in the training and supervision of its employees. Employes will be cross trained in 3 areas so as to provide superior responsiviness and flexibility. AFICIONADOs’ customer service will distinguish the venue from the competition. 3. Server Training: In order to place emphasis on exceptional service, our main tactics are monthly service training, employee recognition and higher service employee to customer ratios. To achieve higher service employee to customer ratios, we include separate beverage servers and bussing personnel as well as maintaining comfortable tables count for the wait staff. Cross selling training and upgrade premium program training. Service employees would be trained in a cross-selling procedure.
    13. MISSION STATEMENT
    14. The mission of Aficionado’s is to provide qualityentertainment in an luxurious intimate setting that exemplifies high quality and exceptional service.
    15. AFICI NADO’S The Music Connoisseur’s Playground

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