[Digital marketing];[social media]

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[Digital marketing];[social media]

  1. 1. Social Media + Social Marketing For You and Your Organization Marc Ross @ 2ndSix
  2. 2. <ul><li>Presentation </li></ul><ul><li>Social media. </li></ul><ul><li>What? Why? Me? </li></ul><ul><li>2. Landscape. Market. Trends. </li></ul><ul><li>3. Action Steps. </li></ul><ul><li>4. Ideas + Tools = TCB </li></ul><ul><li>5. Cheap Door Prize. </li></ul>
  3. 3. Why? What? Me?
  4. 4. Result Content
  5. 5. Conversation
  6. 6. Career
  7. 7. Community
  8. 8. Customers
  9. 9. Culture
  10. 10. Chaotic
  11. 11. Connections
  12. 12. Confrontation
  13. 13. Clutter
  14. 14. Commerce
  15. 15. Champion
  16. 16. Numbers
  17. 17. US Internet Users ‘ 09 = 220m US Social Network Users on Once a Month ‘ 08 = 79m ‘ 09 = 88m ‘ 13 = 115m
  18. 18. Online Use Next 5 Years Teens = 21% increase
  19. 19. Online Use Next 5 Years Adults = 50% increase
  20. 20. Online Use Next 5 Years Ages 3-11 = 61% increase
  21. 21. MySpace US = 76m Intl = 54m Total = 130m
  22. 22. Facebook US = 52.5m Intl = 122.5m Total = 175m
  23. 23. LinkedIn Total = 35m
  24. 24. Bebo Total = 36m
  25. 25. BlackPlanet Total = 10m
  26. 26. Twitter Total = 7m
  27. 31. Result
  28. 35. Action
  29. 36. Offline Drives Online = Online Drives Offline
  30. 37. Participation Engagement
  31. 38. Integration Addition Accumulation
  32. 39. Communicate Communicate Communicate Reinforce the Message
  33. 40. Maximize Content Event Audience Opportunity
  34. 41. Learn Search Hear Discover Understand Fail
  35. 42. Ideas
  36. 43. Content
  37. 44. Conversation
  38. 45. Customers
  39. 46. Commerce Career
  40. 47. Cool?
  41. 48. Ideas
  42. 49. Marc A. Ross Principal 2ndSix [email_address] Blog @ Advocacy 2.0 advocacytwopointzero.blogspot.com Twitter @marcaross

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