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  • 1. DIENANH.NET
  • 2. DIENANH.NET VISION - MISSION A trustworthy Attracting every website about A largest movie fans: movies and movies viewer, press, thing-related-to- community actor & actress, films director, writer…
  • 3. DIENANH.NET COMMUNITY Members 300,000 301,489 members 250,000 20,74 pages/visit 3,997,256 posts 200,000 150,000 280,964 218,225 100,000 133,307 28,501,473 1,374,310 50,000 pageviews/month visitors/month - 2007 2008 2009
  • 4. DIENANH.NET G O O G L E A N A LY T I C S
  • 5. ACTIVITIES THE STRENGTH OF COMMUNITY
  • 6. DIENANH.NET D.M.A  Objective: A movie award to honor the favorite actors, actresses, movies and tv- series voted by members of dienanh.net and becoming the favorite movie award of online community.  Time: The largest yearly event since 2007.  Achievement: Over 2.000.000 views, 5.000 online voters and 200 – 250 participants every year.
  • 7. DIENANH.NET BIRTHDAY PARTY  Objective: A yearly party to celebrate dienanh.net‟s birthday to link members together and to plan new strategy for dienanh.net  Duration: Every October  Achievement: Over 3.000 online viewers and 150 – 200 participants
  • 8. DIENANH.NET CONTESTS | EVENTS Attract:  5 – 10 contests / events per month on dienanh.net, organized by moderators, super moderators.  10 – 20 members with small boxes, 30 – 50 members with big sessions  10 – 15 topics, 200 – 600 posts per contest / event will small boxes, 40 – 50 topics, 1.200 – 2.500 posts with big sessions
  • 9. THE PRESS WHAT HAVE THEY BEEN TALKED ABOUT DIENANH.NET?
  • 10. THE PRESS TUOI TRE
  • 11. THE PRESS TUOI TRE
  • 12. THE PRESS NGUOI LAO DONG
  • 13. THE PRESS NGUOI LAO DONG
  • 14. THE PRESS OTHERS
  • 15. CLIENTS
  • 16. CLIENT: NOKIA BRAND: NOKIA EXPRESS MUSIC
  • 17. NOKIA PLAYLIST’S OVERVIEW • Objective: Launching Nokia Express music with special function: Playlist • Duration: 4 months • Time: June – September „09 • Activity: Build a Nokia Playlist online contest to brand awareness and creating playlist tutorial • Run on YeuAmNhac.com , supported by DienAnh.Net
  • 18. NOKIA PLAYLIST’S KEY ACHIEVEMENTS Pageview Created Playlists New Members
  • 19. NOKIA PLAYLIST’S KEY ACHIEVEMENTS Achievement KPI % Pageviews 21.748.241 1.000.000 2.174,8% Unique visits 2.188.222 793.000 275,9% New members 25.948 20.000 129,7% Playlists 3.774 3.000 125,8%
  • 20. NOKIA PLAYLIST’S ADD-ON Celebrities‟ playlist is • One of the most favorite functions of Nokia Playlist • Second place after playlist sharing function
  • 21. CLIENT: MEGASTAR D.O.A 2008
  • 22. MEGASTAR D.O.A’S OVERVIEW  Objective: Promote Megastar‟s movies and brand awareness  Duration: 3 months  Time: June – August „08  Activity: Build an online game about movie to members coming to Megastar Cinema
  • 23. MEGASTAR D.O.A’S KEY ACHIEVEMENTS Achievement KPI % Topics 44 30 146,6% Posts 806 500 161,2% Views 179.738 150.000 119,8%
  • 24. CLIENT: MEGA VNN BRAND: MEGAPLUS
  • 25. MEGAPLUS MEGAVNN’S OVERVIEW  Objective: Promote Megafun product via 2 gameshows:  “Truy tim mat ma VNN” (Hunting for VNN secret code)  “Tim hieu the gioi dien anh” (Learning about movie world)  Duration: 2 months  Time: November - December „09
  • 26. MEGAPLUS MEGAVNN’S KEY ACHIEVEMENTS Achievement KPI % Topics 90 45 200% Posts 973 700 139% Views 197.315 180.000 109,6%
  • 27. THANK YOU

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