Integrating social media means Using technology to enable conversations . How do you get your brands to be part of the ongoing conversations of the planet or your market?
Components of a social media marketing framework. (Chris Brogan) Listening Station Homebase Embassies Outposts Passports Seeders Tools that are used to monitor conversations appropriate to your objective. Corporate Brand Personal Product Website or microsite (for campaigns) Social sites selected to build community on (balanced between userbase, growth and functions) Profiles and feeds that carry/amplify information from your embassies or homebase. Profiles that is tactically used to build relationship with consumers of that community. Profiles that is tactically used as sentiment neutralization agents as well as outposts to amplify message. Brandtology Radian6 Scoutlabs Your WWW facebook Twitter Youtube Zing Me Paid bloggers PR outreach Digg Webtretho Lamchame Tamtay Seeder Famous bloggers
Integrating social media means to integrate social components into existing marketing communication.
Advertise your social presence Let users know you have a social presence in all marketing materials. 1