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[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
[Book];[The world is flat]
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[Book];[The world is flat]

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  1. The World Is Flat Isriya Paireepairit markpeak@gmail.comAttribution-NonCommercial 3.0 Unported
  2. Thomas L. Friedman
  3. Globalization• Globalization 1.0• Globalization 2.0• Globalization 3.0
  4. Globalization 1.0• Start: 1492 (Columbus Discovered America)• End:1800• Player: Country
  5. Globalization 2.0• Start: 1800• Interrupted by • World War I (1914-1918) • Great Depression (1929) • World War II (1940-1945)• End: 2000
  6. Globalization 2.0 First Half• Falling of Transportation Cost • Steam Engine • Rail Road
  7. Globalization 2.0 Second Half• Falling of Telecommunication Cost • Telegraph • Telephone • PC • Fiber Optics • WWW
  8. Globalization 2.0 Player: Multinational Company
  9. Country vs Company 1 Thailand $47,679 M (government total revenue) 2 Microsoft $44,300 M (revenue)1 FY 2007 (Estimate) Source: Bereau of the Budget2 FY 2006 Source: Wikipedia
  10. Globalization 3.0• Start: 2000• Player: Individual
  11. Globalization• 1.0 - Country• 2.0 - Company• 3.0 - Individual
  12. 10 Forces ThatFlattened The World
  13. Flattener #1 Fall of Berlin Wall
  14. Flattener #1• 1989• No more Communism• Democracy• Free Market• Toward to Single, Global Market
  15. Flattener #2 Netscape Navigator
  16. Flattener #2• 1995 • PC • Internet • WWW• Communication
  17. Flattener #3Workflow Software
  18. Flattener #3• Working together • Different Hardware • Different Location• Web technology• Effect from Flattener #2 Netscape
  19. Flattener #3AJAX SOAP XMLHTML HTTP TCP/IP
  20. y ud St seCa Lotus
  21. Flattener #3Cause more 6 Flatteners• #4 Uploading• #5 Outsourcing• #6 Offshoring• #7 Supply-chaining• #8 Insourcing• #9 In-forming
  22. Flattener #4 Uploading
  23. Flattener #4• Power of Community (Connected Individuals)• Community-developed • Softwares - Open Source • Answers • News & Commentary - Blogging • Content - Wikipedia
  24. Ca es Flattener #4 St ud y• Community-developed Answer• Goldcorp Inc.
  25. Flattener #5 Y2K
  26. Flattener #5Outsourcing Y2K
  27. Outsourcing• Split • Service • Manufacturing• and perform elsewhere, where • Most efficient • Cost-effective
  28. Y2K• Outsource Accelerator• India Flattener #2 Netscape (Communication) Flattener #3 Workflow (Software)
  29. Flattener #6Offshoring
  30. Flattener #6 Offshoring• Split • Service • Manufacturing• and perform elsewhere, where • Most efficient • Cost-effective
  31. Flattener #6 Offshoring• China Flattener #7 Supply-Chaining (Transport)
  32. Flattener #7Supply-Chaining
  33. #7 Supply-Chaining
  34. #7 Supply-ChainingManuf. CustomerManuf. Walmart CustomerManuf. Customer
  35. #7 Supply-ChainingSales Distribution ShippingFlattener #2 Netscape (Communication)Flattener #3 Workflow (Software)Flattener #6 Offshoring (Manufacturer)
  36. Flattener #8 Insourcing
  37. #8 Insourcing• Reverse of Outsourcing• UPS & Toshiba
  38. Ca esInsourcing St ud y
  39. Ca esInsourcing St ud y
  40. Flattener #9In-forming
  41. #9 Informing• Information Finding• Search Engine
  42. Flattener #10The Steroids
  43. The Steroids Processing Storage• Computing• Instant Messaging, P2P Data Transfer• VoIP Communication• Videoconference• Computer Graphics Virtual Reality
  44. The Steroids• Computing• Instant Messaging, P2P• VoIP Wireless• Videoconference• Computer Graphics
  45. Triple Convergence
  46. Convergence#1Converged Flatteners
  47. Convergence #1• Before 2000 - Semi-Independent• After 2000 - Converged with another • As Complementary Goods • E.g. Paper/Pencil
  48. Convergence#2New Business Platform
  49. #10 Steroids Accelerator Business Process #7 Supply#6 Informing Chaining#4 Uploading #5 Outsourcing #6 Offshoring #8 Insourcing Infrastructure #2 Netscape #3 Workflow #1 Politics Berlin Wall Geographic Economics
  50. Convergence#3Emerging Regions
  51. BRIC
  52. BRIC Population GDPCountry (million) (trillion $)Brazil 188 1.6Russia 142 1.7India 1126 4.0China 1317 10.0Total 2773 17.3
  53. Developed Countries Population GDPCountry (million) (trillion $) USA 301 13.04 EU 494 13.8 Japan 128 4.2 Total 923 31
  54. Compare! Population GDP GDP per capita Country (million) (trillion $) ($) BRIC 2773 17.3 6,238Developed 923 31 33,586Thailand 62 0.58 9,100
  55. Companies and the Flat World
  56. Rule #1Core Competency
  57. Ca s eGreer & Associates St ud y Competitor Emerging B Compet Greer A Emerging
  58. Ca es Greer & Associates St ud y Expert Think Produce JobsOld WayNew Way Expert Produce Jobs Think Produce
  59. Rule #2Small Act Big
  60. Ca es Aramex St ud y 1990 Airborne OtherFedEx DHL Aramex Middle East
  61. Ca es Aramex St ud y 2003 Airborne OtherFedEx DHL Aramex Middle East
  62. Ca es Aramex St ud y 2004 Airborne OtherFedEx DHL Aramex Middle East Global Distribution Alliance

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