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[Book];[The world is flat]

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  • 1. The World Is Flat Isriya Paireepairit markpeak@gmail.comAttribution-NonCommercial 3.0 Unported
  • 2. Thomas L. Friedman
  • 3. Globalization• Globalization 1.0• Globalization 2.0• Globalization 3.0
  • 4. Globalization 1.0• Start: 1492 (Columbus Discovered America)• End:1800• Player: Country
  • 5. Globalization 2.0• Start: 1800• Interrupted by • World War I (1914-1918) • Great Depression (1929) • World War II (1940-1945)• End: 2000
  • 6. Globalization 2.0 First Half• Falling of Transportation Cost • Steam Engine • Rail Road
  • 7. Globalization 2.0 Second Half• Falling of Telecommunication Cost • Telegraph • Telephone • PC • Fiber Optics • WWW
  • 8. Globalization 2.0 Player: Multinational Company
  • 9. Country vs Company 1 Thailand $47,679 M (government total revenue) 2 Microsoft $44,300 M (revenue)1 FY 2007 (Estimate) Source: Bereau of the Budget2 FY 2006 Source: Wikipedia
  • 10. Globalization 3.0• Start: 2000• Player: Individual
  • 11. Globalization• 1.0 - Country• 2.0 - Company• 3.0 - Individual
  • 12. 10 Forces ThatFlattened The World
  • 13. Flattener #1 Fall of Berlin Wall
  • 14. Flattener #1• 1989• No more Communism• Democracy• Free Market• Toward to Single, Global Market
  • 15. Flattener #2 Netscape Navigator
  • 16. Flattener #2• 1995 • PC • Internet • WWW• Communication
  • 17. Flattener #3Workflow Software
  • 18. Flattener #3• Working together • Different Hardware • Different Location• Web technology• Effect from Flattener #2 Netscape
  • 19. Flattener #3AJAX SOAP XMLHTML HTTP TCP/IP
  • 20. y ud St seCa Lotus
  • 21. Flattener #3Cause more 6 Flatteners• #4 Uploading• #5 Outsourcing• #6 Offshoring• #7 Supply-chaining• #8 Insourcing• #9 In-forming
  • 22. Flattener #4 Uploading
  • 23. Flattener #4• Power of Community (Connected Individuals)• Community-developed • Softwares - Open Source • Answers • News & Commentary - Blogging • Content - Wikipedia
  • 24. Ca es Flattener #4 St ud y• Community-developed Answer• Goldcorp Inc.
  • 25. Flattener #5 Y2K
  • 26. Flattener #5Outsourcing Y2K
  • 27. Outsourcing• Split • Service • Manufacturing• and perform elsewhere, where • Most efficient • Cost-effective
  • 28. Y2K• Outsource Accelerator• India Flattener #2 Netscape (Communication) Flattener #3 Workflow (Software)
  • 29. Flattener #6Offshoring
  • 30. Flattener #6 Offshoring• Split • Service • Manufacturing• and perform elsewhere, where • Most efficient • Cost-effective
  • 31. Flattener #6 Offshoring• China Flattener #7 Supply-Chaining (Transport)
  • 32. Flattener #7Supply-Chaining
  • 33. #7 Supply-Chaining
  • 34. #7 Supply-ChainingManuf. CustomerManuf. Walmart CustomerManuf. Customer
  • 35. #7 Supply-ChainingSales Distribution ShippingFlattener #2 Netscape (Communication)Flattener #3 Workflow (Software)Flattener #6 Offshoring (Manufacturer)
  • 36. Flattener #8 Insourcing
  • 37. #8 Insourcing• Reverse of Outsourcing• UPS & Toshiba
  • 38. Ca esInsourcing St ud y
  • 39. Ca esInsourcing St ud y
  • 40. Flattener #9In-forming
  • 41. #9 Informing• Information Finding• Search Engine
  • 42. Flattener #10The Steroids
  • 43. The Steroids Processing Storage• Computing• Instant Messaging, P2P Data Transfer• VoIP Communication• Videoconference• Computer Graphics Virtual Reality
  • 44. The Steroids• Computing• Instant Messaging, P2P• VoIP Wireless• Videoconference• Computer Graphics
  • 45. Triple Convergence
  • 46. Convergence#1Converged Flatteners
  • 47. Convergence #1• Before 2000 - Semi-Independent• After 2000 - Converged with another • As Complementary Goods • E.g. Paper/Pencil
  • 48. Convergence#2New Business Platform
  • 49. #10 Steroids Accelerator Business Process #7 Supply#6 Informing Chaining#4 Uploading #5 Outsourcing #6 Offshoring #8 Insourcing Infrastructure #2 Netscape #3 Workflow #1 Politics Berlin Wall Geographic Economics
  • 50. Convergence#3Emerging Regions
  • 51. BRIC
  • 52. BRIC Population GDPCountry (million) (trillion $)Brazil 188 1.6Russia 142 1.7India 1126 4.0China 1317 10.0Total 2773 17.3
  • 53. Developed Countries Population GDPCountry (million) (trillion $) USA 301 13.04 EU 494 13.8 Japan 128 4.2 Total 923 31
  • 54. Compare! Population GDP GDP per capita Country (million) (trillion $) ($) BRIC 2773 17.3 6,238Developed 923 31 33,586Thailand 62 0.58 9,100
  • 55. Companies and the Flat World
  • 56. Rule #1Core Competency
  • 57. Ca s eGreer & Associates St ud y Competitor Emerging B Compet Greer A Emerging
  • 58. Ca es Greer & Associates St ud y Expert Think Produce JobsOld WayNew Way Expert Produce Jobs Think Produce
  • 59. Rule #2Small Act Big
  • 60. Ca es Aramex St ud y 1990 Airborne OtherFedEx DHL Aramex Middle East
  • 61. Ca es Aramex St ud y 2003 Airborne OtherFedEx DHL Aramex Middle East
  • 62. Ca es Aramex St ud y 2004 Airborne OtherFedEx DHL Aramex Middle East Global Distribution Alliance