The next 20 min:• What’s an internal linking structure?• Why is it important to optimize?• Most important strategies• Take aways
What you’ll learn:• Why website structures are important for link building• Why the wikipedia works so well• How to improve your breadcrumbs for link building
Why are links important?• They give you a ‘vote’ for your website.• They tell something about the page it points to• Therefore search engines use them to value pages on your site and determine ranking
What is internal link building• Website structure• In text links• Breadcrumbs• PageRank Flow (and PageRank sculpting...)• tags and more...
Why?Your linklove should ﬂow to the pages whichare most important for your money ﬂow!
Information Architecture• First for users• Keep the search engines in mind for accessibility and spiderability
Breadcrumbs• Home > books > horror > Stephen King• But think about this:• Bookstore > Horror books > Stephen King
Where are you?• And how do you know?• It’s an extra relevant link to each page, based on importance• It increases the spiderability for your website
WordPress Users?• SEO Smart links http://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links• Internal Link Building http://seoroi.com/specialty-services/new-seo-plugin-for-wordpress-internal- link-building/