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Joe Nguyen's comScore WAN-IFRA Presentation

by Senior Vice President at comScore, Inc. on Nov 27, 2012

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Joe Nguyen's Presentation at WAN IFRA's Digital Marketing Asia conference in Kuala Lumpur. 2 Trends for Publishers: Viewability content and advertising and mult-platform consumption.

Joe Nguyen's Presentation at WAN IFRA's Digital Marketing Asia conference in Kuala Lumpur. 2 Trends for Publishers: Viewability content and advertising and mult-platform consumption.

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  • nguyenht Joe Nguyen, Senior Vice President at comScore, Inc. Viewability will be be spearheaded by advertisers to try to understand advertising and branding effectiveness. Publishers will follow when the money demands it. Some markets will adopt slower than others. 1 year ago
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  • adsternb MCreate at MCreate What about some of the SEA sites that have upwards of 20 ads a page? How to convince the publishers that are raking in the ad dollars because the country culture has accepted and adopted clutter as the norm? Some examples: http://dantri.com.vn/, http://vnexpress.net/) 1 year ago
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Joe Nguyen's comScore WAN-IFRA Presentation Joe Nguyen's comScore WAN-IFRA Presentation Presentation Transcript