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comScore Golf Awards @ iMedia agency summit phuket 2012

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comScore Golf Awards at the iMedia Agency Summit Phuket 2012. The theme this year is Superheroes & Supervillains. Supported by Asian Tour, Media Partner - Click2View and Offical Ball - Volvik!

comScore Golf Awards at the iMedia Agency Summit Phuket 2012. The theme this year is Superheroes & Supervillains. Supported by Asian Tour, Media Partner - Click2View and Offical Ball - Volvik!


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  • 1. © comScore, Inc. Proprietary and Confidential. 1
  • 2. WHAT YOU NEED TO KNOW ABOUT:•Co-Creation•Strategies NOT Channels•Conversations•360•RetargetingBINGO!! © comScore, Inc. Proprietary and Confidential. 2
  • 3. comScore Golf Awards:iMedia Agency Summit – August‘12 29 August 2012
  • 4. comScore iMedia Summit Golf SUPPORTED, BUT NOT OFFICIAL MEDIA PARTNER: (YET) SANCTIONED BY: OFFICIAL BALLS: © comScore, Inc. Proprietary and Confidential. 4
  • 5. Auditor’s Statement The following figures were Audited by the Partners at comScore Distilleries in association with some tall dude at Asian Tours. The Company(s) stands by these figures as accurate and ‘As Is’ and ‘afaik’ All scores were reviewed out to two decimal points for exacting standards Any issues, complaints or issues, email to bad-golfers-email- list@comscore.com Auditors final note: “The Auditors express concern that ‘Golf’ as was played yesterday is questionable as a ‘growing concern’. The PGA and AsianTour have been apprised of these figures and opinion. As an editorial note, based on these figures, you should all keep planning media and selling ads.” © comScore, Inc. Proprietary and Confidential. 5
  • 6. GOOD AFTERNOON, GOLFERS! © comScore, Inc. Proprietary and Confidential. 6
  • 7. Our Commitment to the Environment NO VIRGINS, CHICKENS, SNAKES OR FROGS WERE SACRIFICED TO APPEASE THE RAIN GOD(S). © comScore, Inc. Proprietary and Confidential. 7
  • 8. Awards with Traditional Measures – 2009-2010 Prizes for: – Frequency – Highest Number of Shots on Par 5 – Duration – Highest Score – Composition – Best Dressed Golfer – Uvs – Underwater Visibility – GRPs – Grass Ripping Points – Targeting & Re-targetting – Closest to the Pin – Reach – Longest Drive – LSD – Lowest Scoring Drunk © comScore, Inc. Proprietary and Confidential. 8
  • 9. Social Media Themed Awards – 2011 > 2012 Prizes for: – WTF – “What the FORE!!” – AFAIK – “As Far As I Kick” – FWIW – “Find Water In Water” – SOB – “Shots on Bunker” – IMHO – “I’m a Human Oscillator” – STFU – “Shot Too Far, Uncle” – WTMI – “Way Too Much Imbibition” – LMAO – “Launch My A-bomb Off” – LOL – “Lie Out Loud” © comScore, Inc. Proprietary and Confidential. 9
  • 10. Superheroes & Super Villains Awards Aquaman  Wolverine Popeye  Hancock Green Arrow  Superman The Joker  Wonder Woman The Riddler  “Special Agency Award” © comScore, Inc. Proprietary and Confidential. 10
  • 11. The Aquaman AwardMost balls lost in water Tim Chatsfield © comScore, Inc. Proprietary and Confidential. 11
  • 12. The Wolverine AwardMost Numberof SlicedDrives Paul Beckley © comScore, Inc. Proprietary and Confidential. 12
  • 13. The Joker AwardMost number of “Fore!” calls Robert Woolfrey © comScore, Inc. Proprietary and Confidential. 13
  • 14. The Hancock AwardMost beers consumed! Melvin Lim © comScore, Inc. Proprietary and Confidential. 14
  • 15. The Riddler AwardHighest Score. Matt Harty © comScore, Inc. Proprietary and Confidential. 15
  • 16. The Hawkeye AwardNearest to the Pin Nick Licence © comScore, Inc. Proprietary and Confidential. 16
  • 17. The Popeye AwardLongest Drive James Hawkins © comScore, Inc. Proprietary and Confidential. 17
  • 18. The Green Arrow AwardNearest to the LineBarry Adams © comScore, Inc. Proprietary and Confidential. 18
  • 19. The Superman AwardLowest Score Men(Stableford) Melvin Lim © comScore, Inc. Proprietary and Confidential. 19
  • 20. The Wonder Woman AwardLowest Score Women(Stableford)Anne Leboutillier © comScore, Inc. Proprietary and Confidential. 20
  • 21. The Dark Knight Award – Lowest Gross Score Agency Playa Powered By © comScore, Inc. Proprietary and Confidential. 21
  • 22. Lowest Scoring Agency 4 VIP Passes To see Asian Tour Stars along with Lee Westwood, Sergio Garcia, Ryo Ishikawa and Hunter Mahan James Hawkins December 4-6, 2012 Powered By © comScore, Inc. Proprietary and Confidential. 22
  • 23. © comScore, Inc. Proprietary and Confidential. 23