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riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
riverorchid digital credentials
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riverorchid digital credentials

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riverorchid digital teamwhich belongs to riverorchid group, is a hub digital of indochina. This specialist team is offering creative digital, strategy, communication plan, web development, production, …

riverorchid digital teamwhich belongs to riverorchid group, is a hub digital of indochina. This specialist team is offering creative digital, strategy, communication plan, web development, production, execution and evaluation across Indochina.

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  • 1. INTRODUCING living indochinaMonday, October 22, 2012
  • 2. Riverorchid is Indochinaʼs leading integrated communications network. The work we do covers ten disciplines: design, advertising, activation, media, research, training, PR, premiums, production and digital. With offices in Cambodia, Laos, Myanmar, Thailand and Vietnam, we operate across five countries, but we work as one agency. When a client walks into even our smallest office they have access to the skills of over 200 people across the entire network.  Our digital hub in Ho Chi Minh City has a team of specialists offering digital strategy, creative, production, execution and evaluation across Indochina living indochinaMonday, October 22, 2012
  • 3. At riverorchid  digital, we  combine  strategy,  technology   and  design  to  deliver  exceptional   brand  experiences. The digital age requires new solutions for business, brand and marketing challenges. We are an ideas agency for the digital age, providing solutions which connect brands with a modern audience through conversations taking place in interactive branded worlds. living indochinaMonday, October 22, 2012
  • 4. BLOGS  ON  THE INTERNET 170 55 pages  of content million billion 1.2 Mobile  broadband   subscriptions Websites 555 billion million 300 new  websites   added  in  2011 facebook   million accounts 800 million 48 hours of  video  uploaded  to     youtube     twitter   accounts 255 every  minute million WE UNDERSTAND THAT IT CAN BE DIFFICULT DEALING WITH NEW Your  brand   TECHNOLOGY AND THE DIGITAL in  the  digital   UNIVERSE CAN SOMETIMES SEEM OVERWHELMING. universe living indochinaMonday, October 22, 2012
  • 5. WE PROVIDE SOLUTIONS WHICH CONNECT BRANDS WITH A MODERN AUDIENCE THROUGH CONVERSATIONS TAKING PLACE IN INTERACTIVE BRANDED WORLDS. YOUR BRAND living indochinaMonday, October 22, 2012
  • 6. MOBILE WEBSITE YOUR BRAND SOCIAL SEARCH DISPLAY WE PUT YOUR BRAND AT THE CENTER OF THE DIGITAL UNIVERSE living indochinaMonday, October 22, 2012
  • 7. Our Services Strategy & Planning Web Development The riverorchid mojo ‘living, knowing, loving indochina’ is at We have an in-house development team with the ability to the core of everything we do. We are passionate about build websites, micro-sites, banners and apps. This means indochina, its people, their cultures, behaviours and we can deliver the best possible solutions on time and on attitudes. budget and take responsibly for the success of our work. Strategy is what is what makes us different from design and development agencies. We are a digital communications agency with a distinctively Indochinese voice, uniquely able to build meaningful conversations with your audience. Interactive Design Web Analytics Design should do more than just grab attention; it should The beauty of digital is in its transparency. All of our create an immersive, interactive world for your audience to campaigns have targets which are reflected in customised inhabit. performance reports throughout the campaign, so you will always know every detail of how your campaign is Our designers create intuitive, engaging interfaces that performing. audiences want to experience, play with, and return to. living indochinaMonday, October 22, 2012
  • 8. Our Services Search Content We create every project to the latest search engine best In the digital world content is king and the work doesnt practice standards to ensure your website is fully compatible stop when the campaign is live. We focus on ongoing with all major search engines. development and management of engaging content to ensure your audience has reason to visit, return, and tell If you are interested in improving the ranking of your current their friends. site we can advise you on keyword analysis, pay per click advertising, online marketing strategies and more. Social Media Consultation Social media is where your brand can make friends and It can be difficult dealing with technology you know little actually have a conversation with your audience. Each social about. If you are planning a digital project or want channel has a different personality. We can make you popular advice on how to make your current project work more by tailoring a plan to ensure you’re doing and saying the right effectively, then our team of experts can help to design things, in the right place, at the right time. a solution to meet your business needs. living indochinaMonday, October 22, 2012
  • 9. approach The  beauty  of  digital  is  its   We  look  in  depth  at  your  brands   transparency.  We  provide  campaign   current  digital  activity  and  your   analysis  showing  you  exactly  how   target  demographics  digital  behavior   your  campaign  has  performed YOUR to  tailor  your  communications  plan BRAND DIGITAL REPORTING STRATEGY Digital  marketing  doesn’t  stop   Our  in  house  creative  team  focus   when  the  campaign  is  live.   on  quality  modern  design  of  an   We  consider  ongoing  content   international  standard management  and  social  interaction MANAGEMENT OUR  APPROACH CREATIVE In  the  digital  world  content   We  have  in  house  development   is  king.  We  focus  on  ongoing   CONTENT capabilities  and  the  ability  to  build   PRODUCTION development  of  engaging  content websites,  microsites  banners  and   MEDIA mobie  apps PLANNING We  consider  media  planning   We can tailor as  part  of  the  creative  process   a complete digital when  providing  an  intergrated   communications digital  strategy. strategy for your brand living indochinaMonday, October 22, 2012
  • 10. Strategy Website Social Channels SEO Apps Branded Email Content Marketing Mobile & Tablet Website Paid Word of Search Video mouth Ads Digital PR Viral Social conversation Facebook Display spread Ads Banners Twitter Sponsorship Social Sharing discussion Mobile Display Banner living indochinaMonday, October 22, 2012
  • 11. SOME EXAMPLES of our work living indochinaMonday, October 22, 2012
  • 12. SAIGONCYCLES WEBSITE + FACEBOOK www.xedapcaocap.comMonday, October 22, 2012
  • 13. LIVE EVERY MOMENT WEBSITE + FACEBOOK http://www.live-everymoment.com/Monday, October 22, 2012
  • 14. RIVERORCHID WEBSITE www.riverorchid.comMonday, October 22, 2012
  • 15. TERRAVIN WINES HOLDING PAGE www.terravin.co.nzMonday, October 22, 2012
  • 16. SAMSUNG GALAXY Y MICROSITE + 2 GAMES http://www.samsung.com/vn/galaxyy/ antplus/Monday, October 22, 2012
  • 17. CLUB EQUAL THAILAND FACEBOOK APP https://www.facebook.com/ClubEqualThailand/ app_263009840485987Monday, October 22, 2012
  • 18. Strategy & Planning, Interactive Design, Web Development, Web Analytics, live-everymoment.com  Case  Study Search, Social Media and Content. About GED Great Eastern Drug (GED) is recognized as one of the pioneering healthcare companies in Thailand. GED markets Decolgen Cold Tablet, one of the leading products in the Cough-Cold segment in Thailand. Overall monthly visitors The Situation The Challenge GED wanted to increase awareness of the With the long term goal of developing an Decolgen brand through lifestyle association by audience generated online community GED creating an engaged online community. They needed to first establish a solid a audience had invested in a healthy living website base. They set a target to generate 16,000 sponsored by the Decolgen brand. However, unique visits over 6 months. they did not have an effective strategy to drive traffic to the site and increase visitor engagement so activity on the site was very low. living indochinaMonday, October 22, 2012
  • 19. The Idea • riverorchid digital proposed a re-designed website which focused on more engaging content supported by a media strategy to drive traffic to the site. • We redesigned the website layout to be more user friendly and designed Facebook and Youtube pages. • We designed a digital media strategy including SEO, SEM, and Facebook advertising. • We designed a content strategy with regular updates of relevant content like healthy lifestyle tips, celebrity interviews, and career horoscopes. living indochinaMonday, October 22, 2012
  • 20. Campaign result Over six months we generated 58,075 unique visits, exceeding KPI targets by 263%. This has successfully generated awareness and established a solid base audience for the brand. riverorchid digital is now developing the engagement phase of the project, a re-designed community site focused on audience generated content. !)$%%%!! !)&$%%%!! !)#$%%%!! !)%$%%%!! !($%%%!! !$%%%!! !&$%%%!! !#$%%%!! !"!!!! *+,! -./! 01/! -.2! 345! 346! living indochinaMonday, October 22, 2012
  • 21. Monday, October 22, 2012
  • 22. Shea O’Neill Regan Vause Digital  Group  Head Digital  Creative  Director New  Zealander  -­  Based  in  Indochina   New  Zealander  -­  Based  in  Vietnam   Director,  producer,  curator,  creative,  project  manager,  artist,   Best  described  as  a  creative  jack-­of-­all-­trades,  it  is  Regan’s  eye  for   entrepreneur.  Whatever  it  takes.  Shea  is  all  about  creative  ideas,   detail  that  has  earned  him  a  solid  reputation  for  quality  work  in  all   dreaming  them,  discovering  them,  and  making  them  happen.   aspects  of  his  creative  career. Shea  has  over  seven  years  experience  in  digital  advertising  and   Regan  has  over  seven  years  experience  in  Web  Design,  Multimedia,   business  management.    Including  2  years  as  Operations  Manager  for   Graphic  Design,  Print  Production  and  Photography.  Including  3  years   the  Vivaki  ANZ  Search  Hub.   as  Art  Director  for  Tango  communications.   living indochinaMonday, October 22, 2012
  • 23. Clients living indochinaMonday, October 22, 2012
  • 24. THANK YOU Copyright © 2012 riverorchid Vietnam co. ltd. living indochinaMonday, October 22, 2012

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