ANIS2012 workshop2 Howard Chan_JoonSang Baek
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ANIS2012 workshop2 Howard Chan_JoonSang Baek

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ANIS2012 workshop2 Howard Chan_JoonSang Baek ANIS2012 workshop2 Howard Chan_JoonSang Baek Presentation Transcript

  • Design for social innovation Howard Chan, Joon Sang Baek ANIS 2012. June 13th – 15th, Seoul
  • Teamwork 1 (10 min)Please share with others your own experience of using design in yourproject. What purpose does design serve for social innovations?
  • Three aspects of design for social innovation:Design as a professional discipline- Visualization & promotion of social innovation- Design of social innovation productDesign as a tool of thinking- Application of design process on planning /implementing social innovation projectsDesign as a concept of operation- Design and re-design of sustainable system- Design of roles, contributions and interfaceamong stakeholders
  • Double Diamond process DISCOVER DEFINE DEVELOP DETAIL Idea generation workshops Watching the service in action Mapping and visualizing Writing the customer Prototyping the brief journey propositions Customer Creating Visualizing Creating a Workshops Journey user profiles ideas visual record walkthrough of the process Learning from Clustering and other sectors segmenting Collating and insights distributing User conclusions interviews (Source: UK Design Council, 2005)
  • Examples:Craftspeople / NGO social enterprise X Designers• Study of marginalized local knowledge• Cross-sector system building
  • Context: the issue
  • Context: the issue
  • Case 2• Ulsan is a city where urban and rural regions coexist, thus making it a good market for sustainable local food services.• Students used service design methods to design services that can facilitate sustainable food consumption in Ulsan: they designed direct sales models of agricultural produce targeting small producers in Ulsan.
  • Double Diamond process DISCOVER DEFINE DEVELOP DETAIL Idea generation workshops Watching the service in action Mapping and visualizing Writing the customer Prototyping the brief journey propositions Customer Creating Visualizing Creating a Workshops Journey user profiles ideas visual record walkthrough of the process Learning from Clustering and other sectors segmenting Collating and insights distributing User conclusions interviews (Source: UK Design Council, 2005)
  • Case studies
  • Interviews
  • Discover: skills (anthropological approach)
  • Discover: skills
  • Discover: materialsCraftspeopleNGOs Industry
  • Discover: materials >Learn from strengths & constraints
  • Double Diamond process DISCOVER DEFINE DEVELOP DETAIL Idea generation workshops Watching the service in action Mapping and visualizing Writing the customer Prototyping the brief journey propositions Customer Creating Visualizing Creating a Workshops Journey user profiles ideas visual record walkthrough of the process Learning from Clustering and other sectors segmenting Collating and insights distributing User conclusions interviews (Source: UK Design Council, 2005)
  • Persona
  • Customer journey
  • Define:From preservation to development
  • Double Diamond process DISCOVER DEFINE DEVELOP DETAIL Idea generation workshops Watching the service in action Mapping and visualizing Writing the customer Prototyping the brief journey propositions Customer Creating Visualizing Creating a Workshops Journey user profiles ideas visual record walkthrough of the process Learning from Clustering and other sectors segmenting Collating and insights distributing User conclusions interviews (Source: UK Design Council, 2005)
  • Participatory workshop
  • Stakeholders motivational matrix
  • System map
  • Develop: visualizing the data
  • Develop: visualizing the data
  • Develop: visualizing the data
  • Develop: platform for collaboration > prototype
  • Develop: platform for collaboration > prototype
  • Develop: platform for collaboration > prototype
  • Develop: platform for collaboration > prototype
  • Develop: platform for collaboration > prototype
  • Develop: platform for collaboration > prototype
  • Double Diamond process DISCOVER DEFINE DEVELOP DETAIL Idea generation workshops Watching the service in action Mapping and visualizing Writing the customer Prototyping the brief journey propositions Customer Creating Visualizing Creating a Workshops Journey user profiles ideas visual record walkthrough of the process Learning from Clustering and other sectors segmenting Collating and insights distributing User conclusions interviews (Source: UK Design Council, 2005)
  • Design brief (Source: Design brief from PSSD course at Polimi, 2010)
  • Scenario in movieThe scenario of a collaborative service for migrant workers in China (Source: Pride House from CHITA Workshop, 2008)
  • Deliver: Visualizing the results
  • Deliver: “Upcycling” of knowledge
  • Deliver:• Cross-sector partnership:Industry / Designer / Craftspeople +NGOs• New social relations
  • Teamwork 2 (15 min)Please revisit your project and discuss with others how it can beimproved using design methods and processes (15 min).
  • Wrap-upWhat’s the next step?1. Share the idea of design for social innvoation in your organization,2. Identify new design opportunities in your projects,3. Utilize resources on design methods and processes, or4. Find a designer to collaborate.
  • Design Network
  • Design tools archive
  • Innovation through crowdsourcing
  • Thank you