ANIS2012 workshop2 Howard Chan_JoonSang Baek

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ANIS2012 workshop2 Howard Chan_JoonSang Baek

  1. 1. Design for social innovation Howard Chan, Joon Sang Baek ANIS 2012. June 13th – 15th, Seoul
  2. 2. Teamwork 1 (10 min)Please share with others your own experience of using design in yourproject. What purpose does design serve for social innovations?
  3. 3. Three aspects of design for social innovation:Design as a professional discipline- Visualization & promotion of social innovation- Design of social innovation productDesign as a tool of thinking- Application of design process on planning /implementing social innovation projectsDesign as a concept of operation- Design and re-design of sustainable system- Design of roles, contributions and interfaceamong stakeholders
  4. 4. Double Diamond process DISCOVER DEFINE DEVELOP DETAIL Idea generation workshops Watching the service in action Mapping and visualizing Writing the customer Prototyping the brief journey propositions Customer Creating Visualizing Creating a Workshops Journey user profiles ideas visual record walkthrough of the process Learning from Clustering and other sectors segmenting Collating and insights distributing User conclusions interviews (Source: UK Design Council, 2005)
  5. 5. Examples:Craftspeople / NGO social enterprise X Designers• Study of marginalized local knowledge• Cross-sector system building
  6. 6. Context: the issue
  7. 7. Context: the issue
  8. 8. Case 2• Ulsan is a city where urban and rural regions coexist, thus making it a good market for sustainable local food services.• Students used service design methods to design services that can facilitate sustainable food consumption in Ulsan: they designed direct sales models of agricultural produce targeting small producers in Ulsan.
  9. 9. Double Diamond process DISCOVER DEFINE DEVELOP DETAIL Idea generation workshops Watching the service in action Mapping and visualizing Writing the customer Prototyping the brief journey propositions Customer Creating Visualizing Creating a Workshops Journey user profiles ideas visual record walkthrough of the process Learning from Clustering and other sectors segmenting Collating and insights distributing User conclusions interviews (Source: UK Design Council, 2005)
  10. 10. Case studies
  11. 11. Interviews
  12. 12. Discover: skills (anthropological approach)
  13. 13. Discover: skills
  14. 14. Discover: materialsCraftspeopleNGOs Industry
  15. 15. Discover: materials >Learn from strengths & constraints
  16. 16. Double Diamond process DISCOVER DEFINE DEVELOP DETAIL Idea generation workshops Watching the service in action Mapping and visualizing Writing the customer Prototyping the brief journey propositions Customer Creating Visualizing Creating a Workshops Journey user profiles ideas visual record walkthrough of the process Learning from Clustering and other sectors segmenting Collating and insights distributing User conclusions interviews (Source: UK Design Council, 2005)
  17. 17. Persona
  18. 18. Customer journey
  19. 19. Define:From preservation to development
  20. 20. Double Diamond process DISCOVER DEFINE DEVELOP DETAIL Idea generation workshops Watching the service in action Mapping and visualizing Writing the customer Prototyping the brief journey propositions Customer Creating Visualizing Creating a Workshops Journey user profiles ideas visual record walkthrough of the process Learning from Clustering and other sectors segmenting Collating and insights distributing User conclusions interviews (Source: UK Design Council, 2005)
  21. 21. Participatory workshop
  22. 22. Stakeholders motivational matrix
  23. 23. System map
  24. 24. Develop: visualizing the data
  25. 25. Develop: visualizing the data
  26. 26. Develop: visualizing the data
  27. 27. Develop: platform for collaboration > prototype
  28. 28. Develop: platform for collaboration > prototype
  29. 29. Develop: platform for collaboration > prototype
  30. 30. Develop: platform for collaboration > prototype
  31. 31. Develop: platform for collaboration > prototype
  32. 32. Develop: platform for collaboration > prototype
  33. 33. Double Diamond process DISCOVER DEFINE DEVELOP DETAIL Idea generation workshops Watching the service in action Mapping and visualizing Writing the customer Prototyping the brief journey propositions Customer Creating Visualizing Creating a Workshops Journey user profiles ideas visual record walkthrough of the process Learning from Clustering and other sectors segmenting Collating and insights distributing User conclusions interviews (Source: UK Design Council, 2005)
  34. 34. Design brief (Source: Design brief from PSSD course at Polimi, 2010)
  35. 35. Scenario in movieThe scenario of a collaborative service for migrant workers in China (Source: Pride House from CHITA Workshop, 2008)
  36. 36. Deliver: Visualizing the results
  37. 37. Deliver: “Upcycling” of knowledge
  38. 38. Deliver:• Cross-sector partnership:Industry / Designer / Craftspeople +NGOs• New social relations
  39. 39. Teamwork 2 (15 min)Please revisit your project and discuss with others how it can beimproved using design methods and processes (15 min).
  40. 40. Wrap-upWhat’s the next step?1. Share the idea of design for social innvoation in your organization,2. Identify new design opportunities in your projects,3. Utilize resources on design methods and processes, or4. Find a designer to collaborate.
  41. 41. Design Network
  42. 42. Design tools archive
  43. 43. Innovation through crowdsourcing
  44. 44. Thank you

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