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Why social Innovation?
=Something we need to change

  What was something people wanted to change?


  Our governance that many thing has been relied on
  government and traditional organizations.




                                                      Miki Yasui, Hosei
                                                         University
Japan in 1950~90s
                                                           Era of constant economic growth.
                                                        More transport, housing, roads needed!!

                                                        It was effective that government and big
            Borrowed from Yomiuri online
                                                       corporations working together for achieve
http://www.yomiuri.co.jp/homeguide/history/20110613-
                   OYT8T00621.htm                                   economic growth.
Nowadays, Our local economy struggle to survive.
More elderly, fewer children every year.         Closed shops in town center




          Globalization,
        standardalization
Population will start decreasing.                                       Unemployment
                                           decline of traditional industries




 Natural Disasters
                                                        Needs for new & more
 Poor public resources
                                                           social Services
Rise of New Public                                     Advance of decentralization and
                                                         public-private partnership




Above data comes from Department of Social Affairs,


                                                                  More participation seen in
More volunteers and civic                                         policy- making process
involvement

                                                More local and
                                             community solutions
                                               got anticipated.
Community Innovators




     Stick to community and creating new
    resources. Always challenge to market
     and never rely on public resources.
Innovative Social Services

•   Social services (elderly, children, low-income etc..)   in Japan used to be
    almost 100% public responsibility.

•   Innovative social services are; business-minded, comprehensive and based
    on network.

•   The points are; they have invented new and various volunteer style
    ~monetary, mentary…

•   Examples) Japan Toy Museum, Gojikara-mura
Gojikara-Mura (meaning Village
starting at 5pm)

•   While providing various elderly
    care services on the basis of
    national elderly welfare system,
    they have tried to make a new
    community by introducing more
    youngsters into their community.

•   They run kindergarten and
    college in the same area, run a
    restaurant using local
    vegetables, and brought a
    traditional Kominka from nearby
    area to use as their community
    salon.

•   Their mission is “to create a
    community we can waste our time
    as we like.”
Business in Gojikara-Village
 Socially right real estate
 business

 1)Houses let to business women
 who can live in the same
 building with elderly.
           They choose the
 tenants based on the passion.

 2) Houses sold to young
 families who can live in the
 same neighborhood with elderly.
             The price of
 houses are called “admission
 to the village.”
Tokyo Toy Museum, Yotsuya, Shinjuku

Using the old primary school building,
they display various toys from all
around the world and the original toys
they made in collaboration with artists
and communities and create a new types
of play space where “toy curator,” a
trained volunteers play with children.
The Business of Tokyo Toy Museum
1) Their original collection, hands-on museum management attract
   people year by year, which makes them be financially independent .

2) Museum is supported by various types of volunteering spirits.
     a. 200 volunteer staff, who paid for training to be “Toy
   curator.”
     b. “Museum director by contribution

3) They transfer their know-how all around Japan, providing variety
   of training courses.

Mental and monetary contribution can make a civil community, says
   Tada, director of museum.
Rebirth of Local Economy
      ~ Cases of Both Urban and Village~


• How to cope with changing environment is always
  challenging.

• With limited resource, community innovators have
  started new businesses utilizing

• The points here is they invented an underutilized or
  uneffective local resources, then, made businesses with
  this.

• We also have to understand that the process is both
  democratic and cost-conscious.
SHIMANTO DRAMA
          Shimanto, Kochi
•Marketing and selling local products in collaboration with local
stakeholders.
•Running a “Street Station”-- Shimanto-Towa
•Creating variety of original goods (more than 60) which are purely
made with local materials.
•Developing a new approach of sightseeing and networking among areas.
•Transfer of their business model to other areas.
The Business of Shimanto-Drama

 • They are keen to be a company
 with identity while looking at
 business feasibility.
                                                  Low Tech
 • Their concept is 3-LOs; Local,
 low technology and low inpact.
 With this 3LOs, they believe that
 can show a new life style of
 “low food and low life.”

 •They are not only making new
 products but proposing new values
 to our society.
                                     Low Impact              Local
Kumamoto Castle-East Management

•   Anew city center management organization in
    Kumamoto city, one of the major cities in Kyushu.
    Metropolitan population is 1.07million.

• There is a traditional city center
organization like
    merchants association.

 More strategic area
 management was expected.
Business of Kumamoto Castle-East Management

 How they can invest in the district?

           Many city centers in the
 world are managed with
 Assessments collected by property
 owners, but they discussed if there
 are any other ways to collect money.

         They paid attention to
    various
 payment that property owners
 do→rubbish collection, elevator
 Maintenance,etc.

         Collective contract left
    money
 for area-based management
 without additional burden to
 property owners.
Marugamemachi Machidukuri Company,
                                        Takamatsu,
Kagawa is a leading case of continuous city
•  This
center redevelopment and management.

•    Marugamemachi is one of the city center
district in Takamatsu, a capital of Kagawa
prefecture.


• They have launched a new scheme of
  changing land owners into investors
  of new project.

• The land owners have bacome
  shareholders of the newly
  established Machdukuri company,
  that hired professionals from
  outside of their district.
All cases are something like
Cinderella stories of under-utilized
local resources, utilized by magical
witches who are the community
innovators.

But this is not a trick. Real Stories.

 Next step is how to transfer these
   successes to other communities.
Rise of New Community Fund
We see a lot of community funds, which collect indevisual
donations/small investment and support various local challenges.

Case 1) Wajima Dozo Commitee
     To restore the mortar-wall storehouses
which were hit by the Noto Big Earthquake,
they introduced a fund, in which people can
get a small Washima lacquer product in
return with their donation.


   Case 2) Hisaichi Support Fund, Music Securities

     To support the rebirth of small
companies hit by Tsunami and the East Japan
Eathquake, they have started a fund in which
they collect 10,500 donation+investment
mixed contribution from all over Japan.
Area Innovation Alliance
Their Mission is to establish an
alliance among different areas           Introduced today
and corporations for developing/
promoting new businesses for
regional economic renewal, thus,
to create an international new
industry of Area Innovation.


  They are the national
       platform of
    sharing/developing
     successful area
   innovation business
         schemes.
The business of AIA
Strategy 1) Area-Based Comprehensive Facility Development

Strategy 2)Modern Yamori Program, using abandoned vacant properties, they
aim to develop new middle-long term letting business in town center.

Strategy 3) Street Advertising/Networking of area-based
advertising    (not only to make profit but also to make a new city brand.)

Strategy 4) Machidukuri-Salon (where alliance members gather and plan
collaborative events)

Strategy 5) Area Innovators Boot Camp as knowledge sharing opportunity.
Recent Community Innovators
     change our society
   into more democratic,
        more viable
            and
    more networked one.


As a next step, we can get our
energy together to show Asian
community innovation model and
    show it to the world.

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ANIS2011_SITOUR_Japan

  • 1. Why social Innovation? =Something we need to change What was something people wanted to change? Our governance that many thing has been relied on government and traditional organizations. Miki Yasui, Hosei University
  • 2. Japan in 1950~90s Era of constant economic growth. More transport, housing, roads needed!! It was effective that government and big Borrowed from Yomiuri online corporations working together for achieve http://www.yomiuri.co.jp/homeguide/history/20110613- OYT8T00621.htm economic growth.
  • 3. Nowadays, Our local economy struggle to survive. More elderly, fewer children every year. Closed shops in town center Globalization, standardalization Population will start decreasing. Unemployment decline of traditional industries Natural Disasters Needs for new & more Poor public resources social Services
  • 4. Rise of New Public Advance of decentralization and public-private partnership Above data comes from Department of Social Affairs, More participation seen in More volunteers and civic policy- making process involvement More local and community solutions got anticipated.
  • 5. Community Innovators Stick to community and creating new resources. Always challenge to market and never rely on public resources.
  • 6. Innovative Social Services • Social services (elderly, children, low-income etc..) in Japan used to be almost 100% public responsibility. • Innovative social services are; business-minded, comprehensive and based on network. • The points are; they have invented new and various volunteer style ~monetary, mentary… • Examples) Japan Toy Museum, Gojikara-mura
  • 7. Gojikara-Mura (meaning Village starting at 5pm) • While providing various elderly care services on the basis of national elderly welfare system, they have tried to make a new community by introducing more youngsters into their community. • They run kindergarten and college in the same area, run a restaurant using local vegetables, and brought a traditional Kominka from nearby area to use as their community salon. • Their mission is “to create a community we can waste our time as we like.”
  • 8. Business in Gojikara-Village Socially right real estate business 1)Houses let to business women who can live in the same building with elderly. They choose the tenants based on the passion. 2) Houses sold to young families who can live in the same neighborhood with elderly. The price of houses are called “admission to the village.”
  • 9. Tokyo Toy Museum, Yotsuya, Shinjuku Using the old primary school building, they display various toys from all around the world and the original toys they made in collaboration with artists and communities and create a new types of play space where “toy curator,” a trained volunteers play with children.
  • 10. The Business of Tokyo Toy Museum 1) Their original collection, hands-on museum management attract people year by year, which makes them be financially independent . 2) Museum is supported by various types of volunteering spirits. a. 200 volunteer staff, who paid for training to be “Toy curator.” b. “Museum director by contribution 3) They transfer their know-how all around Japan, providing variety of training courses. Mental and monetary contribution can make a civil community, says Tada, director of museum.
  • 11. Rebirth of Local Economy ~ Cases of Both Urban and Village~ • How to cope with changing environment is always challenging. • With limited resource, community innovators have started new businesses utilizing • The points here is they invented an underutilized or uneffective local resources, then, made businesses with this. • We also have to understand that the process is both democratic and cost-conscious.
  • 12. SHIMANTO DRAMA Shimanto, Kochi •Marketing and selling local products in collaboration with local stakeholders. •Running a “Street Station”-- Shimanto-Towa •Creating variety of original goods (more than 60) which are purely made with local materials. •Developing a new approach of sightseeing and networking among areas. •Transfer of their business model to other areas.
  • 13. The Business of Shimanto-Drama • They are keen to be a company with identity while looking at business feasibility. Low Tech • Their concept is 3-LOs; Local, low technology and low inpact. With this 3LOs, they believe that can show a new life style of “low food and low life.” •They are not only making new products but proposing new values to our society. Low Impact Local
  • 14. Kumamoto Castle-East Management • Anew city center management organization in Kumamoto city, one of the major cities in Kyushu. Metropolitan population is 1.07million. • There is a traditional city center organization like merchants association. More strategic area management was expected.
  • 15. Business of Kumamoto Castle-East Management How they can invest in the district? Many city centers in the world are managed with Assessments collected by property owners, but they discussed if there are any other ways to collect money. They paid attention to various payment that property owners do→rubbish collection, elevator Maintenance,etc. Collective contract left money for area-based management without additional burden to property owners.
  • 16. Marugamemachi Machidukuri Company, Takamatsu, Kagawa is a leading case of continuous city • This center redevelopment and management. • Marugamemachi is one of the city center district in Takamatsu, a capital of Kagawa prefecture. • They have launched a new scheme of changing land owners into investors of new project. • The land owners have bacome shareholders of the newly established Machdukuri company, that hired professionals from outside of their district.
  • 17. All cases are something like Cinderella stories of under-utilized local resources, utilized by magical witches who are the community innovators. But this is not a trick. Real Stories. Next step is how to transfer these successes to other communities.
  • 18. Rise of New Community Fund We see a lot of community funds, which collect indevisual donations/small investment and support various local challenges. Case 1) Wajima Dozo Commitee To restore the mortar-wall storehouses which were hit by the Noto Big Earthquake, they introduced a fund, in which people can get a small Washima lacquer product in return with their donation. Case 2) Hisaichi Support Fund, Music Securities To support the rebirth of small companies hit by Tsunami and the East Japan Eathquake, they have started a fund in which they collect 10,500 donation+investment mixed contribution from all over Japan.
  • 19. Area Innovation Alliance Their Mission is to establish an alliance among different areas Introduced today and corporations for developing/ promoting new businesses for regional economic renewal, thus, to create an international new industry of Area Innovation. They are the national platform of sharing/developing successful area innovation business schemes.
  • 20. The business of AIA Strategy 1) Area-Based Comprehensive Facility Development Strategy 2)Modern Yamori Program, using abandoned vacant properties, they aim to develop new middle-long term letting business in town center. Strategy 3) Street Advertising/Networking of area-based advertising (not only to make profit but also to make a new city brand.) Strategy 4) Machidukuri-Salon (where alliance members gather and plan collaborative events) Strategy 5) Area Innovators Boot Camp as knowledge sharing opportunity.
  • 21. Recent Community Innovators change our society into more democratic, more viable and more networked one. As a next step, we can get our energy together to show Asian community innovation model and show it to the world.