TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
ANIS2011_SITOUR_Japan
1. Why social Innovation?
=Something we need to change
What was something people wanted to change?
Our governance that many thing has been relied on
government and traditional organizations.
Miki Yasui, Hosei
University
2. Japan in 1950~90s
Era of constant economic growth.
More transport, housing, roads needed!!
It was effective that government and big
Borrowed from Yomiuri online
corporations working together for achieve
http://www.yomiuri.co.jp/homeguide/history/20110613-
OYT8T00621.htm economic growth.
3. Nowadays, Our local economy struggle to survive.
More elderly, fewer children every year. Closed shops in town center
Globalization,
standardalization
Population will start decreasing. Unemployment
decline of traditional industries
Natural Disasters
Needs for new & more
Poor public resources
social Services
4. Rise of New Public Advance of decentralization and
public-private partnership
Above data comes from Department of Social Affairs,
More participation seen in
More volunteers and civic policy- making process
involvement
More local and
community solutions
got anticipated.
5. Community Innovators
Stick to community and creating new
resources. Always challenge to market
and never rely on public resources.
6. Innovative Social Services
• Social services (elderly, children, low-income etc..) in Japan used to be
almost 100% public responsibility.
• Innovative social services are; business-minded, comprehensive and based
on network.
• The points are; they have invented new and various volunteer style
~monetary, mentary…
• Examples) Japan Toy Museum, Gojikara-mura
7. Gojikara-Mura (meaning Village
starting at 5pm)
• While providing various elderly
care services on the basis of
national elderly welfare system,
they have tried to make a new
community by introducing more
youngsters into their community.
• They run kindergarten and
college in the same area, run a
restaurant using local
vegetables, and brought a
traditional Kominka from nearby
area to use as their community
salon.
• Their mission is “to create a
community we can waste our time
as we like.”
8. Business in Gojikara-Village
Socially right real estate
business
1)Houses let to business women
who can live in the same
building with elderly.
They choose the
tenants based on the passion.
2) Houses sold to young
families who can live in the
same neighborhood with elderly.
The price of
houses are called “admission
to the village.”
9. Tokyo Toy Museum, Yotsuya, Shinjuku
Using the old primary school building,
they display various toys from all
around the world and the original toys
they made in collaboration with artists
and communities and create a new types
of play space where “toy curator,” a
trained volunteers play with children.
10. The Business of Tokyo Toy Museum
1) Their original collection, hands-on museum management attract
people year by year, which makes them be financially independent .
2) Museum is supported by various types of volunteering spirits.
a. 200 volunteer staff, who paid for training to be “Toy
curator.”
b. “Museum director by contribution
3) They transfer their know-how all around Japan, providing variety
of training courses.
Mental and monetary contribution can make a civil community, says
Tada, director of museum.
11. Rebirth of Local Economy
~ Cases of Both Urban and Village~
• How to cope with changing environment is always
challenging.
• With limited resource, community innovators have
started new businesses utilizing
• The points here is they invented an underutilized or
uneffective local resources, then, made businesses with
this.
• We also have to understand that the process is both
democratic and cost-conscious.
12. SHIMANTO DRAMA
Shimanto, Kochi
•Marketing and selling local products in collaboration with local
stakeholders.
•Running a “Street Station”-- Shimanto-Towa
•Creating variety of original goods (more than 60) which are purely
made with local materials.
•Developing a new approach of sightseeing and networking among areas.
•Transfer of their business model to other areas.
13. The Business of Shimanto-Drama
• They are keen to be a company
with identity while looking at
business feasibility.
Low Tech
• Their concept is 3-LOs; Local,
low technology and low inpact.
With this 3LOs, they believe that
can show a new life style of
“low food and low life.”
•They are not only making new
products but proposing new values
to our society.
Low Impact Local
14. Kumamoto Castle-East Management
• Anew city center management organization in
Kumamoto city, one of the major cities in Kyushu.
Metropolitan population is 1.07million.
• There is a traditional city center
organization like
merchants association.
More strategic area
management was expected.
15. Business of Kumamoto Castle-East Management
How they can invest in the district?
Many city centers in the
world are managed with
Assessments collected by property
owners, but they discussed if there
are any other ways to collect money.
They paid attention to
various
payment that property owners
do→rubbish collection, elevator
Maintenance,etc.
Collective contract left
money
for area-based management
without additional burden to
property owners.
16. Marugamemachi Machidukuri Company,
Takamatsu,
Kagawa is a leading case of continuous city
• This
center redevelopment and management.
• Marugamemachi is one of the city center
district in Takamatsu, a capital of Kagawa
prefecture.
• They have launched a new scheme of
changing land owners into investors
of new project.
• The land owners have bacome
shareholders of the newly
established Machdukuri company,
that hired professionals from
outside of their district.
17. All cases are something like
Cinderella stories of under-utilized
local resources, utilized by magical
witches who are the community
innovators.
But this is not a trick. Real Stories.
Next step is how to transfer these
successes to other communities.
18. Rise of New Community Fund
We see a lot of community funds, which collect indevisual
donations/small investment and support various local challenges.
Case 1) Wajima Dozo Commitee
To restore the mortar-wall storehouses
which were hit by the Noto Big Earthquake,
they introduced a fund, in which people can
get a small Washima lacquer product in
return with their donation.
Case 2) Hisaichi Support Fund, Music Securities
To support the rebirth of small
companies hit by Tsunami and the East Japan
Eathquake, they have started a fund in which
they collect 10,500 donation+investment
mixed contribution from all over Japan.
19. Area Innovation Alliance
Their Mission is to establish an
alliance among different areas Introduced today
and corporations for developing/
promoting new businesses for
regional economic renewal, thus,
to create an international new
industry of Area Innovation.
They are the national
platform of
sharing/developing
successful area
innovation business
schemes.
20. The business of AIA
Strategy 1) Area-Based Comprehensive Facility Development
Strategy 2)Modern Yamori Program, using abandoned vacant properties, they
aim to develop new middle-long term letting business in town center.
Strategy 3) Street Advertising/Networking of area-based
advertising (not only to make profit but also to make a new city brand.)
Strategy 4) Machidukuri-Salon (where alliance members gather and plan
collaborative events)
Strategy 5) Area Innovators Boot Camp as knowledge sharing opportunity.
21. Recent Community Innovators
change our society
into more democratic,
more viable
and
more networked one.
As a next step, we can get our
energy together to show Asian
community innovation model and
show it to the world.