ANIS2011_ SITOUR_ Thailand

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ANIS2011_ SITOUR_ Thailand

  1. 1. It’s Social Innovation Only When People Really Want It. Success factors for anysocial innovation projects Chitpong Kittinaradorn ChangeFusion Institute Bangkok, Thailand
  2. 2. ChangeFusion We Change the society through the Fusion of: ChangeTECH Technology Social Social Enterprise communicationChangeVENTURES ChangeINSPIRES financing and policy and support advocacy
  3. 3. DoctorMe
  4. 4. #1 Free Apps in Health and Fitness since launch #1 Free Apps in all categories for 4 daysReached >50% of Thai iOS users in 1 monthReceived 92% 5-star rating from 196 votes
  5. 5. Success formula: Striking Vision + Unmet Need + Network + Design
  6. 6. Striking Vision +Unmet Need + People should be their own doctor. Network + Design
  7. 7. Striking Vision +Unmet Need People do care about their health. + Healthcare info on Network the internet are unreliable. + Design
  8. 8. Striking Vision + Best content: Folk Doctor FoundationUnmet Need + Best technology: OpenDream + + Best innovation platform and designer: ChangeFusion Network + Funder: Thai Health Promotion Foundation + Design
  9. 9. Striking Vision +Unmet Need Spent so much time on: Content quality + + User Interaction Design + Network Pixel-perfect graphics + Design
  10. 10. Next Stop: How to take backeducation from schools? Simple, effective content authoring tools +Pervasive, design-based distribution platform + Innovative content

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