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ANIS2011_ SITOUR_ Thailand
ANIS2011_ SITOUR_ Thailand
ANIS2011_ SITOUR_ Thailand
ANIS2011_ SITOUR_ Thailand
ANIS2011_ SITOUR_ Thailand
ANIS2011_ SITOUR_ Thailand
ANIS2011_ SITOUR_ Thailand
ANIS2011_ SITOUR_ Thailand
ANIS2011_ SITOUR_ Thailand
ANIS2011_ SITOUR_ Thailand
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ANIS2011_ SITOUR_ Thailand

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  • 1. It’s Social Innovation Only When People Really Want It. Success factors for anysocial innovation projects Chitpong Kittinaradorn ChangeFusion Institute Bangkok, Thailand
  • 2. ChangeFusion We Change the society through the Fusion of: ChangeTECH Technology Social Social Enterprise communicationChangeVENTURES ChangeINSPIRES financing and policy and support advocacy
  • 3. DoctorMe
  • 4. #1 Free Apps in Health and Fitness since launch #1 Free Apps in all categories for 4 daysReached >50% of Thai iOS users in 1 monthReceived 92% 5-star rating from 196 votes
  • 5. Success formula: Striking Vision + Unmet Need + Network + Design
  • 6. Striking Vision +Unmet Need + People should be their own doctor. Network + Design
  • 7. Striking Vision +Unmet Need People do care about their health. + Healthcare info on Network the internet are unreliable. + Design
  • 8. Striking Vision + Best content: Folk Doctor FoundationUnmet Need + Best technology: OpenDream + + Best innovation platform and designer: ChangeFusion Network + Funder: Thai Health Promotion Foundation + Design
  • 9. Striking Vision +Unmet Need Spent so much time on: Content quality + + User Interaction Design + Network Pixel-perfect graphics + Design
  • 10. Next Stop: How to take backeducation from schools? Simple, effective content authoring tools +Pervasive, design-based distribution platform + Innovative content

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