Innovation
for
Inclusive Scalable Models
Asia NGO Innovation Summit
Hotel Conrad – Bangkok
8th – 10th . October 2013

TARA
Development Alternatives Group

TARA
Development Alternatives…
• A new kind of not - for - profit corporation that
combines social objectives with business lik...
Development Alternatives Group - Mission
social
equity

SL
environmental
quality

economic
efficiency

The Development Alt...
DA Group Mission – Its Meaning
Informed and
empowered
communities

SL
clean & healthy
environment

dignified & viable
inco...
Clean & Green
Environment

Empowered
Communities

Clean
Technology

Low Carbon Pathways

Institution
development

Accessin...
DA Group R&D (Innovation)
Scaling up and Commercialization
Program Development and
Innovation

Development
Alternatives
Gr...
TARA - Incubation Engine of DA Group
Development Alternatives

Influence
Investor/Donor
Incubation Eco-system
Aggregators
...
TARA – the “Incubation” engine
Our Goal

“Build capacity, develop business models and manage
processes to create economic,...
The Models
focus on
People and Nature

…eradicate poverty, regenerate the environment,
bring meaning and dignity into work...
3 Examples
Literacy to Self Reliance – an ICT Based Model for Women
Empowerment
Aqua + a Business Model for Safe Drinking ...
ICT based Model for Women
Empowerment

TARA

Literacy to Self-Reliance
THE CONCEPT

Women
made literate

Life Skills

Vocational Skills

Enterprise Dev.

Trained on
Enterprise Dev.

Trained on ...
TARA Akshar+
Functional Literacy and Numeracy
A minimally trained instructor
+ a laptop
+ a highly intelligent software
Te...
TA+: Break-through Technology
Uses Advanced Cognitive Innovations:

• Strong learning and reinforcement aids
• Latest memo...
Results – 8 States in India
(2007 to 2012)
States Covered: Bihar, Jharkhand, M.P, U.P,
Delhi, Rajasthan, Haryana, Uttarakh...
TA+ Recognitions & Certifications

Department of Administrative Reforms
and Public Grievances

National Literacy Mission

...
TARA
TARA
TARA
Business Model – Aqua+

Two Drops of Magic
TARA
Business Model – Aqua+
Water Facts
Globally water borne diseases kill more young children than
AIDS, malaria and measles c...
Marketing Plan for 2011 ~ 12
Aqua+
Product Description
The product has the following features:
• Brand name : Aqua+
• 50ml...
Go-to-market Strategy
Distribution Channels:

1. Social Enterprises
−

Capitalize on established trust
for entry level acq...
Marketing Plan for 2011 ~ 12

Sustainability

For the consumer:
• Affordable
• Easy to use
• Readily available
• Aspiratio...
Marketing Plan for 2011 ~ 12
Aqua+
Strategy for Growth
Delivery
Channel for
Aqua+
Direct Sales

TARA

Channel Partner

Ret...
Aggregation Model

TARA
Functions of a Meso-level “Market Maker” for BoP

TARA
TARA
•Use waste materials like denim, hosiery, fiber wastes, Tetrapak etc. to produce paper
23/10/2013
•Create livelihood secur...
……...... And Beyond

TARA
……….…….And Beyond
……...... And Beyond

TARA
As an Aggregator
Product development – Standardized,
decentralized
Product development for each material
in chain – Raw ma...
Eco-system of Recycling
Enterprise Development

Ecosystem of Recycling Enterprise Development

• Innovation

• Disseminati...
TARA Paper Unit at TARAgram Campus, Bundelkhand, Central India

TARA
Future Outlook for scale
Networking with large institutional networks and agencies

Vocational Training and innovative tec...
Challenges
• Dynamic, ever-changing markets

• Communication of Innovative Products
• Modernizing ancient practices

• Inv...
Thank You!!

TARA
Upcoming SlideShare
Loading in...5
×

ANIS2013_Why Technology for Social Innovation_Vijay Chaturvedi

139

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
139
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

ANIS2013_Why Technology for Social Innovation_Vijay Chaturvedi

  1. 1. Innovation for Inclusive Scalable Models Asia NGO Innovation Summit Hotel Conrad – Bangkok 8th – 10th . October 2013 TARA
  2. 2. Development Alternatives Group TARA
  3. 3. Development Alternatives… • A new kind of not - for - profit corporation that combines social objectives with business like methods and revenue streams • Designs and fosters new relationship between technology -nature and people to attain the goal of Sustainable Development. • Established in 1983 TARA
  4. 4. Development Alternatives Group - Mission social equity SL environmental quality economic efficiency The Development Alternatives Group believes that the key to achieve sustainable development is the creation of sustainable livelihoods in large numbers TARA
  5. 5. DA Group Mission – Its Meaning Informed and empowered communities SL clean & healthy environment dignified & viable income generation opportunities Sustainable livelihoods implies…... informed and empowered communities ……with access to dignified and viable income generation opportunities ……and a clean and healthy environment TARA
  6. 6. Clean & Green Environment Empowered Communities Clean Technology Low Carbon Pathways Institution development Accessing entitlements Basic needs TARA Ecosystem Services Multi-stakeholder action at place and in space NRM Triple bottom line impacts on people and trees Social Enterprise Models Target Outcomes in space& time Enterprise development Target Outcomes in space& time Income Generation Skill Development for Green Jobs Target Outcomes in space& time Employment
  7. 7. DA Group R&D (Innovation) Scaling up and Commercialization Program Development and Innovation Development Alternatives Group Development Alternatives (Innovation) TARAhaat Information and Marketing Services Ltd. Habitat, Energy, Water, NRM, Livelihoods, Adult Literacy TARA (Incubation) TARALIfe Sustainable Solutions Pvt. Ltd. Habitat Products & Services TARA Machines & Tech Services Pvt. Ltd. Energy services Water Testing & Purification Handloom textiles TARA TARA Paper recycling
  8. 8. TARA - Incubation Engine of DA Group Development Alternatives Influence Investor/Donor Incubation Eco-system Aggregators Innovation Capacity Building Management Services Sustainable Business Development Enterprises Entrepreneurs Local Communities Implementation Impact at scale TARA
  9. 9. TARA – the “Incubation” engine Our Goal “Build capacity, develop business models and manage processes to create economic, social and environmental value on a large scale.” Business Domains Sustainable Business Solutions Community Development Solutions Capacity Building Solutions TARA
  10. 10. The Models focus on People and Nature …eradicate poverty, regenerate the environment, bring meaning and dignity into work Create impact at scale TARA
  11. 11. 3 Examples Literacy to Self Reliance – an ICT Based Model for Women Empowerment Aqua + a Business Model for Safe Drinking Water TARAgram – an Aggregation Model TARA
  12. 12. ICT based Model for Women Empowerment TARA Literacy to Self-Reliance
  13. 13. THE CONCEPT Women made literate Life Skills Vocational Skills Enterprise Dev. Trained on Enterprise Dev. Trained on life & vocational skills Market Linkages Employment Facilitation Enterprise Setup Facilitation FACILITATION AND SUPPORT Literacy Self-Reliant, Empowered and Income Generating Community TARA
  14. 14. TARA Akshar+ Functional Literacy and Numeracy A minimally trained instructor + a laptop + a highly intelligent software Teaches an illiterate person: • to read and write in Hindi • do basic arithmetic In just 2 hours a day for 56 days 65,000+ women made literate so far!! TARA
  15. 15. TA+: Break-through Technology Uses Advanced Cognitive Innovations: • Strong learning and reinforcement aids • Latest memory enhancing techniques • Effective methods to maximize retention TARA
  16. 16. Results – 8 States in India (2007 to 2012) States Covered: Bihar, Jharkhand, M.P, U.P, Delhi, Rajasthan, Haryana, Uttarakhand Learners Started - 61,492 Learners Dropped Out - 871 Appeared For Exam - 60, 501 Learners Failed Exam - 718 Learners Passed Exam - 59,903 Pass Percentage - 97% Currently, 20,000 women being made literate across UP, India TARA
  17. 17. TA+ Recognitions & Certifications Department of Administrative Reforms and Public Grievances National Literacy Mission Ministry of Tribal Affairs Wall Street Journal TARA
  18. 18. TARA
  19. 19. TARA
  20. 20. TARA
  21. 21. Business Model – Aqua+ Two Drops of Magic TARA
  22. 22. Business Model – Aqua+ Water Facts Globally water borne diseases kill more young children than AIDS, malaria and measles combined! [www.water.org] Each year, in India, over 5,00,000 deaths are attributed to diarrhea alone. Annually, safer water can prevent: • 1.4 million child deaths from diarrhea • 860 000 child deaths from malnutrition • 500 000 deaths from malaria [World Health Organization] TARA The same as EIGHT 200-Person Jumbo Jets crashing to ground EACH DAY !! [www.water.org]
  23. 23. Marketing Plan for 2011 ~ 12 Aqua+ Product Description The product has the following features: • Brand name : Aqua+ • 50ml Sodium Hypochlorite solution (liquid chlorine) • Can treat 500 litres of water • Shelf life of 6 months from date of manufacturing • Clear instructions in English and Hindi • MRP of product is Rs. 30 The product is very easy to use: • Add ½ cap in 20 litres of water or 2 drops per litre • Wait for 30 mins • Now water is safe to drink TARA
  24. 24. Go-to-market Strategy Distribution Channels: 1. Social Enterprises − Capitalize on established trust for entry level acquisition − Stock Aqua+ at local shops, chemists etc. 2. Govt. channels − − ASHA workers Anganwadi workers Trust is the key to establish reliability TARA
  25. 25. Marketing Plan for 2011 ~ 12 Sustainability For the consumer: • Affordable • Easy to use • Readily available • Aspirational TARA For channel partner: • Social impact • Profitable (40% margin) • Risk-free • Tap into existing delivery network
  26. 26. Marketing Plan for 2011 ~ 12 Aqua+ Strategy for Growth Delivery Channel for Aqua+ Direct Sales TARA Channel Partner Retail Sales Consumer Social Marketing for Aqua+ Events / Demos D2D Campaign Channel Partner Wall Paintings 100,000 bottles sold as pilot and established product acceptability 1,000,000 bottles to be sold in next one year TARA TARA
  27. 27. Aggregation Model TARA
  28. 28. Functions of a Meso-level “Market Maker” for BoP TARA
  29. 29. TARA
  30. 30. •Use waste materials like denim, hosiery, fiber wastes, Tetrapak etc. to produce paper 23/10/2013 •Create livelihood security by International Conference on to the BoPand Green Industrial Parks” Ethically sourced value market access “Green Enterprises by promoting TARA
  31. 31. ……...... And Beyond TARA
  32. 32. ……….…….And Beyond ……...... And Beyond TARA
  33. 33. As an Aggregator Product development – Standardized, decentralized Product development for each material in chain – Raw material aggregation Modernize old skills and techniques Capacity building – Skills and Techniques Relieve stress points in value chain TARA
  34. 34. Eco-system of Recycling Enterprise Development Ecosystem of Recycling Enterprise Development • Innovation • Dissemination • Capacity building • Resource center for process, market • Ready platform Innovation-Dissemination-Capacity Building-Resource Center-Platform 23/10/2013 TARA
  35. 35. TARA Paper Unit at TARAgram Campus, Bundelkhand, Central India TARA
  36. 36. Future Outlook for scale Networking with large institutional networks and agencies Vocational Training and innovative technologies Intervention in different value chain Fibre and Spices Strategic Market tie-ups and replication of concept TARAgram stores TARA Social Entrepreneurs and more
  37. 37. Challenges • Dynamic, ever-changing markets • Communication of Innovative Products • Modernizing ancient practices • Investments for the aggregation support system • Comtemprorzinging traditional skills • Dependency on middle men • Use of simple tools and technologies TARA
  38. 38. Thank You!! TARA
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×