Design Thinking - University of Science - CS407

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Design Thinking - University of Science - CS407

  1. 1. University of Science - CS 407 Design Thinking April, 2009
  2. 2. Why
  3. 3. Design Thinking <ul><li>New strategy </li></ul><ul><li>New market </li></ul><ul><li>New brand </li></ul><ul><li>New way to connect with customer </li></ul><ul><li>New partnership </li></ul>
  4. 4. What
  5. 6. How
  6. 8. <ul><li>- Unique way, not unique idea </li></ul><ul><li>- Don’t have to be the first </li></ul><ul><li>- Understanding the “world” </li></ul><ul><li>Relation with other parts </li></ul><ul><li>Look & Hear & Try & Learn </li></ul>
  7. 9. Building to Think
  8. 10. Story telling - Construct a story around your idea
  9. 11. What can CS/IT play in the discussed innovation process?
  10. 12. Is there any lesson to be learned for (APCS) company?
  11. 13. Thank you for your listening!
  12. 14. <ul><li>Empathy </li></ul><ul><li>Integrative thinking </li></ul><ul><li>Optimism </li></ul><ul><li>Experimentalism </li></ul><ul><li>Collaboration </li></ul>

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