lime cell a hispanic MVNO plan by nick gogerty

Slide 3: Lime Disclaimer Cell • This Confidential Business Plan (the “Plan”) contains confidential material regarding Lime cell. (“Lime cell”, or the “Company”). By accepting this Plan the recipient agrees that it will cause its advisors, officers, employees, and representatives to use this Plan and such information only to evaluate Lime cell and for no other purpose, will not divulge any such information to any other party, and shall return this Plan together with any copies thereof to the Company upon request thereof. • The information contained in this Plan was obtained from Lime cell and other sources. The management of the Company has prepared any estimates and projections contained herein. No assurances can be given as to the accuracy and correctness of any of such material. In addition, this Plan includes projections and prospective statements; any such statements are by their nature speculative and may or may not be realized. Lime cell expressly disclaims any and all liability for representations or warranties expressed or implied, contained in this document or omissions from it. • This Plan does not purport to contain all of the information that may be required to evaluate Lime cell and any recipient hereof should conduct its own independent analysis of the Company. The information contained herein has not been independently verified. Lime cell does not expect to update or otherwise revise this Plan or other material supplied herewith. • This plan contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by words such as “expects”, ”anticipates”, ”intends”, ”plans”, ”believes”, ”seeks” ,”estimates”, ”will”, or words of similar meaning and include, but are not limited to, statements about the expected future business and financial performance of Lime Cell. Forward-looking statements are based on management’s current expectations, which are inherently subject to uncertainties, risk, and changes in circumstances that are difficult to predict. Actual outcomes and results may differ materially from these expectations and assumptions due to changes in global political, economic, business, competitive, market, regulatory and other factors. The company undertakes no obligation to update or review any forward-looking information, whether as a result of new information, future developments or otherwise. This presentation includes certain non-GAAP financial measures as defined under SEC rules. • This Plan and the ideas expressed herein are the property of Lime cell and are being provided on a confidential basis. The recipient of this document agrees that all of the information and ideas contained herein is confidential and that the recipient will treat them confidentially. If recipient cannot maintain the confidentiality of this Plan, recipient agrees to return this Plan to the company immediately. ©2005 Lime-Cell www.gogerty.com

Slide 4: Lime What is Lucky Phone? Cell Prepaid cell phone company capturing >600k Primarily urban Hispanic female with infomercials and follow-on retail outlets One simple phone choice & rate plan Growing SMS Lottery drawn bi-weekly. Every SMS appended “L=$43,932” Exclusive daily horoscopes & media ©2005 Lime-Cell www.gogerty.com

Slide 5: Lime  Cell Hispanic Later Adopter Female (non-gadget freak) Market Psychographic (fortune/friend seeking/social) 18-25 major metropolitan markets in the first rollout. Estimated 20% of 40m Hispanic=8m users=$2-4billion opportunity 2 min leading to 28min DRTV (English/Spanish)  Capture Scale (multi-markets) Optimize (CPO/CPM/Fulfillment) Capture costs estimated @$30/user Lottery will later reduce capture cost through viral branding Operational CRM Service &  Fulfillment/ Activation Lottery management Retain Designed for 800-1.2m users ARPU estimated $19 Average lifecycle of 28 months (3.5% churn) Lottery should reduce   Support MVNE/NO <50% margin 1. POSA/CARDS Retail Network APPS 2. Pre-paid resellers CRM/Billing 3. Phone in a box Back Office ©2005 Lime-Cell www.gogerty.com

Slide 6: Lime Cell Demographic difference She is Hispanic Urban living with others She has many friends & large family She is value conscious She watches +5 hours of TV daily Wants a phone for herself She doesn’t buy technology Late adopter 25-40 She likes control Lime-Cell www.gogerty.com ©2005

Slide 7: Lime Psychographics competition Cell Lucky phone women desire: 3) Seeking others “make me connected” 4) Ease of Use “make it simple” 5) Seeking control “make it simple” 6) Seeking information “keep me entertained” 7) Seeking reward “treat oneself” ©2005 Lime-Cell www.gogerty.com

Slide 8: Lime Offering differentiators Cell Easy phone Lucky SMS lottery Service subscriptions Psychic hotline Religious Syndicated Built in social service Share with a friend ©2005 Lime-Cell www.gogerty.com

Slide 10: Lime Cell With LuckyPhone I get a Hey! With LuckyPhone I free lottery entry with get a free lottery entry each SMS I send with each SMS I send U could win too…. U could win too…. L=$450,234 ©2005 Lime-Cell www.gogerty.com

Slide 11: Lime Viral SMS: SMS ends L=$123,654 Cell Customer Segments Chain Reaction Product Self Other Enthusiast Directed Other High Other Other Innovators Customers who have bought a new product within a short period of time of Talker its introduction Level of Knowledge Other about Products Other Talker Talkers Innovator Talker Talker Customers who regularly communicate with a large number of people and exchange a large number of SMS’s. Low Other Other Other Talker Intention Option Oriented Seeker Other Other Low High Level of Knowledge about Self Needs Some customers will start a “Chain Reaction” in the market ©2005 Lime-Cell www.gogerty.com

Slide 12: Lime SMS Loto: FAQ Cell 1. Legality: Lime-Cell isn’t technically a lottery it is a drawing; entrants may enter via mail 2. Prize grows each week based on SMS Traffic 3. Generates Network effect and sender and receiver may win/share prize 4. Can be global via global SMS market. ©2005 Lime-Cell www.gogerty.com

Slide 13: Lime MVNO (mobile virtual network operator) Cell Challe ng e s MVNO Compete nc ie s Brand lo yalty Hig h c hurn “Stic ky” s e rvic e s Cus tomer care Ne w dis tribution c hanne ls S lo wing pe ne tratio n Dive rs e offe rs that appe al g ro wth to nic he s outs ide the mas s marke t Inc re as ing Le ve rage exis ting c us to me r cus tome r bas e to ac quire c us tome rs at re duc ed c os t ac quis itio n c o s ts A customer organization leveraging competencies to improve customer acquisition & retention ©2005 Lime-Cell www.gogerty.com

Slide 14: Lime Why DRTV (infomercials) Cell Allows demonstrations Rapid cross country distribution method Minimizes inventory (tied up capital) Outsourced fulfillment (easier distribution) Fast receivables = better cash flow management Up-sell immediately Immediate feedback on offerings’ effectiveness Target group watches most TV for purchase decisions ©2005 Lime-Cell www.gogerty.com

Slide 15: Lime Anticipated competitive response Cell Big firms (media attack : non-response) DRTV fast followers 9 months New Brand entrants Impact will take +95% of the market ©2005 Lime-Cell www.gogerty.com

Slide 16: Lime Team today: goal #1 grow the team Cell Nicholas Gogerty, Founder, CEO Nick’s area of expertise is synthesizing technology, marketing and finance issues. His seasoned professional experience covers: fundraising, start-up development, Start-up analysis, technology transfer and development, risk management, business planning and execution and course strategic marketing. Nick has a US telecom patent pending. He has international management experience having lived and worked in six countries. He has a BA in Cultural Anthropology from the University of Iowa. He also holds an MBA from the Ecole National de Ponts Chausees, Paris, France. Nick has acquired various securities licenses in the US and UK. His most recent role was as VP of marketing launching a payroll debit card program nationally for Hispanic employees. Mercedes Kelemen, Head of recruitment Mercedes’ professional founding lies within international recruitment, sales and marketing. Following a successful career at INCHCAPE Middle East (Global Trading and Distribution Company) as Marketing Manager for one of their subsidiary’s liquor division, Mercedes moved to London joining Montreal Associates’, a leading IT recruitment consultancy. Mercedes actively incubated the formation of Montreal Executive Solutions, the Executive Search Division of Montreal Associates, where she grew the team to seven consultants in London. Her main area of expertise was to conduct executive search of C level professionals in the fields of: Telecommunications, SAP, CRM, Mercedes has a BA from Eotvos Lorand University, Budapest, Hungary with a minor in pedagogy, and a Post Graduate Diploma from the Chartered Institute of Marketing, London, United Kingdom. Management Team Gaps The founder is aware of his disadvantage in not having exposure to the DRTV market channel. To overcome this challenge, a consultant specializing in rolling out DRTV products will be hired. There is also a need to build up a team of technical personnel overseeing all technology related business relationships, equipment, systems. Therefore a CTO with wireless telecommunications experience will be hired along with adequate number of technical professionals. ©2005 Lime-Cell www.gogerty.com

Slide 17: Lime Building a team top down Cell CEO VP of Director VP finance VP I.T. Marketing business Brand development Carrier Director of Director Director of Director of Director Programmer Relations customer Supply chain Programmer product content of DRTV DBA integration care management management Phase 1 & 2 displayed: Current CEO and Biz Dev will move down org chart Angel round target =team, carrier agreement, advisory & corporate boards filled ©2005 Lime-Cell www.gogerty.com

Slide 18: Lime Manage the customer lifecycle Cell  Concept & Phone First point of Order taking Upsell Fulfillment Activation Add-on POSA Card top Production packaging contact DRTV CRM Credit (insurance) Handset Network services Voice ups Future Offering & Call center authorization media, covers wholesalers operator CRM mail etc. distributors design IRR Customer Browse to buy Chargeback Upsell uptake, delivery Time % automated uptake, usage %margin give- uptake media ration, CPO ratio, browse profit margin inventory activations penetration, up, retail efficiency to buy management effective, % awareness coverage, Cash flow, support tracking outlet $terms availability CEO VP of Director VP finance VP I.T. Marketing business Brand development Carrier Director of Director Director of Director of Director Programmer Relations customer Supply chain Programmer product content of DRTV DBA integration care management management ©2005 Lime-Cell www.gogerty.com

Slide 19: Lime Milestones by the numbers: Cell response to hyper competition 23 Market evolution 14 Product evolution 1. DRTV (focus mind share) 2. Anglo (expand the base) Filling a market space: 3. Retail (4:1 return factor referral) 4. Post paid (Up the monthly ARPU) from month 18 ©2005 Lime-Cell www.gogerty.com

Slide 20: Lime Cell Why Hispanic Female Market The Hispanic population controlled $653 billion in spending power in 2003, this number is expected to reach >$1 trillion in 2008, (Selig Center for Economic Growth) Factors driving increased US Hispanic purchasing power include population growth and increasing employment and income levels. US Hispanic purchasing power is growing at triple the rate of the overall US population and represents 7.4% of the total US purchasing power, compared to 6.9% last year. ©2005 Lime-Cell www.gogerty.com

Slide 22: Lime Hispanic Acculturation Cell Acculturated: Hispanics/Latinos who adopt or borrow customs or traits from different culture and are bilingual. Assimilated: Those who leave their culture and customs behind for another. Assimilated Hispanics/Latinos speak only English. Isolated, 20% Isolated : Hispanics/Latinos who have recently migrated and speak only Spanish. Assimilated, Acculturated, 20% 60% ©2005 Lime-Cell www.gogerty.com

Slide 23: Lime Why Hispanics buy from television Cell Demonstration 50% Price 25% Convenience 12.5% 12.5% Testimonials Source: Thomas Haire (Expanding the Hispanic Lexicon) ©2005 Lime-Cell www.gogerty.com

Slide 24: Lime Habla Español? Cell 46% Hispanics are Spanish dominant 22% Are fully bilingual 68% Speak Spanish most of the time Source: Strategy Research Corporation 2002 ©2005 Lime-Cell www.gogerty.com

Slide 25: Lime Hispanics use credit cards less Cell DRTV Method of Payment Preferred by Hispanics 94% Overall Method of Payment Preferred Method of payment Preferred by Hispanics 75% 13% 13% 4% 2% Credit Card Check-by-Phone COD / Invoice Source: Lexicon Marketing ©2005 Lime-Cell www.gogerty.com

Slide 26: Lime Hispanic Cell User Profile Cell 10.9% spend >$100 per month on cell phone compared to 7.5% non-Hispanic population Average monthly expenditure on cell phone service in Hispanic homes is $67, >10% than national average of $60 19% of Hispanic consumers, who stated that they or a member of their household subscribed to some form of wireless service, plan to change their service provider sometime over the next year. They are 22% more likely to change service than the total population. ©2005 Lime-Cell www.gogerty.com

Slide 28: Lime Technical architecture Cell Goals 1.Robust telco grade 2.Flexible 3.Scalable Some suggested approaches Clustered MySQL+Intel/Linux cluster v. Oracle Solaris Crystal reports for management Integration with existing systems buy vs. build where possible and co-opt larger systems (Activation, billing, fraud, CRM, Content, content billing) Minimize proprietary builds Utilize content aggregators and standard components where possible. ©2005 Lime-Cell www.gogerty.com

Slide 29: Lime U.S. MVNO MVNO Market Growth in the U.S. market growth Cell Predicted $29.6 $23.9 Revenue $ Billions $18.9 $14.5 $9.6 $4.6 $2.2 $1.0 $0.2 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: ARC Group, Morgan Stanley Researc Source: ARC Group, Morgan Stanley Research ©2005 Lime-Cell www.gogerty.com

Slide 31: Lime A day in the life of our customer Cell 1. Alarm Helps her 2. Horoscope 8. Mother calls awaken Arrives Sister has “lucky day” Had a little Good news boy from family 3. Mother Calls 7. SMSs her Maria “Hola, your friends Sister is in “B 10 min L8” Labor…” 6. She calls 4. Flat tire in friends Car About meeting Call for help 5. Call work For dinner Will be 45 Minutes late ©2005 Lime-Cell www.gogerty.com

Slide 32: Lime DRTV Format 7 Secrets of Cell phones Cell “The 7 secrets they don’t want you to know” 1. Free isn’t free: People your friends may lose $600 a year 2. Secret of camera phones: most people don’t send pictures 3. Secret to good coverage: those problems are solved now 4. Mysterious SMS txt phenomena: worlds most popular communication was a technical secret, a wild phenom in Europe 5. Why Telcos love SMS: Telco’s love the money, we give it back 6. Why all those tricky pay plans: complicated and unused minutes “don’t fall for it” 7. Refurbished phones: Yuck! unhygenic ©2005 Lime-Cell www.gogerty.com

Slide 33: Lime What people have vs. actually use Cell As a % of respondents 79% Address book 75% 75% SMS 44% 68% Games 47% 58% Ring tones 27% 57% Calendar Have 22% Use Source: Yankee Group, 2004 ©2005 Lime-Cell www.gogerty.com

Slide 34: Lime Where Carriers go wrong Cell Where Operators miss the point 100% Advanced Services Price 80% Operators percieved competing value Coverage Operator 60% Mobile phone Brand offered Channels 40% Flexibility of offer 20% Simplicity Loyalty of offer programs Ease of paying 0% 1 2 3 4 5 Source: Cap Gem ini & Insead Custom er value perception ©2005 Lime-Cell www.gogerty.com

Slide 35: Lime Room to grow Cell % of voice over mobile Finland Italy France UK Ireland Netherlands Germany Sweden Greece USA 0% 5% 10% 15% 20% 25% 30% 35% 40% Source: Strategy Analytics, 2002 ©2005 Lime-Cell www.gogerty.com

Slide 36: Lime Hispanics: TV & Advertisements Cell Hispanics watch 9.71 hours of daily media time 2 hours more than non- Hispanic Caucasians (Santiago Solutions Group) Spanish-language viewers pay more attention to commercials and are more likely to base their purchasing decisions on advertisements than other U.S. consumers (Nielsen Media Research). 36% of Hispanic viewers of Spanish-language television watch commercials in their entirety versus 10% of non-Hispanic viewers watching television in English. (Nielsen study) 40% of Hispanics watching Spanish-language television say ”they frequently discuss commercials” with others versus 7% of non-Hispanics watching English-language television (Nielsen Media Research) 52% of Hispanics say “they frequently get information for making purchase decisions” from watching tv commercials in Spanish, compared with 7% of non-Hispanics watching English-language television. (Nielsen Media Research) ©2005 Lime-Cell www.gogerty.com

Slide 37: Lime Cell Users most reported problems 39% Static/ interference 24% No connection on first try 12% Voice distortion 10% Echoes 9% Dropped/disconnected calls 4% No immediate voicemail notification 2% No immediate test message notification Source: J.D. Power and Associates 2004 ©2005 Lime-Cell www.gogerty.com

Slide 38: Lime Q: Why prepaid? Cell A: Cost Control 78% of paid for wireless minutes go unused Average wireless household pays $17.75 more than the cost of their monthly rate plan Factoring in taxes, fees and additional charges, consumers may pay 5X the advertised rate per minute of their contracted rate plan Source: TNS Telecoms 2004 ©2005 Lime-Cell www.gogerty.com

Slide 39: Lime Q: Who prepaid? Cell A: Everyone Mainstream Consumers. Following the lead of international markets, more and more mainstream American consumers are selecting prepaid over postpaid mobile for its unique benefits that include greater flexibility, access, and budget controls. Youth. Carriers such as Virgin Mobile, Verizon, Cingular, AT&T, T-Mobile (VoiceStream), and Boost Mobile target the youth with prepaid wireless offerings. Market research suggests that prepaid offerings best meet youth’s needs and that youth represents the U.S. wireless industry’s greatest growth potential as well as the opportunity to develop a lifetime of brand loyalty. There are currently 78 million pre-teens, teens and young adults in the United States, a group larger than the total population of most countries. The Yankee Group estimates the youth market will spend over $170 billion this year and will, via their parents, influence an even greater amount of total household spending. U.S. teens now rank wireless phones as the number one coolest item to own and spend an average of $100 per week. Largely overlooked until recently, wireless penetration among U.S. teens stands at only 20 percent. Cahners In-Stat forecasts penetration of U.S. 10 to 24-year-old segment to reach 71 percent in 2004. The Strategis Group says that 29 percent of teens without mobile phones plan to get one this year. Contract Adverse. Unlike postpaid, no contracts are required by prepaid mobile plans. Consumers buy prepaid mobile right off the shelf. Prepaid wireless has no minimum usage periods and affords greater flexibility for temporary users, travelers, and new entrants who have never used a wireless phone before and would like to try the service without long-term commitments. These people appreciate prepaid for its greater flexibility. Budget Conscious. Also unlike postpaid, prepaid gives wireless users complete budget control. With prepaid, users are never surprised by higher-than-expected monthly bills which result from exceeding contracted monthly minutes. A survey among users shows that 73 percent of today’s prepaid subscribers appreciate the improved ability to budget outflows. Credit Challenged. It is estimated that there are 28 million credit-challenged consumers in the U.S. alone. These consumers usually show high interest in owning a mobile phone but lack the credit rating to qualify for postpaid plans. Today, as in the past, about one out of every three U.S. postpaid wireless applicants are denied contract service due to insufficient credit ratings. Last year, AT&T alone turned down 4 million customers. For the credit challenged, prepaid is often their only viable choice. Cash Based and Ethnic Groups. Although credit is widely available in the United States, more than 90 million Americans pay for services in cash. In fact, whether by choice or not, 28 percent of American households have no credit cards. The people in these households include ethnic groups and others who prefer to use cash over credit. The U.S. Census says that nearly 1 million immigrants enter the United States each year. Not only have they not had an opportunity to establish credit, these and other ethnic groups are culturally accustomed to cash prepayments and tend to prefer prepaid services. Today, ethnic consumers already account for a large percentage of telecom expenditures in the United States. Insight Research shows that ethnic and minority groups represent 27 percent of the annual business in the U.S. wireless industry. By 2005, telecom expenditures by ethnic groups are forecast to hit $65 billion. Source: Qcomm and others 2004 ©2005 Lime-Cell www.gogerty.com

Slide 40: Lime WHY TELEVISION? Cell Television Effectiveness 78 74 66 80 70 49 60 50 40 24 30 20 13 11 10 9 8 8 8 7 6 6 6 5 5 4 10 3 0 Most Most Exciting Most Influential Most Persuasive Authoritative Television Radio Newspaper Magazine Internet Source: Bruskin/Audits & Surveys Worldwide, Jan. 2000 Television is the most authoritative, exciting, influential and persuasive communication channel. ©2005 Lime-Cell www.gogerty.com

Slide 41: 1997 1998 1999 4:11 2000 2001 4:19 2002 4:22 Men 2003 4:29 1995 1996 1997 1998 1999 4:46 2000 4:51 2001 4:58 2002 5:05 2003 Women 1995 1996 1997 1998 Source: Nielsen Media Research, NTI Annual Averages 1999 3:04 2000 3:04 2001 Women: More Television 3:09 2002 Daily Time Spent 3:07 2003 Teens 1995 1996 1997 1998 1999 3:07 2000 2001 3:12 2002 3:10 2003 3:14 Children Cell ©2005 Lime-Cell www.gogerty.com Lime

Slide 42: Lime Top 25 TV Spot Categories* Cell Rank Category $spent 2003 1 Automotive 3,783,483,400 2 Restaurants 1,309,803,870 3 Car & Truck Dealers 861,902,070 4 Telecommunications 663,956,660 5 Furniture Stores 638,671,220 6 Food & Food Products 553,833,450 7 Financial 491,242,390 8 Insurance & Real Estate 437,721,350 9 Travel, Hotels & Resorts 431,750,040 10 Leisure Time Activities & Events 419,965,040 11 Motion Pictures 385,158,590 12 Government & Organizations 379,739,620 *Includes both local and national spot activity Source: Television Bureau of Advertising (TVB) from estimates supplied by TNS Media Intelligence/CMR. ©2005 Lime-Cell www.gogerty.com

Slide 43: Lime How Adults Learn About Products Cell Radio Internet 3% 10% Newspaper s 13% Television 57% Magazines 17% Source: TVB, Nielsen Media Research Custom Survey 2003 ©2005 Lime-Cell www.gogerty.com

Slide 44: Lime Television Advertising Has the Cell Best Perception Among Adults Most Persuasive Media Internet 3% Magazines 7% Radio 9% Newspapers 14% Television 67% Source: TVB, Nielsen Media Research Custom Survey 2003 ©2005 Lime-Cell www.gogerty.com

Slide 49: Lime Customer lifecycle Value Cell $60 $50 $40 $30 $20 $10 $- $(10) $(20) $(30) $(40) Month 12 Month 15 Month 18 Month 21 Month 24 Month 27 Month 30 Month 3 Month 6 Month 9 Capture Cost of capture=$37, Breakeven is month 12 Average life is 30 months w/3.5% churn ©2005 Lime-Cell www.gogerty.com

Slide 50: Lime Model: individual consumer Cell $ 10.00 CPM raw media cost Media awareness 2.4 Number of calls/CPM $ 4.17 Cost per call capture $ 7.00 phone call handling cost Call in 80% Browse to buy ratios Capture Purchase $ 98.97 Average sale revenue $ 120.00 Average cost of goods $ 15.00 Upsell revenue Upsell $ 8.00 Upsell income $ 8.99 Fulfillment costs Returns 15% Return ratio Enhance $ 13.13 CPO $ 9.00 Activation $ (35.16) subscriber addition monthly $ 19.00 ARPU $ 228.00 Annual revenue/user services 14.7% $ 2.80 profit per month Extend $ 33.60 Annual income/user 3.25% Monthly churn 30.8 Customer life (months) $ 86.15 net income/user ©2005 Lime-Cell www.gogerty.com

Slide 51: Lime Customer lifecycle partners Cell       Phone Activation Add-on First point of Order taking Fulfillment Concept & packaging Upsell (insurance) Network services POSA Card top ups Future contact DRTV CRM Credit Handset Production Offering media, covers operator Voice mail distributors & Call center authorization wholesalers design CRM etc. MVNE: Handset DRTV 3rd party Handset insurance Brightpoint Sprint Hyde Hispanic Communications packaging Production verification Company Visage eSecuritel Cost: Cost – no Gtech Mobile Plastic Hawthorn 3PV indication Smsmg.com Warranty Nokia 2285 - Blackstone works Media Bridgewater Cost Per call $117 Billing: Packaging AIG Warranty SCIconnections Systems Lexicon $ 0.75-3.00 Nokia 3586 - Bridgewater Cost – Marketing NEW Customer AirTel Wireless Cost: $ 117 Systems design fee Service Companies 60 sec. American Wireless $4k $2.5m Cost – no production: Warranty indication Cell Cards LLC Production $50k Corporation of cost TBC America Convergys Encompass Communications 30 min. Legal & production: Licensing, Cell jewelry Cost – no Prepaid Concepts Inc. $150k Regulatory indication Phone Card World Mobile PRE Solutions Inc. Printing Media buy: Regnum Technologies Bridgewater Q Comm International $30–50k/wk Group Display Handset covers Vincent Huang & Associates Pack Market test 3 Law Offices Cellular Factory weeks: 60–90k of Thomas iAgentnetwork PhoneCard K. Crowe, EBK Manufacturing Warehouse Call center Techynik MFG Inc. P.C. cost: $15k Ekatomi US1Com West Coast Distribution Inc. Inc. Media Buy WolrdChoice Allstate Backchannel Communications Media The Phonecard Warehouse PaySpot ©2005 Lime-Cell www.gogerty.com

Slide 52: Lime Launch Sept 05: Target 600K Cell Subscribers 000's 800 700 600 500 400 300 200 100 0 Sep-05 Dec-05 Mar-06 Sep-06 Dec-06 Jun-07 Mar-07 Jun-06 Breakeven is 140,000 users ©2005 Lime-Cell www.gogerty.com

Slide 53: Lime Revenue Target: $155m Cell Annual rev rate $(m) $160 $140 $120 $100 $80 $60 $40 $20 $0 Apr-05 Apr-07 Apr-06 Oct-05 Jan-06 Jan-07 Jan-05 Oct-06 Jul-05 Jul-06 Breakeven: 45,000 users Jan 06 ©2005 Lime-Cell www.gogerty.com

Slide 54: Lime Geographic: Breakdown Cell Top 25 US Hispanic Market City & 000's of Subscribers Populations (m) Los Angeles 6.96 New York 4.92 Chicago, 125 Miami-Ft. Lauderdale 2.39 Houston Dallas Houston 1.74 San Antonio, 125 Chicago 1.74 Dallas-Ft. Worth 1.44 San Francisco-Oak-San Jose 1.44 San Antonio 1.39 Phoenix 1.09 Harlingen-Wslco-Brnsvl 1.00 Albuquerque-Santa Fe 0.91 San Diego 0.87 Sacramento-Stockton-Modesto 0.83 El Paso 0.83 Los Angeles San Fresno-Visalia 0.83 Fran, 150 Denver 0.74 New York, 120 Philadelphia 0.61 Washington, DC 0.57 Orlando-Daytona Beach 0.52 Tampa-St. Petersburg 0.52 Boston (Manchester) 0.48 Austin 0.48 Tucson 0.44 Miami- Ft. Corpus Christi 0.39 Las Vegas 0.39 lauderdale, 132 Target is 0.60 m users ©2005 Lime-Cell www.gogerty.com

Slide 55: Lime 7.6m Hispanics in context Cell                                                                                                                                                                            40.0 (m) US Hispanic population                                       66% Current Hispanic penetration                                       85% Future penetration rate                                       7.60 (m) user potential                                                                                                                                                                                                                                                                                                                                                                                                                40 X 19=760              �

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