SOCIAL, DIGITAL
AND MOBILE IN

VIETNAM
we are social
DECEMBER 2011
we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SIMON.KEMP@WEARESOCIAL.SG
@WEARESO...
VIETNAM

85,846,997
TOTAL POPULATION

29,268,606
INTERNET USERS

6,800,000

30%

70%

URBAN

RURAL

34 %

INTERNET PENETRA...
2 IN 3
VIETNAMESE NETIZENS
USE THE WEB EVERY DAY

we are social

SOURCE: CIMIGO NETCITIZENS REPORT
VIETNAMESE NETIZENS SPEND AN AVERAGE OF

140 MINUTES

USING THE INTERNET EACH WEEKDAY

we are social

SOURCE: COMSCORE
26%
OF VIETNAMESE NETIZENS ACCESS
THE WEB FROM INTERNET CAFES

we are social

SOURCE: CIMIGO NETCITIZENS REPORT
THE AVERAGE VIETNAMESE SOCIAL MEDIA USER SPENDS

137 MINUTES

ON SOCIAL MEDIA SITES EVERY MONTH

we are social

SOURCE: CO...
97%
OF VIETNAMESE INTERNET USERS
AGED 15 – 24 USE SOCIAL MEDIA

we are social

SOURCE: COMSCORE
SOCIAL NETWORK USER NUMBERS IN VIETNAM:

ZING

FACEBOOK

YUME

6.8 M

2.9 M

2.9 M

we are social

SOURCE: LATEST SITE-REP...
FACEBOOK DEMOGRAPHICS IN VIETNAM

35--44:
4%

45-54:
1%

55-64:
0%

65+:
0%

13-17:
13%
25-34:
25%
MALE:
54%

FEMALE:
46%
...
TOP FACEBOOK PAGES IN VIETNAM
#
1
2
3
4
5
6
7
8
9
10

BRAND PAGE
MUACHUNG
NHÓMMUA
NHÓMMUA HÀ NỘI
KFC VIETNAM
LINKSYS VIETN...
REACH OF INSTANT
MESSAGING IN VIETNAM:

72%
we are social

SOURCE: COMSCORE
30,000,000
VIETNAMESE NETIZENS HAVE VISITIED
ONLINE AUCTION OR SHOPPING SITES

we are social

SOURCE: ASIA DIGITAL MAP
78%
OF VIETNAMESE NETIZENS
HAVE LISTENED TO MUSIC ONLINE

we are social

SOURCE: NIELSEN
60%
OF VIETNAMESE NETIZENS
HAVE DOWNLOADED MUSIC

we are social

SOURCE: NIELSEN
65%
OF VIETNAMESE WEB USERS WOULD SHARE
THEIR INTERNET USE PATTERNS WITH
ADVERTISERS TO SEE MORE RELEVANT ADS

we are soci...
40%
OF VIETNAM’S INTERNET USERS HAVE USED
A MOBILE DEVICE TO ACCESS THE WEB

we are social

SOURCE: NIELSEN
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
HTTP://WEARESOCIAL.SG
we are social
SIMON KEMP
MANAGING DIRECTOR
@ESKIMON
SIMON.KEMP@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG

we are social

LAM CAI YU
ACCOUNT E...
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Social networks, digital, mobile in Vietnam from WAS - We Are Social, 2011

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Một dữ liệu của WAS - We Are Social về Internet, mạng xã hội, điện thoại di động ở VN năm 2011. WAS không nêu rõ nguồn thông tin nên khó có thể kiểm chứng. Tuy nhiên, vẫn là một tham khảo tốt cho các bạn muốn quan tâm. Copyright by We Are Social SG, 2011

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Social networks, digital, mobile in Vietnam from WAS - We Are Social, 2011

  1. 1. SOCIAL, DIGITAL AND MOBILE IN VIETNAM we are social DECEMBER 2011
  2. 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SG we are social
  3. 3. VIETNAM 85,846,997 TOTAL POPULATION 29,268,606 INTERNET USERS 6,800,000 30% 70% URBAN RURAL 34 % INTERNET PENETRATION 8% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 129,729,035 100+ % MOBILE SUBSCRIBERS we are social MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  4. 4. 2 IN 3 VIETNAMESE NETIZENS USE THE WEB EVERY DAY we are social SOURCE: CIMIGO NETCITIZENS REPORT
  5. 5. VIETNAMESE NETIZENS SPEND AN AVERAGE OF 140 MINUTES USING THE INTERNET EACH WEEKDAY we are social SOURCE: COMSCORE
  6. 6. 26% OF VIETNAMESE NETIZENS ACCESS THE WEB FROM INTERNET CAFES we are social SOURCE: CIMIGO NETCITIZENS REPORT
  7. 7. THE AVERAGE VIETNAMESE SOCIAL MEDIA USER SPENDS 137 MINUTES ON SOCIAL MEDIA SITES EVERY MONTH we are social SOURCE: COMSCORE
  8. 8. 97% OF VIETNAMESE INTERNET USERS AGED 15 – 24 USE SOCIAL MEDIA we are social SOURCE: COMSCORE
  9. 9. SOCIAL NETWORK USER NUMBERS IN VIETNAM: ZING FACEBOOK YUME 6.8 M 2.9 M 2.9 M we are social SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
  10. 10. FACEBOOK DEMOGRAPHICS IN VIETNAM 35--44: 4% 45-54: 1% 55-64: 0% 65+: 0% 13-17: 13% 25-34: 25% MALE: 54% FEMALE: 46% 18-24: 56% we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  11. 11. TOP FACEBOOK PAGES IN VIETNAM # 1 2 3 4 5 6 7 8 9 10 BRAND PAGE MUACHUNG NHÓMMUA NHÓMMUA HÀ NỘI KFC VIETNAM LINKSYS VIETNAM CUNGMUA.COM HTC VIETNAM CONVERSE VIETNAM ACER VIỆT NAM VIETNAM AIRLINES we are social LIKES 169,646 126,424 56,695 44,598 37,135 35,626 35,280 33,636 30,558 28,936 GROWTH 0.00% 0.00% 0.00% 18.95% 0.30% 14.84% 2.86% 5.31% 0.00% 24.38% SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  12. 12. REACH OF INSTANT MESSAGING IN VIETNAM: 72% we are social SOURCE: COMSCORE
  13. 13. 30,000,000 VIETNAMESE NETIZENS HAVE VISITIED ONLINE AUCTION OR SHOPPING SITES we are social SOURCE: ASIA DIGITAL MAP
  14. 14. 78% OF VIETNAMESE NETIZENS HAVE LISTENED TO MUSIC ONLINE we are social SOURCE: NIELSEN
  15. 15. 60% OF VIETNAMESE NETIZENS HAVE DOWNLOADED MUSIC we are social SOURCE: NIELSEN
  16. 16. 65% OF VIETNAMESE WEB USERS WOULD SHARE THEIR INTERNET USE PATTERNS WITH ADVERTISERS TO SEE MORE RELEVANT ADS we are social SOURCE: NIELSEN
  17. 17. 40% OF VIETNAM’S INTERNET USERS HAVE USED A MOBILE DEVICE TO ACCESS THE WEB we are social SOURCE: NIELSEN
  18. 18. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG we are social
  19. 19. SIMON KEMP MANAGING DIRECTOR @ESKIMON SIMON.KEMP@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG we are social LAM CAI YU ACCOUNT EXECUTIVE @HICAIS CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG
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