Web 2.0 in the Eyes of Social Enterprises

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Presentation of Ms. Irene So, Senior Manager, Research & Development,
Senior Citizen Home Safety Association
Cybersenior Network Development Association at NGO 2.0 Forum

Published in: Technology, Business
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Web 2.0 in the Eyes of Social Enterprises

  1. 1. Web 2.0 in the Eyes of Social Enterprises Irene So Senior Manager, Research & Development Senior Citizen Home Safety Association Cybersenior Network Development Association 1 December 2009
  2. 2. Outline <ul><li>What? </li></ul><ul><li>Why? </li></ul><ul><li>How? </li></ul><ul><li>Benefits </li></ul><ul><li>Challenges </li></ul>
  3. 3. Our story starts with a spirit of social entrepreneurship … Searching and doing viable businesses to address social problems and needs everyday since 13 years ago …
  4. 4. In 1996, an unexpected cold spell caused more than 150 senior citizens living alone died at home!
  5. 5. Simple technology as a reliable, sustainable & financially viable solution – Personal Emergency Link Service ( 一線通平安鐘 ) Mobile Link Service ( 隨身寶服務 ) 3 million times of emergency assistance 170,000 lives saved 120,000 users & their families have peace of mind Free care and hotline services
  6. 6. Co-decision Interactive Co-develop interoperability Collaborative Sharing WEB 2.0 Knowledge Creation Knowledge Capture Knowledge Retention Knowledge Sharing
  7. 7. Marketing & PR Research & Development Empowerment & Solidarity Web 2.0 is one of the means to an end … Web 2.0 as one of the means to an end …
  8. 8. Marketing & PR Research & Development Empowerment & Solidarity Reach “clients”, “buyers” and “influencers” Service/Product/Event Promotion Increase efficiency in information dissemination
  9. 10. forum
  10. 11. Forum Monitoring 網上討論區 Total: 1,178 瀏覽人次 87 http://www.lalulalu.com 11 12 http://www03.ktzhk.com 10 177 http://uwants.com 9 21 http://xocat.com 8 52 http://www.ohome.biz 7 165 http://www.c9web.com 6 53 http://forum.qooza.hk 5 Not countable http://hk.knowledge.yahoo.com 4 195 http://www.hkreporter.com 3 416 http://www.discuss.com.hk 2 Not countable http://hk1001.com/Common/Reader/News/ShowNews.jsp ? Nid=4537&Pid=3&Version=0&Cid=3&Charset=big5_hkscs 1 瀏覽人次 (20 Apr 09) Forums Items
  11. 14. Marketing & PR Research & Development Empowerment & Solidarity Collect Market Intelligence/ customer feedback Build Partnerships and Networks Information Sharing
  12. 15. Marketing & PR Research & Development Empowerment & Solidarity Platform to Share Social/Digital Inclusion Knowledge Capture/Creation
  13. 16. Web 2.0 in Cybersenior…
  14. 17. Blog
  15. 18. 151 elderly bloggers
  16. 21. Facebook
  17. 23. YouTube
  18. 24. Social Inclusion
  19. 25. Benefits <ul><li>“ Free” publicity and media </li></ul><ul><li>Convenience – self-edited, self-managed, free style </li></ul><ul><li>Multiple Functions : e.g.Youtube, Picasa, Facebook </li></ul><ul><li>Digital Inclusion </li></ul><ul><li>Active Aging in Community </li></ul>
  20. 26. Challenges <ul><li>Time & Resources Management </li></ul><ul><li>Uncontrollable response – 2-sided sword (negative feedback, non-erasable) </li></ul><ul><li>Indirect, too soft selling </li></ul><ul><li>Public monitoring & opinion </li></ul><ul><li>Computer literacy levels of colleagues and targets – another kind of “exclusion” </li></ul><ul><li>Phase out risk? </li></ul><ul><li>Elderly appropriate? – traditional + Web2.0 tools </li></ul>
  21. 27. <ul><li>-- End – </li></ul><ul><li>Special Thanks Given to My Teammates: </li></ul><ul><li>Clement Chan </li></ul><ul><li>Cindy Ho </li></ul><ul><li>Esther Yuen </li></ul><ul><li>Carmen Ho </li></ul>

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