Are U Ready to Move?
Upcoming SlideShare
Loading in...5

Are U Ready to Move?



Presentation of Mr. Johnny Wong, Director, Hotmob Limited of NGO 2.0 Forum

Presentation of Mr. Johnny Wong, Director, Hotmob Limited of NGO 2.0 Forum



Total Views
Views on SlideShare
Embed Views



1 Embed 3 3



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Are U Ready to Move? Are U Ready to Move? Presentation Transcript

    • Presentation by
    • Johnny Wong
    • Hotmob Limited
    NGO 2.0 Forum 2009
  • The Right Channel for Right Campaign?
  • The numbers tell: The Media is Definitely Changing
  • Over 11 million mobile subscribers in Hong Kong Mobile Penetration over 167.8% (figures provided from OFTA) 4 millions of 2.5G and 3G services (figures provided from OFTA)
  • Average 44MB of data used with a web-connected phone and total 147,000 GB was used in a month (January 2009), 14 times more than data usage in January 2007 (figures provided from OFTA) +500,000 iphone users in HK + 900,000 apps in App Store worldwide (figures provided from Apple Inc.) Global Adspend on Mobile will reach US$913.5M in 2009 and forecast to US$13B by 2013 (report provided from GARTNER)
  • Why mobile ?
    • 1. Mobile Penetration = TV + Computer
    • SmartPhone is HOT!
    • Change of User Behavior and Generation
    • 4. Data Tariff Plan is more affordable
    • 5. More awareness of mobile marketing
    • Targeted Measurable results (ROI)
    • Anytime anywhere
  • How to make people engaged via Mobile ?
  • Methodology: Social Media on the MOVE
    • The power of your peer group
    • A place to show up
    • No boundaries
    • Rich Media
    • Cost effective
    • Do it WISELY!
  • Methodology: Instant Engagement Solutions
    • The effectiveness of direct marketing
    • Location text messages
    • Direct-Dial-Out for enquiry
    • Link to mobile site
    • Downloadable
    • User data acquisition
    • Green and Targeted
    • Increase awareness instantly
  • Methodology: Display Advertising
    • Call for immediate action
    • Direct – Dial Out
    • Acquire personal information such as email or
    • phone number
    • Link to mobile site
    • Divert to App Store for download
    • Mobile transaction
    • Commercial or personal support
  • Methodology: New Media Identity
    • An extension to your EXPOSURE
    • capture people who are mobile
    • provide relevant information, e.g. locations, offers etc.
    • short clips video contents
    • handset independent VS
  • Methodology: Mobile Application
    • New Format of mobile marketing
    • Over 2.5B apps downloaded from app
    • store
    • Customize functionality to match with
    • each entity identity
    • In-app notification
    • Easy development, application and
    • distribution
  • Case Studies: The Power of Mobile Banner 1% - 7% Click Through Rate
  • Promotion Period Case Studies: The Power of Mobile Banner 10 times downloaded rate increased
  • Case Studies: The Power of Mobile Banner 10.Sep, 09 (Rank 8) 11.Sep, 09 (Rank 6) 13.Sep, 09 (Rank 3) Rank to Top 3 from 100 within 4 Days
  • More Fun? Augmented Reality demonstration on mobile Location Base Information User Interaction Visualized information
  • The difficulty is not the way to do, it’s about the action you take! Are you ready to MOVE?