Are U Ready to Move?
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Are U Ready to Move?

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Presentation of Mr. Johnny Wong, Director, Hotmob Limited of NGO 2.0 Forum

Presentation of Mr. Johnny Wong, Director, Hotmob Limited of NGO 2.0 Forum

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Are U Ready to Move? Are U Ready to Move? Presentation Transcript

    • Presentation by
    • Johnny Wong
    • Hotmob Limited
    • m.hot-mob.com
    • www.hot-mob.com
    NGO 2.0 Forum 2009
  • The Right Channel for Right Campaign?
  • The numbers tell: The Media is Definitely Changing
  • Over 11 million mobile subscribers in Hong Kong Mobile Penetration over 167.8% (figures provided from OFTA) 4 millions of 2.5G and 3G services (figures provided from OFTA)
  • Average 44MB of data used with a web-connected phone and total 147,000 GB was used in a month (January 2009), 14 times more than data usage in January 2007 (figures provided from OFTA) +500,000 iphone users in HK + 900,000 apps in App Store worldwide (figures provided from Apple Inc.) Global Adspend on Mobile will reach US$913.5M in 2009 and forecast to US$13B by 2013 (report provided from GARTNER)
  • Why mobile ?
    • 1. Mobile Penetration = TV + Computer
    • SmartPhone is HOT!
    • Change of User Behavior and Generation
    • 4. Data Tariff Plan is more affordable
    • 5. More awareness of mobile marketing
    • Targeted Measurable results (ROI)
    • Anytime anywhere
  • How to make people engaged via Mobile ?
  • Methodology: Social Media on the MOVE
    • The power of your peer group
    • A place to show up
    • No boundaries
    • Rich Media
    • Cost effective
    • Do it WISELY!
    Entity
  • Methodology: Instant Engagement Solutions
    • The effectiveness of direct marketing
    • Location text messages
    • Direct-Dial-Out for enquiry
    • Link to mobile site
    • Downloadable
    • User data acquisition
    • Green and Targeted
    • Increase awareness instantly
  • Methodology: Display Advertising
    • Call for immediate action
    • Direct – Dial Out
    • Acquire personal information such as email or
    • phone number
    • Link to mobile site
    • Divert to App Store for download
    • Mobile transaction
    • Commercial or personal support
  • Methodology: New Media Identity
    • An extension to your EXPOSURE
    • capture people who are mobile
    • provide relevant information, e.g. locations, offers etc.
    • short clips video contents
    • handset independent
    http://www.greenpeace.org VS http://m.greenpeace.org.cn
  • Methodology: Mobile Application
    • New Format of mobile marketing
    • Over 2.5B apps downloaded from app
    • store
    • Customize functionality to match with
    • each entity identity
    • In-app notification
    • Easy development, application and
    • distribution
  • Case Studies: The Power of Mobile Banner 1% - 7% Click Through Rate
  • Promotion Period Case Studies: The Power of Mobile Banner 10 times downloaded rate increased
  • Case Studies: The Power of Mobile Banner 10.Sep, 09 (Rank 8) 11.Sep, 09 (Rank 6) 13.Sep, 09 (Rank 3) Rank to Top 3 from 100 within 4 Days
  • More Fun? Augmented Reality demonstration on mobile Location Base Information User Interaction Visualized information
  • The difficulty is not the way to do, it’s about the action you take! Are you ready to MOVE?