Social Media Risk Index for
Small to Medium Sized Businesses
• Uncover top concerns among SMBs about social
media, and draw correlations with actual incidence of
malware and ultimately financial loss
Who was surveyed?
• 315 representatives from U.S.‐based companies with
• All participants involved in setting and/or enforcing
policies related to network activities
• Survey conducted during the month of July 2010
Nearly a third of SMBs have been infected by social
35% of those infected suffered a financial loss, with more
than a third of those companies reporting $5,000+ in
Facebook is driving the majority of social media‐related
infections as well as employee privacy violations
More than half of SMBs have adopted a social media
governance policy, including 25 percent blocking
employees from accessing popular social media sites via
gateway appliances and/or cloud solutions
Does your business currently use social media tools?
Which of the following tools does your business have
active accounts with? (Please check all that apply)
What are the primary reasons employees use social
media tools at your organization?
Is personal use of social media allowed at work?
Is personal use of social media allowed on company
computers during non‐working hours?
Are there any disallowed social media activities for
Which of the following activities are disallowed?
(Please check all that apply)
Does your company actively block social media sites
How does your company block employees from
accessing social sites? (Please check all that apply)
Does your company have a social media governance
policy in place for employees?
Do you have personnel to actively enforce the policy?
Does your organization plan to formalize a social
media policy within the next six months?
Is training about social media benefits and risks made
available to employees?
What are your biggest concerns about social media
right now? (Please check all that apply)
How knowledgeable is your company about the risks
of social media?
How knowledgeable do you perceive your company’s
employees to be about the threats posed by social
Has your business ever experienced any of the following
as a result of social media use by employees? (Please
check all that apply)
For those suffering privacy violations: What social
networking site did the privacy violation stem from?
(Please check all that apply)
For those suffering privacy violations: After the
privacy violation occurred, did your company change
its policies regarding social media usage by
For those suffering from infections: What social
networking site did the malware or virus infection
stem from? (Please check all that apply)
For those suffering from infections: Were there any
financial losses resulting from the malware or virus
For those suffering from infections: What were the
estimated monetary losses from the infection?
Is an updated antivirus installed on all employee
Does your business currently have web content
filtering controls in place?
The solution to Social Media threats?
Panda Cloud Internet Protection (PCIP)
PCIP provides policy‐driven secure web access delivered by and managed through
the cloud, combining protection against web‐borne threats with data leak
prevention and granular reporting of all Internet activities. By shifting security
management and implementation to the cloud, PCIP increases businesses’ control
over web‐based activities while saving time and money.
• Advanced threat protection: Beyond URL filtering, protect against Web 2.0
• Controlled access: You can control every aspect of your employees’ behavior –
which websites, how long, how much bandwidth, etc
• Fine Granularity: Control if employees can view or post on websites, use IM,
which file‐types allowed, etc.
• Correlated reports: In a single console, view your policies, transaction‐level
reports, analysis across all services (secure, web access, DLP)