European Food Industry:Key Challenges Increased international competition Increased worldwide food demand Concerns for food safety and quality Interest in added- value food Changing attitudes and emerging consumertrends
ConsumerTrends in FoodselectionThe XTC Trends Tree™ is a hierarchical structure that summarizes overall consumerexpectations and categorizes them under five axes, and then breaks them down intoinnovation trends and subsequently into the new drivers used by the world’s manufacturers tomeet these expectations, http://www.xtcworldinnovation.com
EuropeanTechnology Platform Food for Life An industry-led, public/private partnership encouraged bythe EC to drive innovation and unite stakeholdercommunities (industry, academia, researchers, consumers,media, etc.) in reaching strategic research objectives forthe agro- food sector To increase industry competitiveness and safeguard thecontinued well-being and welfare of consumers acrossEuropehttp://etp.fooddrinkeurope.eu
EuropeanTechnologyPlatform Food for LifeC h a l l e n g e s1. Ensuring that the healthy choice is the easy choicefor consumers2. Delivering a healthy diet3. Developing value-added food products with superiorquality, convenience, availability andaffordability4. Assuring safe foods that consumers can trust,5. Achieving sustainable food production6. Managing the food chain7. Communication, training and technology transfer,competitiveness and consumer interaction
The integrated picture- social, consumer and science needs(Source: EuropeanTechnology Platform “Food for Life”, Strategic Research Agenda2007-2020, http://etp.ciaa.be/documents/CIAA-ETP%20broch_LR.pdf).
•The new 80 billion euro research and innovation fundingprogramme (2014-2020)•A single programme bringing together three separateprogrammes/ initiatives *•Coupling research to innovation – from research to retail,all forms of innovation•Focus on societal challenges facing EU society, e.g. health,clean energy and transport•Simplified access, for all companies, universities, institutes inall EU countries and beyond*The 7th Research Framework Programme (FP7), innovation aspects of Competitiveness and Innovation FrameworkProgramme (CIP), EU contribution to the European Institute of Innovation andTechnology (EIT)
Three priorities:1. Excellent science2. Industrialleadership3. Societal challenges
1.A single set of rulesAdapted for the whole research and innovation cycleCovering all research programmes and funding bodiesAligned to the Financial Regulation, coherent with other new EU Programmes2. One project – one funding rateMaximum of 100% of the total eligible costs (except for actions close tomarket, where a 70% maximum will apply)Indirect eligible costs: a flat rate of 20% of direct eligible costs3. Simple evaluation criteriaExcellence – Impact – Implementation (Excellence only, for the ERC)4. New forms of funding aimed at innovation: pre-commercial procurement, inducement prizes, dedicated loan and equity instruments5. International participation: facilitated but betterprotecting EU interests
6. Simpler rules for grants: broader acceptance ofparticipants accounting practices for direct costs, flat rate for indirectcosts, no time-sheets for personnel working full time on a project, possibilityof output-based grants7. Fewer, better targeted controls and auditsLowest possible level of requirements for submission of audit certificateswithout undermining sound financial managementAudit strategy focused on risk and fraud prevention8. Improved rules on intellectual propertyBalance between legal security and flexibilityTailor-made IPR provisions for new forms of fundingA new emphasis on open access to research publications
RoadmapHorizon 2020•Ongoing: Parliament and Council negotiations onCommission proposals and budget for Horizon 2020•2012- 2013: Final calls under 7th FrameworkProgramme for Research to bridge gap towards Horizon2020•By end 2013: Adoption of legislative acts by Parliamentand Council on Horizon 2020•1/1/2014: Horizon 2020 starts; launch of first calls, goodluck!