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Chap6

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Chapter 6- Entrepreneurship lecture International University- HCMcity

Chapter 6- Entrepreneurship lecture International University- HCMcity

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    • 1. Technology Ventures: From Idea to OpportunityChapter 6: Summary Our greatest glory is not in never falling but in rising every time we fall. Confucius What determines the success of entrepreneurial efforts and how can they be managed? A new venture that creates a novel solution to a problem will be subject to uncertainty of outcome. An action in an uncertain market is sure to experience a risk of delay or loss. It is the entrepreneur’s task to reduce and manage all risks as much as possible. Summary
    • 2. Technology Ventures: From Idea to OpportunityChapter 6: concept Risk is the chance or possibility of loss. Regret is the amount of loss a person can tolerate.
    • 3. Technology Ventures: From Idea to OpportunityChapter 6: Figure 6.1 Risk = Hazard x Uncertainty Decision
    • 4. Technology Ventures: From Idea to OpportunityChapter 6: concept Economies of scale are expected based on the concept that larger quantities of units sold will result in reduced per-unit costs. Scalability refers to how big a firm can grow in various dimensions to provide more service. Question: A new firm plans to develop and sell a database offering information on college admissions and selectivity. If successful, will this firm expect economies of scale and scalability?
    • 5. Technology Ventures: From Idea to OpportunityChapter 6: Figure 6.7 Network economies arise in industries where a network of complementary products is a determinant of demand (also called network effects). + + Re-enforcing Loop Utility (Value) of the network Wide visibility and recognition of the value of the network + Number of users on the network The reinforcing characteristic of a positive loop exhibiting network effects.
    • 6. Technology Ventures: From Idea to Opportunity Usability is a measure of the quality of a user’s experience when interacting with a product. The Five Factors of Usability • Ease of Learning How long does it take to learn the product's operation? • Efficiency of Use Once experienced, how fast can the user complete the necessary steps? • Memorability Can the user remember how to use the product? • Error Frequency and Severity How often do users make errors and how serious are these errors? • Satisfaction Does the user like operating the product? Chapter 6: Table 6.6
    • 7. Technology Ventures: From Idea to OpportunityChapter 6: Figure 6-11 Risk and Return 40 30 20 10 0 0 Low Moderate High Highest Annual Expected Return (%) Higher return & higher risk of a disruptive application High-return & high risk venture Risk-free T-bill S&P500 stock portfolio Low risk franchise Moderate risk venture
    • 8. Technology Ventures: From Idea to OpportunityChapter 6: Principle The entrepreneur seeks to manage risks and attain economies of scale, scope, and networks while achieving scalability of the business.
    • 9. Technology Ventures: From Idea to OpportunityChapter 6: Venture Challenge VENTURE CHALLENGE 1)Describe the major risks for your venture. How can you reduce these risks? 2)What is the potential for economies of scale and scope? Is this business scalable? 3)Describe the venture’s potential for creating network effects. 4)Is your product or service a disruptive application?
    • 10. Technology Ventures: From Idea to OpportunityChapter 6: DVD Video DVD Video “Types of Entrepreneurial Risk” Jerry Kaplan (Winster)

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