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Vietnam presents
The brand experience events
 
Objectives <ul><li>Build credentials and authenticity </li></ul><ul><li>Drive brand experience through events </li></ul><u...
 
EVERYTHING THAT YOU SEE, HEAR, TOUCH AND TASTE IS REFLECTIVE OF FRANCE’S SUPREME PLEASURES AND WILL AWAKEN THE SENSES. <ul...
 
On 29 th  Nov <ul><li>The whole internal Sales Team (Hanoi + HCMC) to join a kick-off meeting right before the events </li...
On 30 th  Nov <ul><li>A press conference to officially announce the launch of Kronenbourg 1664 in Vietnam </li></ul><ul><l...
 
 
 
 
 
On 29 th
 
 
 
 
On 30 th
 
 
 
 
 
@ HCMC Fine Art Museum
 
 
 
 
@ HCMC Fine Art Museum
 
 
 
 
 
Juan Luis on the 29 th   A famous MC on the 30 th
 
 
 
 
 
 
 
 
 
 
Featuring Vietnam’s top designer Nguyen Cong Tri
 
 
 
 
 
 
 
featuring Park Hyatt service
 
 
 
Featuring DJ Godwin from Ministry of Sound (Singapore)
 
 
 
Featuring the virtual Louvre Museum
 
 
 
 
On 29 th
 
 
 
 
On 30 th
 
 
 
 
 
What they said about the events…
Word on the Street <ul><li>“ My expectations were very high. I was expecting a pretty good show. But wow, this really went...
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Vietnam K1664 Brand Experience Events 30 Nov 07 [2003]

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Transcript of "Vietnam K1664 Brand Experience Events 30 Nov 07 [2003]"

  1. 1. Vietnam presents
  2. 2. The brand experience events
  3. 4. Objectives <ul><li>Build credentials and authenticity </li></ul><ul><li>Drive brand experience through events </li></ul><ul><li>Build a community of opinion leaders, engage them with the brand to indirectly serve as brand ambassadors </li></ul>
  4. 6. EVERYTHING THAT YOU SEE, HEAR, TOUCH AND TASTE IS REFLECTIVE OF FRANCE’S SUPREME PLEASURES AND WILL AWAKEN THE SENSES. <ul><li>WHEN YOU ENTER CHATEAU 1664 IT FEELS LIKE YOU ARE TRANSPORTED TO A DESTINATION OF UNRIVALED PLEASURES CELEBRATING THE FRENCH WAY OF LIFE… </li></ul>
  5. 8. On 29 th Nov <ul><li>The whole internal Sales Team (Hanoi + HCMC) to join a kick-off meeting right before the events </li></ul><ul><li>200 customers, including trade owners, distributors and business partners. </li></ul>
  6. 9. On 30 th Nov <ul><li>A press conference to officially announce the launch of Kronenbourg 1664 in Vietnam </li></ul><ul><li>150 influencers/opinion leaders and 32 key press people were invited to the party </li></ul>
  7. 15. On 29 th
  8. 20. On 30 th
  9. 26. @ HCMC Fine Art Museum
  10. 31. @ HCMC Fine Art Museum
  11. 37. Juan Luis on the 29 th A famous MC on the 30 th
  12. 48. Featuring Vietnam’s top designer Nguyen Cong Tri
  13. 56. featuring Park Hyatt service
  14. 60. Featuring DJ Godwin from Ministry of Sound (Singapore)
  15. 64. Featuring the virtual Louvre Museum
  16. 69. On 29 th
  17. 74. On 30 th
  18. 80. What they said about the events…
  19. 81. Word on the Street <ul><li>“ My expectations were very high. I was expecting a pretty good show. But wow, this really went beyond my imagination…” –Sarah Nguyen, Fashionist and Creative Director, Nino Maxx </li></ul><ul><li>“ This is F**king Amazing!!!…” –Nguyen Cong Tri, Designer </li></ul><ul><li>“ I’ve never seen a beer company launch like this in Vietnam before!!!…” –Reporter, Saigon Tiep Thi Magazine </li></ul><ul><li>“ I’m on my third beer, and this is just the press conference. I never usually drink. I want more!!” – Ms. Thu Anh, Vietnam News </li></ul><ul><li>“ This is truly glamorous!!” – A Model </li></ul>
  20. 82. Thank you!
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