Vietnam K1664 Brand Experience Events   30 Nov 07 [2003]
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Vietnam K1664 Brand Experience Events 30 Nov 07 [2003]

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Vietnam K1664 Brand Experience Events   30 Nov 07 [2003] Vietnam K1664 Brand Experience Events 30 Nov 07 [2003] Presentation Transcript

  • Vietnam presents
  • The brand experience events
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  • Objectives
    • Build credentials and authenticity
    • Drive brand experience through events
    • Build a community of opinion leaders, engage them with the brand to indirectly serve as brand ambassadors
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  • EVERYTHING THAT YOU SEE, HEAR, TOUCH AND TASTE IS REFLECTIVE OF FRANCE’S SUPREME PLEASURES AND WILL AWAKEN THE SENSES.
    • WHEN YOU ENTER CHATEAU 1664 IT FEELS LIKE YOU ARE TRANSPORTED TO A DESTINATION OF UNRIVALED PLEASURES CELEBRATING THE FRENCH WAY OF LIFE…
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  • On 29 th Nov
    • The whole internal Sales Team (Hanoi + HCMC) to join a kick-off meeting right before the events
    • 200 customers, including trade owners, distributors and business partners.
  • On 30 th Nov
    • A press conference to officially announce the launch of Kronenbourg 1664 in Vietnam
    • 150 influencers/opinion leaders and 32 key press people were invited to the party
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  • On 29 th
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  • On 30 th
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  • @ HCMC Fine Art Museum
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  • @ HCMC Fine Art Museum
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  • Juan Luis on the 29 th A famous MC on the 30 th
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  • Featuring Vietnam’s top designer Nguyen Cong Tri
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  • featuring Park Hyatt service
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  • Featuring DJ Godwin from Ministry of Sound (Singapore)
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  • Featuring the virtual Louvre Museum
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  • On 29 th
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  • On 30 th
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  • What they said about the events…
  • Word on the Street
    • “ My expectations were very high. I was expecting a pretty good show. But wow, this really went beyond my imagination…” –Sarah Nguyen, Fashionist and Creative Director, Nino Maxx
    • “ This is F**king Amazing!!!…” –Nguyen Cong Tri, Designer
    • “ I’ve never seen a beer company launch like this in Vietnam before!!!…” –Reporter, Saigon Tiep Thi Magazine
    • “ I’m on my third beer, and this is just the press conference. I never usually drink. I want more!!” – Ms. Thu Anh, Vietnam News
    • “ This is truly glamorous!!” – A Model
  • Thank you!