Social Media in theBusiness ofCollegiate AthleticsCOMMUNICATIONS PLANby Nicholas ChartainCommunication in OrganizationsCOMM4011/6011:
SOCIAL MEDIA EXPLAINED IN THE CONTEXT OF TIGER ATHLETICSCFacebook I like University of Memphis Tiger Athletics.Twitter Go Lady Tigers! Beat UAB #MemphisVolleyball #C*USAFoursquare Checked in at FedExForum for the basketball game vs. Tulane.Instagram Here’s a picture of a wicked dunk against East Carolina.Youtube Here’s a video of the interception against USM.LinkedInI was a starting lineman for 3 seasons (2008-10). My strength is wildcat offensivestrategy.Pinterest Here’s a list of the all time greatest athletes from U of Memphis.Google+I’m a proud Memphis Tiger (c/o 2000), Former starting point guard, and I am acurrent booster.Blog My personal thoughts on U of M’s football performance this season.*Based on the Three Ships Media & Doug Ray’s Social Media Explained through Donutshttp://www.threeshipsmedia.com/social-media-and-donuts/
Recommendations for asocial media plan• Get the executives on board andleading the charge.• Know the rules and regulations ofsocial media usage.• Maximize human capital &workflow management.• Monitor your message & Controlyour brand.• Pay attention to your customers.
GET THE EXECUTIVES ON BOARDIn a top-down organizational structure, gain the supportof the high-ranking executives with the development of asocial media strategy (Brito 2011). Social media worksbetter when organizations are comfortable surrenderingformal control and dispersing the responsibility of socialnetworking throughout the organization and itsstakeholders (Metzgar & Maruggi 2009).
KNOW THE RULES & REGS OF SOCIAL MEDIA USAGECertain industries have oversight agencies that regulatethe way that they can interact, for example with collegeathletics, the NCAA sets the standards and providesgovernance for any electronic interactions by collegeathletics departments. It is important that whendeveloping a social media strategy, the organizationsfollows all the rules and standards of industry.
MAXIMIZE HUMAN CAPITAL & WORKFLOW MANAGEMENTIn a top-down organizational structure, gain the supportof the high-ranking executives with the development of asocial media strategy (Brito 2011). Social media worksbetter when organizations are comfortable surrenderingformal control and dispersing the responsibility of socialnetworking throughout the organization and itsstakeholders (Metzgar & Maruggi 2009).
MONITOR YOUR MESSAGE & CONTROL YOUR BRANDA primary rule in public relations and corporatecommunications is stay ahead of the story. However,social media makes it increasingly more difficult to doso; as many different people can put any information outabout the organization. Therefore, an organization mustensure that the messages it distributes are extremelydirected to their goals and branding.
PAY ATTENTION TO YOUR CUSTOMERSThe success of social media is due in part to itsaccessibility and interactivity; especially as it has moweddown many of the barriers that have held marginalizedpopulations (i.e. minorities, lower socioeconomic status,etc.) silent in the past. Additionally, taking into accountfeedback from stakeholders outside the organizationbuilds trust and mutual loyalty. Paying attention tocomplaints and addressing them promptly can be aseffective in customer retentions as a customer having apositive experience outright.
ConclusionThe growing accessibility and availability of social media will continue toaffect the outcome of any business, professional, or social endeavors.Social media outlets coupled with the fingertip technology of smartphones, iPads, tablets, netbooks, and other mobile devices have created anopportunity for business expansion and can be molded into a great assetwith proper application.
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.