Marketing PRESENTATION<br />Group 8<br />	Pham Thu Ngan<br />	Bui Lan Huong<br />	Nguyen Minh Diep<br />	Nguyen Hai Ha<br ...
content<br /><ul><li>Introduce our group and educational service
Place and EMG’s schools
Price and tuition fee for courses of EMG
Promotional activities
3P’s of EMG
Two different segments of consumers market
B2B vs B2C
International market</li></li></ul><li>Our service<br /><ul><li>Name: Entertainment  and Media Group
A performance training school for children from 6 to 16 years old
Address: 7th floorHanoi Landmark Tower
Website: www.emg.com.vn</li></li></ul><li>Purpose<br /><ul><li>The high demand of Art, especially in the field of music
The current service cannot satisfy the expectation of customers.
There isn’t any school in Vietnam can provide a large number of qualified singer to big musical events</li></li></ul><li>B...
Satisfy customers with highest level
Training professional singers for big musical events</li></li></ul><li>Our training course<br /><ul><li> Singing course: t...
SCHOOL AS partners<br />
Place and emg’s school<br />PLACE<br />CONVENIENCE<br />Website www.emg.com.vn<br />Headquarter of EMG in Hanoi Landmark T...
price<br />
Step1: Selecting the price objective<br />Relates to the objective of our EMG<br />Give the best studying environment, the...
Step 2: determining the demand<br />Demand and price has close relationship<br />Higher price with better quality training...
Step 3: estimate the cost<br />Based on the money which we used to invest<br />Tuition fee higher than costs to make profi...
Step4: analyzing competitor’s cost price and offer<br />Entertainment and Media Group has so many advantages which competi...
STEP 5: SELECTING A PRICING METHOD<br />Three pricing strategies: <br />costs and desire profit<br />buyers<br /> level...
STEP 6: SELECT A FINAL PRICE<br />Base on<br />the maximum price<br />minimum price <br />desired profit<br />to determ...
Promotional activities<br /><ul><li>ADVERTISE BY DIRECT ADVERTISING
PUBLIC RELATIOIN AND SALE PROMOTION
PROMOTE BY MASS MEDIA</li></li></ul><li>PROMOTIONAL ACTIVITIES<br />
PROMOTIONAL ACTIVITIES<br />DIRECT ADVERTISING<br /><ul><li>ADVERTISING BY POSTER/ LEAFLETS
ADVERTISING ON NEWSPAPER/ MAGAZINE</li></li></ul><li>PROMOTIONAL ACTIVITIES<br />LEAFLET<br />
PROMOTIONAL ACTIVITIES<br />MAGAZINES OF CHILDREN<br />
PROMOTIONAL ACTIVITIES<br />PR & SALE PROMOTION<br />
PROMOTIONAL ACTIVITIES<br />ADVERTISING BY MASS MEDIA<br /><ul><li>Television (VTV, VTC, …)
Websites/ Forums (socnhi.com, lamchame, webtretho…)
Social Network (facebook, twitter, yahoo …)
SEM/SEO of Google</li></li></ul><li>Advertising on television<br />
Advertise on websites/ forums<br />Click here<br />
Process<br />
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  1. 1.
  2. 2. Marketing PRESENTATION<br />Group 8<br /> Pham Thu Ngan<br /> Bui Lan Huong<br /> Nguyen Minh Diep<br /> Nguyen Hai Ha<br /> Nguyen Ngoc Linh<br />
  3. 3. content<br /><ul><li>Introduce our group and educational service
  4. 4. Place and EMG’s schools
  5. 5. Price and tuition fee for courses of EMG
  6. 6. Promotional activities
  7. 7. 3P’s of EMG
  8. 8. Two different segments of consumers market
  9. 9. B2B vs B2C
  10. 10. International market</li></li></ul><li>Our service<br /><ul><li>Name: Entertainment and Media Group
  11. 11. A performance training school for children from 6 to 16 years old
  12. 12. Address: 7th floorHanoi Landmark Tower
  13. 13. Website: www.emg.com.vn</li></li></ul><li>Purpose<br /><ul><li>The high demand of Art, especially in the field of music
  14. 14. The current service cannot satisfy the expectation of customers.
  15. 15. There isn’t any school in Vietnam can provide a large number of qualified singer to big musical events</li></li></ul><li>Business objectives<br /><ul><li>International training standard
  16. 16. Satisfy customers with highest level
  17. 17. Training professional singers for big musical events</li></li></ul><li>Our training course<br /><ul><li> Singing course: training vocal and choreographically skill by professional teachers from domestic academy and international schools</li></li></ul><li>Our training course<br /><ul><li> Dancing course: The dance program allows students to develop practical and theoretical dance skills through videos, shows, performances by coaching with contemporary dance, new dance work, traditional work</li></li></ul><li>Place and emg’s school<br />Website of EMG www.emg.com.vn<br />Headquarter of EMG at Hanoi Landmark Tower<br />Schools as partners<br />
  18. 18. SCHOOL AS partners<br />
  19. 19. Place and emg’s school<br />PLACE<br />CONVENIENCE<br />Website www.emg.com.vn<br />Headquarter of EMG in Hanoi Landmark Tower<br />Study at schools<br />Easy for customer wants to seek information (anywhere, anytime)<br />Parents can go shopping and enjoy other entertainment areas<br />Convenient when minimizing transfering<br />
  20. 20. price<br />
  21. 21. Step1: Selecting the price objective<br />Relates to the objective of our EMG<br />Give the best studying environment, the most modern equipments and infrastructure <br />Not lower than normal training centers<br />More competitive than other competitor (SOL ART )<br />> Quality<br />< Price<br />
  22. 22. Step 2: determining the demand<br />Demand and price has close relationship<br />Higher price with better quality training education<br /> customers may accept that price <br />the demand will not change or go up. <br />
  23. 23. Step 3: estimate the cost<br />Based on the money which we used to invest<br />Tuition fee higher than costs to make profit<br />Lower than ceiling price and higher than floor price<br />
  24. 24. Step4: analyzing competitor’s cost price and offer<br />Entertainment and Media Group has so many advantages which competitors do not have<br /> follows new training form in VN<br />bring back the best studying environment<br />modern infrastructure<br />
  25. 25. STEP 5: SELECTING A PRICING METHOD<br />Three pricing strategies: <br />costs and desire profit<br />buyers<br /> level of competitors’ price<br />
  26. 26. STEP 6: SELECT A FINAL PRICE<br />Base on<br />the maximum price<br />minimum price <br />desired profit<br />to determine the last price<br />Each session (1.5 to 2 hours) per month of each course costs $150/course (equivalent to VND 2,850,000). <br />
  27. 27. Promotional activities<br /><ul><li>ADVERTISE BY DIRECT ADVERTISING
  28. 28. PUBLIC RELATIOIN AND SALE PROMOTION
  29. 29. PROMOTE BY MASS MEDIA</li></li></ul><li>PROMOTIONAL ACTIVITIES<br />
  30. 30. PROMOTIONAL ACTIVITIES<br />DIRECT ADVERTISING<br /><ul><li>ADVERTISING BY POSTER/ LEAFLETS
  31. 31. ADVERTISING ON NEWSPAPER/ MAGAZINE</li></li></ul><li>PROMOTIONAL ACTIVITIES<br />LEAFLET<br />
  32. 32. PROMOTIONAL ACTIVITIES<br />MAGAZINES OF CHILDREN<br />
  33. 33. PROMOTIONAL ACTIVITIES<br />PR & SALE PROMOTION<br />
  34. 34. PROMOTIONAL ACTIVITIES<br />ADVERTISING BY MASS MEDIA<br /><ul><li>Television (VTV, VTC, …)
  35. 35. Websites/ Forums (socnhi.com, lamchame, webtretho…)
  36. 36. Social Network (facebook, twitter, yahoo …)
  37. 37. SEM/SEO of Google</li></li></ul><li>Advertising on television<br />
  38. 38. Advertise on websites/ forums<br />Click here<br />
  39. 39. Process<br />
  40. 40. People<br />TEACHING STAFF<br />Dang Chau Anh <br /><ul><li>Graduation from National Music Academy Sydney
  41. 41. MA in Music in 2006
  42. 42. 11 years experience of vocal trainer and join great programs of VTV</li></ul>Tran My Quynh<br /><ul><li>Graduation from musical teaching diploma from National Music Academy
  43. 43. Teacher of Central Teaching Art University, Hanoi Art College, South East Asia of Art College</li></ul>Vo Thi Hong Uyen<br /><ul><li>Expert of Aerobic, hip hop, modern dance, performance skill
  44. 44. Teacher for aerobic and dancing classes for teenagers
  45. 45. Professional dancer of Hoang Thong, T&A dance company</li></ul>Lis Lewis  <br /><ul><li>Voice teacher and performance coach in Los Angeles
  46. 46. She’s been training recording artists for over 30 years
  47. 47. Her clients have included Gwen Stefani, Britney Spears,The Pussycat Dolls, </li></li></ul><li>OUR PARTNERS<br />Bui An Ninh – Director a.k.a consultant of EMG<br /><ul><li>More than 40 years experience in television industry
  48. 48. Director of musical programs of VTV3</li></ul>Lee So Man – Director of <br /><ul><li>Director of the biggest musical company in Korea
  49. 49. Vocal and performance teacher for BoA, SNSD, DBSK, Super Junior…</li></ul>QuangHuy – Director of WEPRO<br /><ul><li>Director of the most developing company in musical industry in Vietnam
  50. 50. Director of VPOP shows and other great shows in Vietnam
  51. 51. Manager of Ung Hoang Phuc, Pham Quynh Anh</li></li></ul><li>PHYSICAL<br /><ul><li>Material facilities (classes, studio, stage)
  52. 52. Outside of class (canteen, playground, plants…)
  53. 53. Extracurricular activities (picnic, sport, concert)
  54. 54. Qualification of degree
  55. 55. Qualification of out put</li></li></ul><li>physical<br /><ul><li>CLASSES AND EQUIPMENT</li></li></ul><li>content<br /><ul><li>STUDIO</li></li></ul><li>content<br /><ul><li>STAGE</li></li></ul><li>PHYSICAL<br /><ul><li>Playground
  56. 56. Canteen
  57. 57. QUALIFICATION OF DEGREE</li></li></ul><li>TWO DIFFERENT SEGMENTS<br />
  58. 58. The differences between selling EMG services to consumers and organizations<br />
  59. 59. International market<br /><ul><li>Political  tax, policies
  60. 60. Social-culture  cover habits
  61. 61. Economic  price
  62. 62. Competition  compete with local competitors</li></li></ul><li>Thank you foryour attention<br />
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