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Mkt presentation

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Studying

Studying

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  • 1.
  • 2. Marketing PRESENTATION
    Group 8
    Pham Thu Ngan
    Bui Lan Huong
    Nguyen Minh Diep
    Nguyen Hai Ha
    Nguyen Ngoc Linh
  • 3. content
    • Introduce our group and educational service
    • 4. Place and EMG’s schools
    • 5. Price and tuition fee for courses of EMG
    • 6. Promotional activities
    • 7. 3P’s of EMG
    • 8. Two different segments of consumers market
    • 9. B2B vs B2C
    • 10. International market
  • Our service
    • Name: Entertainment and Media Group
    • 11. A performance training school for children from 6 to 16 years old
    • 12. Address: 7th floorHanoi Landmark Tower
    • 13. Website: www.emg.com.vn
  • Purpose
    • The high demand of Art, especially in the field of music
    • 14. The current service cannot satisfy the expectation of customers.
    • 15. There isn’t any school in Vietnam can provide a large number of qualified singer to big musical events
  • Business objectives
    • International training standard
    • 16. Satisfy customers with highest level
    • 17. Training professional singers for big musical events
  • Our training course
    • Singing course: training vocal and choreographically skill by professional teachers from domestic academy and international schools
  • Our training course
    • Dancing course: The dance program allows students to develop practical and theoretical dance skills through videos, shows, performances by coaching with contemporary dance, new dance work, traditional work
  • Place and emg’s school
    Website of EMG www.emg.com.vn
    Headquarter of EMG at Hanoi Landmark Tower
    Schools as partners
  • 18. SCHOOL AS partners
  • 19. Place and emg’s school
    PLACE
    CONVENIENCE
    Website www.emg.com.vn
    Headquarter of EMG in Hanoi Landmark Tower
    Study at schools
    Easy for customer wants to seek information (anywhere, anytime)
    Parents can go shopping and enjoy other entertainment areas
    Convenient when minimizing transfering
  • 20. price
  • 21. Step1: Selecting the price objective
    Relates to the objective of our EMG
    Give the best studying environment, the most modern equipments and infrastructure
    Not lower than normal training centers
    More competitive than other competitor (SOL ART )
    > Quality
    < Price
  • 22. Step 2: determining the demand
    Demand and price has close relationship
    Higher price with better quality training education
     customers may accept that price
    the demand will not change or go up.
  • 23. Step 3: estimate the cost
    Based on the money which we used to invest
    Tuition fee higher than costs to make profit
    Lower than ceiling price and higher than floor price
  • 24. Step4: analyzing competitor’s cost price and offer
    Entertainment and Media Group has so many advantages which competitors do not have
     follows new training form in VN
    bring back the best studying environment
    modern infrastructure
  • 25. STEP 5: SELECTING A PRICING METHOD
    Three pricing strategies:
    costs and desire profit
    buyers
     level of competitors’ price
  • 26. STEP 6: SELECT A FINAL PRICE
    Base on
    the maximum price
    minimum price
    desired profit
    to determine the last price
    Each session (1.5 to 2 hours) per month of each course costs $150/course (equivalent to VND 2,850,000).
  • 27. Promotional activities
    • ADVERTISE BY DIRECT ADVERTISING
    • 28. PUBLIC RELATIOIN AND SALE PROMOTION
    • 29. PROMOTE BY MASS MEDIA
  • PROMOTIONAL ACTIVITIES
  • 30. PROMOTIONAL ACTIVITIES
    DIRECT ADVERTISING
    • ADVERTISING BY POSTER/ LEAFLETS
    • 31. ADVERTISING ON NEWSPAPER/ MAGAZINE
  • PROMOTIONAL ACTIVITIES
    LEAFLET
  • 32. PROMOTIONAL ACTIVITIES
    MAGAZINES OF CHILDREN
  • 33. PROMOTIONAL ACTIVITIES
    PR & SALE PROMOTION
  • 34. PROMOTIONAL ACTIVITIES
    ADVERTISING BY MASS MEDIA
    • Television (VTV, VTC, …)
    • 35. Websites/ Forums (socnhi.com, lamchame, webtretho…)
    • 36. Social Network (facebook, twitter, yahoo …)
    • 37. SEM/SEO of Google
  • Advertising on television
  • 38. Advertise on websites/ forums
    Click here
  • 39. Process
  • 40. People
    TEACHING STAFF
    Dang Chau Anh
    • Graduation from National Music Academy Sydney
    • 41. MA in Music in 2006
    • 42. 11 years experience of vocal trainer and join great programs of VTV
    Tran My Quynh
    • Graduation from musical teaching diploma from National Music Academy
    • 43. Teacher of Central Teaching Art University, Hanoi Art College, South East Asia of Art College
    Vo Thi Hong Uyen
    • Expert of Aerobic, hip hop, modern dance, performance skill
    • 44. Teacher for aerobic and dancing classes for teenagers
    • 45. Professional dancer of Hoang Thong, T&A dance company
    Lis Lewis 
    • Voice teacher and performance coach in Los Angeles
    • 46. She’s been training recording artists for over 30 years
    • 47. Her clients have included Gwen Stefani, Britney Spears,The Pussycat Dolls,
  • OUR PARTNERS
    Bui An Ninh – Director a.k.a consultant of EMG
    • More than 40 years experience in television industry
    • 48. Director of musical programs of VTV3
    Lee So Man – Director of
    • Director of the biggest musical company in Korea
    • 49. Vocal and performance teacher for BoA, SNSD, DBSK, Super Junior…
    QuangHuy – Director of WEPRO
    • Director of the most developing company in musical industry in Vietnam
    • 50. Director of VPOP shows and other great shows in Vietnam
    • 51. Manager of Ung Hoang Phuc, Pham Quynh Anh
  • PHYSICAL
    • Material facilities (classes, studio, stage)
    • 52. Outside of class (canteen, playground, plants…)
    • 53. Extracurricular activities (picnic, sport, concert)
    • 54. Qualification of degree
    • 55. Qualification of out put
  • physical
    • CLASSES AND EQUIPMENT
  • content
    • STUDIO
  • content
    • STAGE
  • PHYSICAL
    • Playground
    • 56. Canteen
    • 57. QUALIFICATION OF DEGREE
  • TWO DIFFERENT SEGMENTS
  • 58. The differences between selling EMG services to consumers and organizations
  • 59. International market
    • Political  tax, policies
    • 60. Social-culture  cover habits
    • 61. Economic  price
    • 62. Competition  compete with local competitors
  • Thank you foryour attention