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SurveyBuilder MR101 Series: Do's & Don'ts of Building a Survey
SurveyBuilder MR101 Series: Do's & Don'ts of Building a Survey
SurveyBuilder MR101 Series: Do's & Don'ts of Building a Survey
SurveyBuilder MR101 Series: Do's & Don'ts of Building a Survey
SurveyBuilder MR101 Series: Do's & Don'ts of Building a Survey
SurveyBuilder MR101 Series: Do's & Don'ts of Building a Survey
SurveyBuilder MR101 Series: Do's & Don'ts of Building a Survey
SurveyBuilder MR101 Series: Do's & Don'ts of Building a Survey
SurveyBuilder MR101 Series: Do's & Don'ts of Building a Survey
SurveyBuilder MR101 Series: Do's & Don'ts of Building a Survey
SurveyBuilder MR101 Series: Do's & Don'ts of Building a Survey
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SurveyBuilder MR101 Series: Do's & Don'ts of Building a Survey

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Learn market research best practices from SurveyBuilder MR101 Series. …

Learn market research best practices from SurveyBuilder MR101 Series.
This presentation includes an indepth look into the Do's and Don'ts of Building a Survey. Creating Online surveys is easy and fast with SurveyBuilder. visit www.surveybuilder.com

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  • 1. MR 101 Series – Do’s &amp; Don’ts of Building an Effective Survey<br />Melanie Courtright<br />SVP, Research Solutions, uSamp<br />
  • 2. Background on Surveys<br />Survey Basics<br />Survey Questions<br />Survey Do’s &amp; Don’ts<br />Key Considerations (length, incentive, and content)<br />Summary<br />Agenda<br />
  • 3. Background<br />The purpose of a survey is to:<br />Ask key questions <br />Of a sample of key people<br />And have their answers represent your entire market<br />To succeed:<br />ASK THE RIGHT QUESTIONS OF THE RIGHT PEOPLE<br />This session will focus on asking the right questions<br />
  • 4. Survey Basics<br />Start with an outline<br />Write an intro<br />Purpose of the questions<br />Length of the survey<br />Contact for questions<br />Discuss anonymity – keep your commitments<br />Think of a Funnel…Flow is key<br />Sensitive Questions Last<br />Write Like You Talk<br />End with a ‘Thank you’<br />
  • 5. Closed-ended Questions<br />Yes / No Questions<br />Scale Questions (Balanced!)<br />Single Choice Questions<br />Multiple Choice Questions<br />Open-ended Questions<br />Numerical Values<br />Text boxes / Essay style<br />Combination Questions<br />Use them ALL<br />Survey Questions<br />
  • 6. Keep the questions simple<br />Make the questions specific<br />Write questions everyone will interpret the same way<br />Ask one question at a time<br />Use the same or similar scales throughout<br />Think about how you will use the answers<br />Take the survey yourself<br />Pre-test the survey before full distribution<br />Survey Do’s<br />
  • 7. Don’t ask what you don’t really need<br />Don’t ask leading questions<br />Don’t ask loaded questions<br />Don’t ask questions that require feats of memory<br />Don’t use jargon<br />Don’t ask two questions at once (double-barreled)<br />Don’t ask them to download any files or apps<br />Don’t make it too hard or too boring!<br />Don’t collect Personally Identifiable Information (PII)<br />Survey Don’ts<br />
  • 8. Length of the Survey<br />Incentives<br />Lots of Options for Recruiting <br /> Participants<br />Email Invitations<br />Social Media Invitations<br />Panel and Sampling Companies<br />Include visual stimuli when possible<br />Include one or two quality testing questions<br />Varying computers, monitors, and internet access<br />Pre-Test!<br />Key Online Considerations<br />
  • 9. Surveys only work if you:<br />ASK THE RIGHT QUESTIONS OF THE RIGHT PEOPLE<br />Garbage In…Garbage Out<br />Less is More<br />Take Your Time<br />Have fun!!<br />Summary<br />
  • 10. Sign Up Today!and start building your survey!www.surveybuilder.comFor additional assistance and consultation, please contact our Research Services Group at RSG@usamp.com<br />

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