2011 Social Media predictions

What’s New With Social in 2011 Westside Business Conference

“Conventional marketing wisdom long held that a dissatisﬁed customer tells ten people. But…in the new age of social media, he or she has the tools to tell ten million.” Paul Gillin, author of The New Inﬂuencers© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com

• Owner of Cinta Media• MBA from Boston U• 2 Yrs @ Cisco• 2 Forthcoming Books @JoshuaWaldman

Text 2011 2012

1) Integrations 8. Seamless integration 7. Social log-in triggers sharing 6. Users stay on site with social log-in 5. Aggregate discussion on site 4. Brand integrated in social channels 3. Link away but encourage sharing 2. Link away with no strategy 1. No social integration Source: http://www.web-strategist.com/blog/2010/05/19/slides-roadmap-for-integration-of-social-into-your-corporate-website/© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com

Source: Society of Digital Agencies, 2010 Outlook

41 2 3

1 23 4

o m e W elcNot

Yes! 90% accuracy up to 6 days “predicted the outcomes of new movies released in November and December 2009 and January 2010,including Avatar, Invictus, The Blind Side and Twilight.”

The ROI Pyramid Role: Metrics: Specific Data (examples)

33Invest in advertising that leverages social graph!  Advertising is the second highest social business program spend in 2010-2011 ($104,000 and $160,000)!  48% of corporations plan to increase their spend in 2011!  Focus on clear metrics!  Make ads engaging and tie to social graph –not just banners Twitter’s advertising is a combination of both earned and paid –that results in WOM

Build an unpaid army of advocates –get yourcustomers to do the work for you! Invest in Advocacy programs – they scale! Research indicates a 5 step process Phase 3: Phase 4: Phase 1: Phase 2: Phase 5: Build Put Internal Identify Foster Relation- Advocates Readiness Advocates Growth ships First! Example: Microsoft has @4000 MVPs who are nominated by peers employees and other MVPs; MVPs write books, articles, participate in user groups, host events, and answer community questions

Summary“Marketers will ﬁnally realize that social media are just tools — truesuccess comes from developing a real-time mindset.” David Meerman Scott •2009-2010 the foundation years •2011 expect focus on integrations, Stafﬁng, measurement, Advertising and Video© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com

CuSe sto r v me Sa ice r le s

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2011 Social Media predictions

by Joshua Waldman on Mar 14, 2011

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2011 Social Media predictions — Presentation Transcript