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2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
2011 Social Media predictions
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2011 Social Media predictions

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http://cintamedia.com

http://cintamedia.com

Published in: Technology, Business
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  • 2010 was the year Mom got on Facebook\n
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  • Transcript

    • 1. What’s New With Social in 2011 Westside Business Conference
    • 2. “Conventional marketing wisdom long held that a dissatisfied customer tells ten people. But…in the new age of social media, he or she has the tools to tell ten million.” Paul Gillin, author of The New Influencers© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
    • 3. • Owner of Cinta Media• MBA from Boston U• 2 Yrs @ Cisco• 2 Forthcoming Books @JoshuaWaldman
    • 4. Text 2011 2012
    • 5. Text 2011 2012
    • 6. Agenda •A 2010 to 2011 Comparison •Case Study •What businesses can do about it© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
    • 7. 1) Integrations 8. Seamless integration 7. Social log-in triggers sharing 6. Users stay on site with social log-in 5. Aggregate discussion on site 4. Brand integrated in social channels 3. Link away but encourage sharing 2. Link away with no strategy 1. No social integration Source: http://www.web-strategist.com/blog/2010/05/19/slides-roadmap-for-integration-of-social-into-your-corporate-website/© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
    • 8. Source: Society of Digital Agencies, 2010 Outlook
    • 9. 41 2 3
    • 10. 1 23 4
    • 11. 2) Staffing© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
    • 12. © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
    • 13. © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
    • 14. Most are Hub & Spoke© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
    • 15. o m e W elcNot
    • 16. 3) Measurement© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
    • 17. Yes! 90% accuracy up to 6 days “predicted the outcomes of new movies released in November and December 2009 and January 2010,including Avatar, Invictus, The Blind Side and Twilight.”
    • 18. RO What? Is
something
happening
here?© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
    • 19. The ROI Pyramid Role: Metrics: Specific Data (examples)
    • 20. 4) WOM Advertising© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
    • 21. 33Invest in advertising that leverages social graph!  Advertising is the second highest social business program spend in 2010-2011 ($104,000 and $160,000)!  48% of corporations plan to increase their spend in 2011!  Focus on clear metrics!  Make ads engaging and tie to social graph –not just banners Twitter’s advertising is a combination of both earned and paid –that results in WOM
    • 22. Build an unpaid army of advocates –get yourcustomers to do the work for you! Invest in Advocacy programs – they scale! Research indicates a 5 step process Phase 3: Phase 4: Phase 1: Phase 2: Phase 5: Build Put Internal Identify Foster Relation- Advocates Readiness Advocates Growth ships First! Example: Microsoft has @4000 MVPs who are nominated by peers employees and other MVPs; MVPs write books, articles, participate in user groups, host events, and answer community questions
    • 23. 5) Video© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
    • 24. Tim Ferriss© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
    • 25. © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
    • 26. Summary“Marketers will finally realize that social media are just tools — truesuccess comes from developing a real-time mindset.” David Meerman Scott •2009-2010 the foundation years •2011 expect focus on integrations, Staffing, measurement, Advertising and Video© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
    • 27. Case Study© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
    • 28. CuSe sto r v me Sa ice r le s
    • 29. Sign up to learn more about our Full ServiceSocial Media Management Offering503-985-6741info@cintamedia.com

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