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2011 Social Media predictions
 

2011 Social Media predictions

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2011 Social Media predictions 2011 Social Media predictions Presentation Transcript

  • What’s New With Social in 2011 Westside Business Conference
  • “Conventional marketing wisdom long held that a dissatisfied customer tells ten people. But…in the new age of social media, he or she has the tools to tell ten million.” Paul Gillin, author of The New Influencers© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
  • • Owner of Cinta Media• MBA from Boston U• 2 Yrs @ Cisco• 2 Forthcoming Books @JoshuaWaldman
  • Text 2011 2012
  • Text 2011 2012
  • Agenda •A 2010 to 2011 Comparison •Case Study •What businesses can do about it© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
  • 1) Integrations 8. Seamless integration 7. Social log-in triggers sharing 6. Users stay on site with social log-in 5. Aggregate discussion on site 4. Brand integrated in social channels 3. Link away but encourage sharing 2. Link away with no strategy 1. No social integration Source: http://www.web-strategist.com/blog/2010/05/19/slides-roadmap-for-integration-of-social-into-your-corporate-website/© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
  • Source: Society of Digital Agencies, 2010 Outlook
  • 41 2 3
  • 1 23 4
  • 2) Staffing© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
  • © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
  • © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
  • Most are Hub & Spoke© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
  • o m e W elcNot
  • 3) Measurement© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
  • Yes! 90% accuracy up to 6 days “predicted the outcomes of new movies released in November and December 2009 and January 2010,including Avatar, Invictus, The Blind Side and Twilight.”
  • RO What? Is
something
happening
here?© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
  • The ROI Pyramid Role: Metrics: Specific Data (examples)
  • 4) WOM Advertising© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
  • 33Invest in advertising that leverages social graph!  Advertising is the second highest social business program spend in 2010-2011 ($104,000 and $160,000)!  48% of corporations plan to increase their spend in 2011!  Focus on clear metrics!  Make ads engaging and tie to social graph –not just banners Twitter’s advertising is a combination of both earned and paid –that results in WOM
  • Build an unpaid army of advocates –get yourcustomers to do the work for you! Invest in Advocacy programs – they scale! Research indicates a 5 step process Phase 3: Phase 4: Phase 1: Phase 2: Phase 5: Build Put Internal Identify Foster Relation- Advocates Readiness Advocates Growth ships First! Example: Microsoft has @4000 MVPs who are nominated by peers employees and other MVPs; MVPs write books, articles, participate in user groups, host events, and answer community questions
  • 5) Video© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
  • Tim Ferriss© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
  • © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
  • Summary“Marketers will finally realize that social media are just tools — truesuccess comes from developing a real-time mindset.” David Meerman Scott •2009-2010 the foundation years •2011 expect focus on integrations, Staffing, measurement, Advertising and Video© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
  • Case Study© 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
  • CuSe sto r v me Sa ice r le s
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