Your SlideShare is downloading. ×
0
Canada’s McLuhan  &  McLuhan’s Canada Norm Friesen
Outline <ul><li>A little about me </li></ul><ul><li>How McLuhan is seen in Canada (some personal reflections) </li></ul><u...
<ul><li>Thompson Rivers University  </li></ul><ul><li>Open Learning </li></ul><ul><li>16,000 students a year  </li></ul><u...
 
Canadian Perspective
Canadian Context: Geography <ul><li>Germany </li></ul><ul><li>Size: 357,021 km² </li></ul><ul><li>Persons per km²: 230 </l...
“ Technological Nationalism&quot; (Babe, 1989, p. 5)  <ul><li>Canada:  “a country that exists by reason of communication” ...
CA*net4 A a
Canada’s McLuhan <ul><li>Current situation </li></ul><ul><li>Media Ecology </li></ul><ul><li>Recent Publications </li></ul...
University of Toronto <ul><li>The largest university in Canada </li></ul><ul><li>Home of the “Toronto School” of communica...
McLuhan Program in Culture and Technology at the University of Toronto “ there is no longer an official McLuhan Program at...
McLuhan Right Now <ul><li>Mediatropes.com :   Journal; edited by  Twyla Gibson  ( [email_address] ) </li></ul><ul><li>The ...
Media Ecology <ul><li>Media ecology is the study of media as environments... (e.g., books, radio, film, television, etc.) ...
Recent Publications
McLuhan as more a popular than intellectual figure From: Woody Allen, Annie Hall, 1979 http://www.youtube.com/watch?v=OpIY...
McLuhan Published Prolifically, often NOT academically; e.g. 1967-1970 <ul><li>1967  Verbi-Voco-Visual Explorations . Repr...
Pop-McLuhan
Clip: “McLuhan’s Wake” <ul><li>McLuhan as involved with business and politics of the 1960’s and early 1970’s: </li></ul><u...
McLuhan now as “officially sanctioned” part of Canadian Heritage <ul><li>Development sponsored by Canada Post & a Bronfman...
“ The McLuhan Explosion” ( Documentary)
McLuhan’s Canada <ul><li>McLuhan’s theory of “mediatic nationality” </li></ul><ul><li>The typographic – oral/electronic co...
“ Mediatic Nationality” <ul><li>Mediatic “nationalism;” in connection with Canada and other nations </li></ul><ul><li>Geof...
McLuhan’s mediatic “Nationalism” <ul><li>Um zu ergründen, wie eine Nation sich und die Welt erlebt und was für politische ...
Typographic  <-->  Oral/Electronic <ul><li>Europe, urban America, Germany  </li></ul><ul><li>Print: Book, newspaper, lette...
Geopolitical Mediality
America, Russia  <ul><li>“ America is therefore one of the countries in which Descartes' precepts are least studied and be...
Germany <ul><li>“ That Hitler came into political existence at all is directly owing to radio and public-address systems” ...
Canada & the DEW Line <ul><li>The McLuhan Dew Line (a mixed-media newsletter) </li></ul><ul><li>The Marshall McLuhan Dew L...
From: Counterblast, 1969
<ul><li>“ I bring you greetings from the country of the DEW line, or early warning system. As the United States becomes a ...
From: Counterblast, 1969
From: Counterblast, 1969
Upcoming SlideShare
Loading in...5
×

Canada’S Mc Luhan U. Mc Luhans Canada 1

2,218

Published on

Published in: News & Politics, Business

Transcript of "Canada’S Mc Luhan U. Mc Luhans Canada 1"

  1. 1. Canada’s McLuhan & McLuhan’s Canada Norm Friesen
  2. 2. Outline <ul><li>A little about me </li></ul><ul><li>How McLuhan is seen in Canada (some personal reflections) </li></ul><ul><li>How Canada (and Germany) is seen in McLuhan </li></ul><ul><li>Conclusions, questions, etc… </li></ul>
  3. 3. <ul><li>Thompson Rivers University </li></ul><ul><li>Open Learning </li></ul><ul><li>16,000 students a year </li></ul><ul><li>52 degree, diploma and certificate programs </li></ul><ul><li>400+ courses offered </li></ul>
  4. 5. Canadian Perspective
  5. 6. Canadian Context: Geography <ul><li>Germany </li></ul><ul><li>Size: 357,021 km² </li></ul><ul><li>Persons per km²: 230 </li></ul><ul><li>Canada </li></ul><ul><li>Size: 9,984,670 km² </li></ul><ul><li>Persons per km²: 3.3 </li></ul>
  6. 7. “ Technological Nationalism&quot; (Babe, 1989, p. 5) <ul><li>Canada: “a country that exists by reason of communication” (Boyle, in Shallit & Lyons, 1997, p. 150). </li></ul><ul><li>transcontinental railroad, satellite ,Internet infrastructures </li></ul><ul><li>singularly “rich heritage of communication thought” (Babe, 2000, p. 3) </li></ul>
  7. 8. CA*net4 A a
  8. 9. Canada’s McLuhan <ul><li>Current situation </li></ul><ul><li>Media Ecology </li></ul><ul><li>Recent Publications </li></ul><ul><li>Pop-McLuhan </li></ul>
  9. 10. University of Toronto <ul><li>The largest university in Canada </li></ul><ul><li>Home of the “Toronto School” of communication </li></ul><ul><li>Principle theorists in this school: </li></ul><ul><ul><li>Harold Innis (Media, space and time) </li></ul></ul><ul><ul><li>Marshall McLuhan (media as message) </li></ul></ul><ul><ul><li>Derrick de Kerckhove (McLuhan popularizer) </li></ul></ul><ul><li>Neil Postman </li></ul>
  10. 11. McLuhan Program in Culture and Technology at the University of Toronto “ there is no longer an official McLuhan Program at the University of Toronto”
  11. 12. McLuhan Right Now <ul><li>Mediatropes.com : Journal; edited by Twyla Gibson ( [email_address] ) </li></ul><ul><li>The Marshall McLuhan Global Research Network ( www.mcluhan.ca ) “a labour of love in honour of the work of McLuhan. This is an open source not-for-profit web project” </li></ul><ul><li>Media Ecology Association: www.media-ecology.org </li></ul>Derrick de Kerckhove
  12. 13. Media Ecology <ul><li>Media ecology is the study of media as environments... (e.g., books, radio, film, television, etc.) </li></ul><ul><li>These environmental characteristics “are more often implicit and informal , half concealed by our assumption that what we are dealing with is not an environment but merely a machine .” </li></ul><ul><li>“ Media ecology tries to make these specifications explicit .” (Postman, 1970, p. 161) </li></ul>
  13. 14. Recent Publications
  14. 15. McLuhan as more a popular than intellectual figure From: Woody Allen, Annie Hall, 1979 http://www.youtube.com/watch?v=OpIYz8tfGjY
  15. 16. McLuhan Published Prolifically, often NOT academically; e.g. 1967-1970 <ul><li>1967 Verbi-Voco-Visual Explorations . Reprint. New York: Something Else Press. </li></ul><ul><li>1968 Dew-Line Newsletters . New York: Human Development Corporation. </li></ul><ul><li>with Harley Parker. 1969. Counterblast . New York: Harcourt Brace & World. </li></ul><ul><li>1970. Culture is Our Business . New York: McGraw-Hill. </li></ul><ul><li>with Wilfred Watson. 1970. From Cliché to Archetype . New York: Viking. </li></ul><ul><li>http://www.mcluhan.utoronto.ca/images/Fellows/lynneresource_mcluhanbibliography.pdf </li></ul>
  16. 17. Pop-McLuhan
  17. 18. Clip: “McLuhan’s Wake” <ul><li>McLuhan as involved with business and politics of the 1960’s and early 1970’s: </li></ul><ul><ul><li>Pierre Trudeau: Prime Minister of Canada </li></ul></ul><ul><ul><li>Roy Thompson: Famous Canadian Publisher, cultural figure </li></ul></ul><ul><li>McLuhan more as a popular, controversial figure rather than a philosopher or theorist </li></ul><ul><li>“ No one can make sense of more than 10% of what McLuhan is trying to say.” </li></ul>
  18. 19. McLuhan now as “officially sanctioned” part of Canadian Heritage <ul><li>Development sponsored by Canada Post & a Bronfman Charity </li></ul><ul><li>Broadcast costs supported through “Canadian Content” requirements </li></ul>
  19. 20. “ The McLuhan Explosion” ( Documentary)
  20. 21. McLuhan’s Canada <ul><li>McLuhan’s theory of “mediatic nationality” </li></ul><ul><li>The typographic – oral/electronic continuum </li></ul><ul><li>Nationhood and media </li></ul><ul><li>America, Russia, Germany </li></ul><ul><li>Canada, the Artist and the “DEW Line” </li></ul>
  21. 22. “ Mediatic Nationality” <ul><li>Mediatic “nationalism;” in connection with Canada and other nations </li></ul><ul><li>Geoffrey Winthrop-Young: </li></ul><ul><li>„ McLuhans Neigung, Nationen als homogene Wahrnehmungsgemeinschaften zu behandeln“ </li></ul><ul><li>„ deren Sinneskoordinationspraktiken von historisch kontingenten Medienkonstella-tionen geprägt werden“ </li></ul>
  22. 23. McLuhan’s mediatic “Nationalism” <ul><li>Um zu ergründen, wie eine Nation sich und die Welt erlebt und was für politische Konsequenzen daraus erwachsen, muß man herausfinden, zu welchem Zeitpunkt und aufgrund welcher evolutionären Dynamik welches Leitmedium dem kollektiven Sinneshaushalt seinen Stempel aufgedrückt hat.“ </li></ul><ul><li>Geoffrey Winthrop-Young (2008) „Von gelobten und verfluchten Medienländern: Kanadischer Gesprächsvorschlag zu einem deutschen Theoriephänomen“ </li></ul>
  23. 24. Typographic <--> Oral/Electronic <ul><li>Europe, urban America, Germany </li></ul><ul><li>Print: Book, newspaper, letters </li></ul><ul><li>Visual Space; external, detatched, eye </li></ul><ul><li>Linear order/sequence </li></ul><ul><li>City , the cosmopolitan </li></ul><ul><li>Hierarchy, bureaucracy, specialization </li></ul><ul><li>Rural & Black America, the Orient, Africa </li></ul><ul><li>Electronic: Radio, TV, computer </li></ul><ul><li>Acoustic Space, tactile, involved, ear </li></ul><ul><li>Simultaneous </li></ul><ul><li>Global Village, the tribal </li></ul><ul><li>Tribal family, unity </li></ul><ul><li>Canada as “borderline” </li></ul>
  24. 25. Geopolitical Mediality
  25. 26. America, Russia <ul><li>“ America is therefore one of the countries in which Descartes' precepts are least studied and best applied. Everyone shuts himself up tightly within himself and insists upon judging the world from there.” (Tocqueville) </li></ul><ul><li>“ The Russians’ love of the telephone is congenial to the oral tradition…. The Russian uses the telephone for the sort of effects we associate with the eager conversation of the lapel gripper whose face is 12 inches away.” </li></ul>
  26. 27. Germany <ul><li>“ That Hitler came into political existence at all is directly owing to radio and public-address systems” (1966: 262). </li></ul><ul><li>“ The German defeat had thrust them back from visual obsession into brooding upon the resonating Africa within. The tribal past has never ceased to be a reality for the German psyche” (1966: 262). </li></ul>
  27. 28. Canada & the DEW Line <ul><li>The McLuhan Dew Line (a mixed-media newsletter) </li></ul><ul><li>The Marshall McLuhan Dew Line Plattertudes (series of recordings) </li></ul><ul><li>“ Today, when the old industrial hardware is obsolescent, we can see that the Canadian condition of low-profile identity and multiple borders approaches the ideal pattern of electronic living” </li></ul><ul><li>Canada and the role of the artist </li></ul>
  28. 29. From: Counterblast, 1969
  29. 30. <ul><li>“ I bring you greetings from the country of the DEW line, or early warning system. As the United States becomes a world environment, Canada might serve very well as an early warning system for culture and technology.” </li></ul><ul><li>(Address at vision 65) </li></ul>
  30. 31. From: Counterblast, 1969
  31. 32. From: Counterblast, 1969
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×