• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Tampa Electric Mobile Web
 

Tampa Electric Mobile Web

on

  • 1,209 views

Presentation given at a Webinar for E Source about Mobile Web on behalf of Tampa Electric, 12/3/09. http://m.tampaelectric.com

Presentation given at a Webinar for E Source about Mobile Web on behalf of Tampa Electric, 12/3/09. http://m.tampaelectric.com

Statistics

Views

Total Views
1,209
Views on SlideShare
1,203
Embed Views
6

Actions

Likes
0
Downloads
6
Comments
0

2 Embeds 6

http://www.linkedin.com 5
https://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Tampa Electric Mobile Web Tampa Electric Mobile Web Presentation Transcript

    • Tampa Electric Mobile Web
      http://m.tampaelectric.com
      Nick France – Corporate Communications
      nfrance@tecoenergy.com
    • Why the Mobile Web?
      It’s one of the fastest growing markets in the communication industry
      Mobile data will surpass voice (PSTN + VoIP) in 2011, climbing from $36 billion in 2008 to $94 billion in 2014. Source: Pyramid Research
      4 Billion Cell Phones Worldwide
      275 Million in U.S.
    • Life’s Essentials
    • Life’s Essentials
    • Indispensable Tool
      Web
      Apps
      Text/IM
      E-mail
      Photos, Music, Video, Maps/GPS, Money, Calendar, Contacts, Barcode Scanner,
      Book Reader, Calculator, Twitter, Facebook, Blog … and BTW -- it’s also a phone.
    • Growth and expansion of the Market
      32% of all Americans have gotten online with a mobile.
      Source: Pew Internet & American Life, April, 2009
    • M-Commerce
    • Mobile Payments
      Wave and Pay NFC Technology (Near Field Communications)
      Visa payWave
    • Pay-by-Mobile
      Pay-Buy-Mobile (PBM) project provides a clear pathway to a successful mobile Near Field Communications (NFC) payment services.
      NFC will enable mobile phones to be used to make fast, secure payments by passing the phone close to a point-of-sale ‘reader’.
      52 mobile operators, serving over 1.7 billion subscribers, are supporting the PBM project.
      Source: gsmworld.com GSM (Global System for Mobile)
    • Way more than a phone
      It can be your wallet, credit card, ID card or a key to your home.
    • Myths and Design
      It’s not your desktop Website miniaturized
      Design for the Mobile lifestyle
      Architecture, Content, Graphics
      Let the user decide which site to go to
      Mobile or Desktop (device detection)
      TLD (.mobi) not needed, sub domain - fine
      Study Users before designing
    • Mobile Information Architecture
      Limit categories to 5
      No more than 5 levels deep
      At least one content item per category
      Prioritize links by activity or popularity
    • Challenges
      • Lack of understanding
      • Deciding on what is essential (Publish the Bare Minimum)
      • Design for Multiple Screen Sizes
      • The iPhone is 320 pixels wide by 480 pixels high.
      • Many Nokia N-Series devices are 240 pixels wide by 320 pixels high.
      • Older Nokia devices range from 176 by 208 pixels up to 352 by 416 pixels.
      • Blackberrys range anywhere from 160 x 160 pixels up to 324 x 352 pixels.
    • Tampa Electric’s Mobile Web
    • Tampa Electric’s Mobile Web
    • Potential of Mobile Web
      LBS
      Location-based Services
      GIS
      Geographical information systems
      Mobile Devices
      Panasonic Toughbook - Gobi™ mobile broadband connectivity.
    • Potential of Mobile Web
      Allow customers to monitor their energy consumption, accumulating energy costs and pricing changes from their mobile devices.
    • Resources
      Mobile Web Design
      http://mobiforge.com
      http://www.w3.org/TR/mobile-bp/
      http://tinyurl.com/8fyuku (Smashing Magazine)
      http://tinyurl.com/y9gq2pt (Sitepoint)
      Payments /m-Commerce
      http://www.itron.com
      http://www.boku.com/
      http://www.nttdocomo.com/
      https://www.paypal.com/
      http://checkout.google.com
      https://payments.amazon.com/
      http://www.zong.com/
      http://www.obopay.com/
      https://www.paymate.com/
      http://www.visa.com/visapaywave/
      Research
      http://juniperresearch.com/
      http://www.pyr.com (Pyramid Research)
      http://www.pewinternet.org/
      Technology
      http://gobianywhere.com/
      http://www.tendrilinc.com/
      http://gsmworld.comGSM (Global System for Mobile)