Social Media for Arts in 2012

VoiceWe are Voice. We are Oxford based social media consultancy servicingmainly non for profit sector:• We educate organisations on power and mechanisms of social media.• We apply social media marketing and fundraising practices to help themachieve their goals through personal relationships with supporters anddonors.• We help them to take the lead in discussions around their brand.• We help organisations to discover the practical value of social media. Vanessa Blake David Dixon Euan Semple Sylwia Presley Owen Cartwright

Social Media Today“The term Social Media refers to the use of web-based and mobiletechnologies to turn communication into an interactive dialogue.” (Wikipedia) http://youtu.be/H61WvxOm1AM

Social media marketing develops!

Social media marketing becomeseven more complicated!

Nonprofits have mixed feelingsabout it all!

Some nonprofits are starting to usesocial media!

How are we using social mediain 2012?

Trend 1: Fast developmentof leading social nonprofits

Trend 2: More open, honestconversations with supporters

Trend 3: Integrated marketing, strategic planning becomes crucial.Ini$al steps (Jun-‐Aug) Ac$ve engagement(Sep-‐Oct) Top-‐line social media Evalua$on (Nov) Finalizing social media Evalua$ng current social strategy strategy media strategy Assigning resources Adding resources Next steps Training Internal skill transfer Internal evalua$on of skills Establishing on-‐line Targe$ng general public Final Report presence Full event coverage Voice handover Local coverage of current Na$onal and interna$onal events blogger engagement Local blogger engagement Quarterly Report Brand Audit Suggested integra$on with oﬄine and other online ac$vi$es

Trend 4: Donor fatigue will becomemore visible.

Trend 5: Content managementwill grow.

Trend 6: Supporters and donorswill tell us what they want.

Trend 7: Nonprofits will be morebrave in creative engagement hMp://youtu.be/VsyE2rCW71o

Social Media for PR & Brandinghttp://ipadio.com/phlogs/sylwiapresley/2010/06/06/Wychwood-6 http://www.wychwoodfestival.com/1292/wychwood- though-bloggers-eyes/ http:// charliebrownesblog.wordpress.com/ 2010/06/14/summer-fun/

Social Media for Customer Service http://www.youtube.com/user/Count0h#p/u/17/Tdolg8W9lXA

Social Media for Fundraising

Social Media for Campaigning

Social Media for Events http://www.facebook.com/GlosWhatsOn http://www.irregularexpressions.co.uk/?p=149 http://www.wychwoodfestival.com/1292/wychwood-though- bloggers-eyes/http://www.efestivals.co.uk/forums/index.php?s=0676c5b92a174589149e04474aabf826&showtopic=147596

Social Media for HR (volunteering)

Social Media for Work Productivity

Social Media is Changing the WayWe Operate…for Better!http://www.c-change.org.uk/

Where do we start?

Where are you with social media today?Where are your on-line ambassadors?What stops you from using social media?How much money can you spend on it?How much money will social media saveyou?

And one more thing…FUTURE! http://youtu.be/896TqF_LyBw

…is HERE! http://youtu.be/ehDAP1OQ9Zw

THANK YOU!If you have any questions please contact:Sylwia PresleyE-mail: sylwiapresley@nfpvoice.comMobile: 07850 138 178Twitter: presleysylwia or nfpvoiceSkype: sylwia.presley

Social Media for Arts in 2012

by Voice on May 24, 2012

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