What charities can learn from the Obama campaign

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    What charities can learn from the Obama campaign - Presentation Transcript

    1. What charities can learn from the Obama Campaign Gemma Tracey, Researcher Telephone: (020) 7426 8888 Email: gemma.tracey@nfpsynergy.net Web: www.nfpsynergy.net
    2.  
    3.  
    4. Why all the interest in Ohio? Where IS Ohio?
    5. Agenda
      • Introduction
      • A consistent message and a strong and OPEN campaign
      • Using new media to enhance (not replace) traditional campaigning
      • Keeping up the momentum
    6. An OPEN Campaign
      • O n demand
      • P ersonal
      • E ngaging
      • N etworks
      Source: Resource Interactive, http://theopenbrand.resource.com/framework.php
    7. The importance of a consistent message “ Obama almost never delivered a speech from a lectern unless it was festooned with the word “change”. On Election Day, 34% of the voters said that they were looking for change, and nearly 90% of those voters chose Obama.” Ryan Lizza, The New Yorker, 17 th November 2008
    8.  
    9. Creating a strong visual brand Americans Abroad for Obama First Americans for Obama Jewish Americans for Obama Obama Kids LGBT Americans for Obama Veterans for Obama Republicans for Obama
    10. Ceding some control to supporters can bring huge rewards
    11. … but be prepared!
      • Introduction
      • A consistent message and a strong and OPEN Brand
      • Using new media to enhance (not replace) traditional campaigning
      • Keeping up the momentum
    12. Email No. 1 – be specific with deadlines
    13. Email No. 2 – make supporters feel connected to something bigger
    14. Obama’s background as a community organiser
    15. Email No. 3 – Give supporters the tools to get involved
    16.  
    17. Email No. 4 – Give supporters a voice
    18. Email No. 5 – Make it easy for people to get involved
    19. Website screenshot No. 1 – Easy to sign up
    20. Website screenshot No. 2 – local information
    21. Website screenshot No. 3 – show people how they are making a difference
      • Introduction
      • A consistent message and a strong and OPEN Brand
      • Using new media to enhance (not replace) traditional campaigning
      • Keeping up the momentum
    22. Website screenshot No. 4 – Don’t forget to say thanks!
    23. Follow-up email No. 1 – Keep supporters involved
    24. Website screenshot No. 2 – Moving on, with supporters
    25. What can charities learn?
      • Use new media to capitalise on supporters’ existing networks and build engagement
      • Give supporters the tools they need to be activists
      • Trust supporters and give them a voice
      • Keep supporters on board after a goal is achieved
    26.  

    + nfpSynergy nfpSynergy , 5 months ago

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