Ten years of parliamentary research

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What we've learnt from a decade of tracking research among Parliamentarians

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Ten years of parliamentary research

  1. 1. nfpSynergy Summer Insights Wednesday 16 th June 2010 20 Cavendish Square
  2. 2. 10 years of surveying MPs Sarah Lincoln and Amandine Courtin sarah.lincoln@nfpsynergy.net / amandine.courtin@nfpsynergy.net
  3. 3. How would you spend a charity parliamentary team’s budget?
  4. 4. How MPs would spend a charity parliamentary team’s budget Base: 160 MPs, Nov 08 Source: CPM, nfpSynergy
  5. 5. Understanding the target audience
  6. 6. 78% are male 49% UK population 35% went to private schools 7% of UK population New generation of MPs 4% from an ethnic minority 8% in UK population 90% are graduates 28% of working age UK population 50 years old 38 years old
  7. 7. Issues and campaigns MPs recall having received correspondence about 2004 2002 2001 2003 2005 2010 2008 2006 2007 2009
  8. 8. Campaigns MPs recall 2004 2000 2002 2001 2003 2009 2010 2008 2006 2007 2009 2005
  9. 9. The most influential ways to contact MPs “ How do you come into contact with charities, public bodies or government agencies? Please tick the three most influential ways (in helping you form an opinion of them) in which you come into contact with these” Base: 150 MPs, Jan/Feb 2010 Source: Charity Parliamentary Monitor, nfpSynergy
  10. 10. Missed opportunities? “ How do you come into contact with charities, public bodies or government agencies? Please tick the three most frequent ways and the three most influential ways (in helping you form an opinion of them) in which you come into contact with these” Base: 150 MPs, Jan/Feb 2010 Source: Charity Parliamentary Monitor, nfpSynergy
  11. 11. Which charities impress MPs? 13%
  12. 12. <ul><ul><li>Good engagement with MPs - both lobbying and information </li></ul></ul><ul><ul><li>Good quality briefings and publicity coupled with direct contact </li></ul></ul><ul><ul><li>Continue to impress me with the good work they do </li></ul></ul><ul><ul><li>Invitations to well organised events with good literature </li></ul></ul><ul><ul><li>Enthusiasm and professionalism </li></ul></ul><ul><ul><li>High profile, value for money, clout </li></ul></ul>
  13. 13. Insights from nfpSynergy’s research at Westminster Know your audience Timing Involve supporters
  14. 14. What’s next?
  15. 15. 2-6 Tenter Ground Spitalfields London E1 7NH (w) www.nfpsynergy.net (t) 020 7426 8888 (e) insight@nfpsynergy.net Registered office: 2-6 Tenter Ground Spitalfields London E1 7NH Registered in England No. 04387900 VAT Registration 839 8186 72 2-6 Tenter Ground Spitalfields London E1 7NH (w) www.nfpsynergy.net (t) 020 7426 8888 (e) insight@nfpsynergy.net Registered office: 2-6 Tenter Ground Spitalfields London E1 7NH Registered in England No. 04387900 VAT Registration 839 8186 72

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