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Innovation - so good it hurts!
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Innovation - so good it hurts!

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How to make your organisation more innovative - the 10 minute primer

How to make your organisation more innovative - the 10 minute primer


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  • Don’t show Humpty Dumpty until everyone has finished drawing.
  • One group (A’s) not allowed to write anything down. Other group (B’s) can list their ideas on paper. Every group nominates a spokesperson. Ask them to come up with as many names as they can in 5 minutes - it is quantity not quality at this stage. After 5 minutes stop them and get a spokesperson from an A group to list their ideas on a flipchart. Then get another A group to do the same. Compare with number of ideas from B groups. Typically B groups who captured ideas will have between 3 and 10 times more names captured.
  • Put one or two volunteers facing the wall on their own. Compare the lists after 5 or 10 mins - volunteers should have a lot less than the others due to a lack of visual stimulation
  • Oxford Dictionary definition of ‘innovate’: ‘to introduce a new process or new way of doing things’ Having the ability or power to create: Human beings are creative animal
  • Transcript

    • 1. Innovation – so good it hurts! Joe Saxton
      • Tel: 020 7426 8888
      • Email: joe.saxton@nfpsynergy.net
      • Web: www.nfpsynergy.net
    • 2. How do you put a giraffe into a refrigerator?
    • 3. The answer is: Open the refrigerator, put in the giraffe and close the door. This question tests whether you tend to do simple things in an overly complicated way.
    • 4. 2. How do you put an elephant into a refrigerator?
    • 5. Wrong Answer: Open the refrigerator, put in the elephant and close the refrigerator. Correct Answer: Open the refrigerator, take out the giraffe, put in the elephant and close the door. This tests your ability to think through the repercussions of your actions.
    • 6. 3.The Lion King is hosting a strategic away day for the animals. All the animals attend except one. Which animal does not attend?
    • 7. Answer: The Elephant. The Elephant is in the refrigerator, remember. This tests your memory.
    • 8. 4. There is a river you must cross. But it is inhabited by crocodiles. How do you manage it?
    • 9. Answer: You swim across. Why? All the Crocodiles are attending the away day. This tests whether you learn quickly from your mistakes.
    • 10. Five big things to talk about
      • What is this thing called innovation?
      • Why you need innovation?
      • Driving innovation
      • Some things for you to do at home
      • What stops innovation?
    • 11. Innovation or creativity
      • Creativity is the new ideas
      • Innovation is the management of putting them into practice
      • You can have fantastic creativity – but without putting them into practice it is wasted
    • 12. Some classic innovations
      • Text messaging
      • Post-it notes
      • Face to face fundraising
      • EBay
      • Amazon
      • Starbucks
      • Round teabags
      • Tesco’s loyalty card
    • 13. But innovation is more than just new ideas
      • Great ideas….
      • Turned into tests and learning….
      • Turned into commercial reality…..
      • Railed against by the mainstream….
      • And then accepted as the norm
    • 14. How you can tell when a market is ready for innovation
      • Nobody dares to be different
      • Or nobody is different
      • Nobody knows why they do what they do
      • Its just the way it was when you were a child
      • All the competitors feel very similar
      • Margins are slim and volatile
      • When internally people spend their time saying ‘you don’t understand how things are done’
    • 15. Exercise 1: Draw Humpty Dumpty
    • 16.
      • Did he look a bit like this?
    • 17. Who Says He Is Egg Shaped?
      • Could be a person
      • Or a china doll
      • Or made of cloth / wood / metal etc.
      • Where in the nursery rhyme does it mention eggs!
      • If we do what we’ve always done, we’ll get what we’ve always got!
    • 18. Exercise 2: What’s In A Name?
      • Get into small groups (A’s & B’s)
      • You have a few minutes to…
      • Invent a new name for this…
    • 19. Some ideas
      • Capturing
        • Find the right place and time to think
        • Use daydreaming and sleep
        • Carry a notebook
      • Challenging
        • Use open-ended problems for new ideas
        • Really learn from failure
    • 20. Exercise 3: Hair raising
      • Some volunteers please
      • List as many new hairstyles as you can in 5 minutes
      • For each style, write a name and a brief description or sketch of the style
      • Raise your hand each time you have one
    • 21. Some ideas
      • Broadening
        • Get training in new fields
        • Read, listen, engage outside what you already know
        • Commit to a day a month in foreign territory
      • Surrounding
        • Relocate
        • Redecorate
        • Use people from outside your team
        • New magazines / newspapers / websites
    • 22. Exercise 4 and 5
      • In small groups make a list of the way you have seen innovation encouraged or how you think it could be encouraged
      • In small groups make a list of the way you have seen innovation stifled or discouraged.
      • If you have finished one exercise do the other
    • 23. Creating a culture where innovation can thrive
      • Lead from the top
      • Make clear that the status quo isn’t sufficient
      • Create budgets for innovation
      • Make sure new ideas happen
      • Constantly look for new ideas from existing staff and volunteers – and act on them
      • Praise and reward the innovators
    • 24. Innovation is stopped very easily:
      • Budgets set 18 months ahead
      • People blamed for failing after trying
      • Grassroots ideas ignored
      • Slow ponderous nitpicky decision making
      • Culture of conformity
      • Incremental targets
      • Get trustees or committees involved
    • 25.
      • "Creativity is just having enough dots to connect.”
      • (Steve Jobs, Apple)
      • “ J ust as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.”
      • (Theodore Levitt)
    • 26. If you would like a copy of:
      • My slides
      • Our free report ‘Innovation rules’
      • Email me on [email_address]
      • Or go to www.nfpsynergy.net

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