Innovation - so good it hurts!


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How to make your organisation more innovative - the 10 minute primer

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  • Don’t show Humpty Dumpty until everyone has finished drawing.
  • One group (A’s) not allowed to write anything down. Other group (B’s) can list their ideas on paper. Every group nominates a spokesperson. Ask them to come up with as many names as they can in 5 minutes - it is quantity not quality at this stage. After 5 minutes stop them and get a spokesperson from an A group to list their ideas on a flipchart. Then get another A group to do the same. Compare with number of ideas from B groups. Typically B groups who captured ideas will have between 3 and 10 times more names captured.
  • Put one or two volunteers facing the wall on their own. Compare the lists after 5 or 10 mins - volunteers should have a lot less than the others due to a lack of visual stimulation
  • Oxford Dictionary definition of ‘innovate’: ‘to introduce a new process or new way of doing things’ Having the ability or power to create: Human beings are creative animal
  • Innovation - so good it hurts!

    1. 1. Innovation – so good it hurts! Joe Saxton <ul><li>Tel: 020 7426 8888 </li></ul><ul><li>Email: </li></ul><ul><li>Web: </li></ul>
    2. 2. How do you put a giraffe into a refrigerator?
    3. 3. The answer is: Open the refrigerator, put in the giraffe and close the door. This question tests whether you tend to do simple things in an overly complicated way.
    4. 4. 2. How do you put an elephant into a refrigerator?
    5. 5. Wrong Answer: Open the refrigerator, put in the elephant and close the refrigerator. Correct Answer: Open the refrigerator, take out the giraffe, put in the elephant and close the door. This tests your ability to think through the repercussions of your actions.
    6. 6. 3.The Lion King is hosting a strategic away day for the animals. All the animals attend except one. Which animal does not attend?
    7. 7. Answer: The Elephant. The Elephant is in the refrigerator, remember. This tests your memory.
    8. 8. 4. There is a river you must cross. But it is inhabited by crocodiles. How do you manage it?
    9. 9. Answer: You swim across. Why? All the Crocodiles are attending the away day. This tests whether you learn quickly from your mistakes.
    10. 10. Five big things to talk about <ul><li>What is this thing called innovation? </li></ul><ul><li>Why you need innovation? </li></ul><ul><li>Driving innovation </li></ul><ul><li>Some things for you to do at home </li></ul><ul><li>What stops innovation? </li></ul>
    11. 11. Innovation or creativity <ul><li>Creativity is the new ideas </li></ul><ul><li>Innovation is the management of putting them into practice </li></ul><ul><li>You can have fantastic creativity – but without putting them into practice it is wasted </li></ul>
    12. 12. Some classic innovations <ul><li>Text messaging </li></ul><ul><li>Post-it notes </li></ul><ul><li>Face to face fundraising </li></ul><ul><li>EBay </li></ul><ul><li>Amazon </li></ul><ul><li>Starbucks </li></ul><ul><li>Round teabags </li></ul><ul><li>Tesco’s loyalty card </li></ul>
    13. 13. But innovation is more than just new ideas <ul><li>Great ideas…. </li></ul><ul><li>Turned into tests and learning…. </li></ul><ul><li>Turned into commercial reality….. </li></ul><ul><li>Railed against by the mainstream…. </li></ul><ul><li>And then accepted as the norm </li></ul>
    14. 14. How you can tell when a market is ready for innovation <ul><li>Nobody dares to be different </li></ul><ul><li>Or nobody is different </li></ul><ul><li>Nobody knows why they do what they do </li></ul><ul><li>Its just the way it was when you were a child </li></ul><ul><li>All the competitors feel very similar </li></ul><ul><li>Margins are slim and volatile </li></ul><ul><li>When internally people spend their time saying ‘you don’t understand how things are done’ </li></ul>
    15. 15. Exercise 1: Draw Humpty Dumpty
    16. 16. <ul><li>Did he look a bit like this? </li></ul>
    17. 17. Who Says He Is Egg Shaped? <ul><li>Could be a person </li></ul><ul><li>Or a china doll </li></ul><ul><li>Or made of cloth / wood / metal etc. </li></ul><ul><li>Where in the nursery rhyme does it mention eggs! </li></ul><ul><li>If we do what we’ve always done, we’ll get what we’ve always got! </li></ul>
    18. 18. Exercise 2: What’s In A Name? <ul><li>Get into small groups (A’s & B’s) </li></ul><ul><li>You have a few minutes to… </li></ul><ul><li>Invent a new name for this… </li></ul>
    19. 19. Some ideas <ul><li>Capturing </li></ul><ul><ul><li>Find the right place and time to think </li></ul></ul><ul><ul><li>Use daydreaming and sleep </li></ul></ul><ul><ul><li>Carry a notebook </li></ul></ul><ul><li>Challenging </li></ul><ul><ul><li>Use open-ended problems for new ideas </li></ul></ul><ul><ul><li>Really learn from failure </li></ul></ul>
    20. 20. Exercise 3: Hair raising <ul><li>Some volunteers please </li></ul><ul><li>List as many new hairstyles as you can in 5 minutes </li></ul><ul><li>For each style, write a name and a brief description or sketch of the style </li></ul><ul><li>Raise your hand each time you have one </li></ul>
    21. 21. Some ideas <ul><li>Broadening </li></ul><ul><ul><li>Get training in new fields </li></ul></ul><ul><ul><li>Read, listen, engage outside what you already know </li></ul></ul><ul><ul><li>Commit to a day a month in foreign territory </li></ul></ul><ul><li>Surrounding </li></ul><ul><ul><li>Relocate </li></ul></ul><ul><ul><li>Redecorate </li></ul></ul><ul><ul><li>Use people from outside your team </li></ul></ul><ul><ul><li>New magazines / newspapers / websites </li></ul></ul>
    22. 22. Exercise 4 and 5 <ul><li>In small groups make a list of the way you have seen innovation encouraged or how you think it could be encouraged </li></ul><ul><li>In small groups make a list of the way you have seen innovation stifled or discouraged. </li></ul><ul><li>If you have finished one exercise do the other </li></ul>
    23. 23. Creating a culture where innovation can thrive <ul><li>Lead from the top </li></ul><ul><li>Make clear that the status quo isn’t sufficient </li></ul><ul><li>Create budgets for innovation </li></ul><ul><li>Make sure new ideas happen </li></ul><ul><li>Constantly look for new ideas from existing staff and volunteers – and act on them </li></ul><ul><li>Praise and reward the innovators </li></ul>
    24. 24. Innovation is stopped very easily: <ul><li>Budgets set 18 months ahead </li></ul><ul><li>People blamed for failing after trying </li></ul><ul><li>Grassroots ideas ignored </li></ul><ul><li>Slow ponderous nitpicky decision making </li></ul><ul><li>Culture of conformity </li></ul><ul><li>Incremental targets </li></ul><ul><li>Get trustees or committees involved </li></ul>
    25. 25. <ul><li>&quot;Creativity is just having enough dots to connect.” </li></ul><ul><li>(Steve Jobs, Apple) </li></ul><ul><li>“ J ust as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.” </li></ul><ul><li>(Theodore Levitt) </li></ul>
    26. 26. If you would like a copy of: <ul><li>My slides </li></ul><ul><li>Our free report ‘Innovation rules’ </li></ul><ul><li>Email me on [email_address] </li></ul><ul><li>Or go to </li></ul>